Baidu
Baidu Campus No. 10 Shangdi 10th Street Haidian District,
Beijing, 100085,
China
Beijing, 100085,
China
86 10 5992-8888
Professional Services
Baidu Technographics
Baidu Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baidu and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35900 Baidu employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baidu has purchased the following applications: In-House ATS for Applicant Tracking System in 2010, XuperChain for Blockchain Platform in 2020, EdgeNext Edge Cloud Server for Cloud Storage in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baidu is running and its propensity to invest more and deepen its relationship with In-House Applications , Hyperledger , EdgeNext or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baidu revenues, which have grown to $17.95 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baidu intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baidu Tech Stack and Enterprise Applications
Baidu HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2010 | 2010 |
In 2010, Baidu implemented an In-House ATS as its Applicant Tracking System to manage candidate intake and careers site workflows. The In-House ATS is deployed on Baidu's website and serves as the primary applicant interface for external candidates, while supporting internal recruiter access for sourcing and screening activities.
The implementation focused on core Applicant Tracking System capabilities, including job posting and requisition management, application intake and status tracking, structured resume parsing and candidate profiles, interview scheduling and calendar coordination, workflow automation for hiring stages, and recruiter dashboards for pipeline management. Configuration emphasized role-based permissioning and configurable hiring stages to align with Baidu HR process requirements.
Operational coverage centers on Baidu corporate recruiting and HR operations, with the In-House ATS integrated into the public careers site to capture applications and drive candidate communications through automated notification flows. The deployment architecture is an in-house web application model hosted on Baidu infrastructure, providing direct control over candidate experience and recruiter tooling without third party hosting dependencies.
Governance and process changes formalized standardized hiring workflows, approval routing for requisitions, and audit logging for candidate lifecycle events. Operational ownership rests with Baidu HR and recruiting teams who manage configuration, workflow rules, and ongoing enhancements to the In-House ATS.
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Baidu Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | XuperChain | Blockchain Platform | Blockchain | n/a | 2020 | 2020 |
In 2020, Baidu launched an entry level blockchain hosting solution called Open Network built on its XuperChain Blockchain Platform, targeting SMEs and developers and explicitly scoped for private or consortium blockchains due to regulatory constraints. The deployment with the XuperChain Blockchain Platform positions Baidu as a provider of hosted distributed ledger infrastructure to enable dApp deployment without requiring customers to provision and operate their own blockchain networks.
The implementation centers on a hosted network model and developer tooling, including templates for smart contract development, an SDK and toolset to simplify on boarding, and smart contract runtime compatibility with Ethereum Solidity. Open Network exposes functional capabilities common to a Blockchain Platform, such as node hosting, smart contract deployment, transaction processing, and hosted templates that reduce setup complexity for application teams.
Operationally the offering is delivered as a multi host private or consortium environment, with the initial network comprising seven hosts including nodes at Tsinghua University and video platform iQiyi, and adherence to stated Chinese blockchain standards which may encompass private chain governance and Chinese encryption standards. Baidu reports that XuperChain has near 3.5 million users, has processed more than 450 million transactions, and has demonstrated peak loads up to 353 transactions per second, indicating the platform has been exercised at scale across multiple use cases.
The rollout strategy reflects a platform plus application approach, complementing Baidu’s prior Blockchain as a Service offering by removing the requirement for customers to set up their own networks and enabling direct dApp deployment. Early production use cases span business functions such as legal arbitration with the Qingdao Arbitration Commission, healthcare data sharing beginning with e prescriptions in the Yuzhong District of Chongqing, and copyright protection initiatives dating back to 2018, showing cross functional adoption across government and content protection domains.
Baidu positions Open Network with flexible, usage based hosting pricing, a model that resembles Amazon AWS style billing where storage and compute consumption determine charges. Baidu provided a pricing example estimating around RMB 7,000 per year for a three node app at 10,000 transactions per day versus RMB 50,000 for a fully hosted BaaS alternative, and the company acknowledges that some lower end users express concern about the predictability of variable charges.
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Baidu IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EdgeNext | Legacy | EdgeNext Edge Cloud Server | Cloud Storage | IaaS | n/a | 2023 | 2023 |
In 2023, Baidu deployed EdgeNext Edge Cloud Server as its Cloud Storage implementation to deliver web assets and media across China and APAC. The implementation focuses on edge caching and distributed content serving to improve page and media load performance for regional users. Netify mapping lists Baidu as deployed on EdgeNext, and this deployment likely reflects ChinaCache-era commercial contracts that were transitioned to EdgeNext after the 2023 acquisition.
The architecture uses EdgeNext Edge Cloud Server for distributed cache nodes and origin pull workflows, providing edge-based asset serving, cache invalidation, and content versioning typical of Cloud Storage and edge delivery platforms. Operational scope is regional, supporting Baidu web properties and media distribution in China and APAC and aligning with content delivery and site hosting workflows. Governance and rollout appear to preserve existing commercial relationships while centralizing edge caching responsibilities with EdgeNext at the infrastructure layer.
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IT Decision Makers and Key Stakeholders at Baidu
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Baidu Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baidu IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baidu digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Baidu Technographics
Baidu is a Professional Services organization based in China,
with around 35900 employees and annual revenues of $17.95 billion.
Baidu operates a diverse technology stack with applications such as
In-House ATS, XuperChain and EdgeNext Edge Cloud Server,
covering areas like Applicant Tracking System, Blockchain Platform and Cloud Storage.
Baidu has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as In-House Applications and EdgeNext.
Baidu recently adopted applications including
EdgeNext Edge Cloud Server in 2023, XuperChain in 2020 and Hyperledger Fabric in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baidu’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baidu’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baidu technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.