Baettr Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Baettr and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 310 Baettr employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baettr has purchased the following applications: Microsoft 365 for Collaboration in 2019, Microsoft Dynamics 365 Supply Chain Management for Supply Chain Management in 2022, Google Tag Manager for Tag Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baettr is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baettr revenues, which have grown to $85.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baettr intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Supply Chain Management | Supply Chain Management | SCM | Extrico Health | 2022 | 2022 |
In 2022, Baettr implemented Microsoft Dynamics 365 Supply Chain Management as the core enterprise application to standardize production and regulatory documentation across its global manufacturing footprint, validating a Supply Chain Management approach to data-driven shop floor control. Working with implementation partner Extrico Health, Baettr also developed a Power Apps based Traveller to follow heavy turbine components through production and capture certification data, addressing scaling needs driven by a new plant in India and operations in Sweden, Denmark, Germany, India, and China.
The deployment combined Microsoft Dynamics 365 Supply Chain Management with a Power Platform layer, where the Traveller application was built on Power Apps and orchestrated with Power Automate. Functional capabilities implemented included transactional production tracking, structured data capture for quality and regulatory certification, multilingual user interfaces, photo capture tied to production records, and user identity based registration to enable auditability and traceability.
Integrations were implemented within Baettr’s Microsoft stack, with the Traveller connecting to SharePoint for media storage, hosting and runtime services provisioned in Microsoft Azure, and analytics surfaced through Power BI for shop floor insight. The architecture emphasizes out of the box components from the Power Platform to provide a customizable, scalable solution that can operate alongside Microsoft Dynamics 365 Supply Chain Management and enterprise identity services without requiring full stack custom development.
Governance and rollout followed a templated, site by site standardization strategy to replace paper based processes and reduce localized variations in documentation practices, enabling centralized workflows and consistent data collection across manufacturing sites. Extrico Health’s early involvement in design allowed iterative refinement, future proofing, and handoverable low code artifacts that Baettr can extend internally, and the same pattern has since been applied in other departments such as HR to further digitize business processes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2019 | 2019 |
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Tag Management | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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