Bakkt
10000 Avalon Boulevard Suite 1000,
Alpharetta, 30009, GA,
United States
Alpharetta, 30009, GA,
United States
1 310-966-1444
Professional Services
Bakkt Technographics
Bakkt Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bakkt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1037 Bakkt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bakkt has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, DatoCMS for Content Management in 2020, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bakkt is running and its propensity to invest more and deepen its relationship with Cisco Systems , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bakkt revenues, which have grown to $54.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bakkt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bakkt Tech Stack and Enterprise Applications
Bakkt Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Bakkt deployed Cisco Webex Meetings for Audio Video and Web Conferencing on its corporate website and internal collaboration channels. Cisco Webex Meetings provides browser and client access to hosted meeting rooms, enabling scheduled and ad hoc virtual sessions across the organization and supporting both internal collaboration and external customer engagement.
Cisco Webex Meetings was configured to deliver core Audio Video and Web Conferencing capabilities including video conferencing, audio bridging, screen sharing, meeting recording, and participant controls, aligning with standard conferencing workflows. The website-hosted implementation enabled click to join meeting flows and embedded meeting interfaces for external participants, while governance emphasized access controls, host permissions, and meeting scheduling policies to standardize conferencing use across Bakkt's United States operations.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Bakkt Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dato | Legacy | DatoCMS | Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Bakkt implemented DatoCMS as its Content Management solution for its public website. The deployment positioned DatoCMS as the central content authoring and publishing platform for Bakkt's web presence.
DatoCMS was configured using structured content models, a media library, editorial workflows, content staging and publishing capabilities, and API driven content delivery to support modular page composition and reusable content blocks. The implementation made use of headless content delivery patterns typical of the Content Management category to separate content authoring from front end rendering.
The DatoCMS implementation was integrated into Bakkt's web publishing pipeline and front end build processes to serve site content, supporting marketing, web operations, and corporate communications. Operational coverage focused on the corporate website and the teams responsible for site content and updates.
Governance was enforced through role based permissions and approval workflows to manage staged publishing across marketing and content teams, aligning editorial control with existing web operations processes. Rollout workflows emphasized staged content deployment and centralized authoring for consistent corporate messaging.
Bakkt's use of DatoCMS aligns Content Management with marketing and web publishing business functions, establishing DatoCMS as the authoritative content source for the public site. DatoCMS continues to serve as the platform for content production and API driven delivery to Bakkt's website.
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Digital Signing | Content Management |
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2020 | 2020 |
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Bakkt CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023 Bakkt implemented Zoominfo Platform for Account Based Marketing on its website. The initiative places Zoominfo Platform at the center of Bakkt's Account Based Marketing efforts to support marketing and sales functions and to convert anonymous web engagement into actionable account signals.
The deployment configures standard Account Based Marketing capabilities, including account discovery and firmographic enrichment, contact enrichment, website visitor tracking and intent signal capture, and audience segmentation to drive account selection. Zoominfo Platform was configured to capture site engagement events and enrich anonymous traffic into named account records, enabling the creation of targeted account lists and segmentation used by outreach workflows.
Integration work was focused on instrumenting Bakkt's public website to surface visitor-level engagement and to feed enriched account records into operational workflows. Operational coverage centers on marketing, demand generation, and sales enablement teams within Bakkt in the United States, where web-derived account signals inform campaign planning and account prioritization.
Governance emphasizes data quality and privacy controls, including consent and cookie management on the website, enrichment and suppression rules for contact data, and formalized handoff processes between marketing and sales to operationalize account-based campaigns. Configuration and process changes prioritize consistent account scoring and segmentation to ensure the Zoominfo Platform data can be consumed by downstream campaign orchestration and sales outreach processes.
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Bakkt ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Bakkt TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2022 | 2022 |
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AML, Fraud and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Bakkt IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bakkt
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Customer Success | Director | Customer Service | |
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Director Operations - Customer Servicing & Engagement | Director | Customer Service | |
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Vice President, Customer Success - Loyalty | VP | Customer Service | |
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Director, Contact Center Operations | Director | Customer Service | |
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Apps Being Evaluated by Bakkt Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bakkt IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bakkt digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bakkt Technographics
Bakkt is a Professional Services organization based in United States,
with around 1037 employees and annual revenues of $54.0 million.
Bakkt operates a diverse technology stack with applications such as
Cisco Webex Meetings, DatoCMS and Zoominfo Platform,
covering areas like Audio Video and Web Conferencing, Content Management and Account Based Marketing.
Bakkt has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Dato and Zoominfo.
Bakkt recently adopted applications including
Zoominfo Platform in 2023, Zendesk Support Ticketing System in 2022 and Unit21 Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bakkt’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bakkt’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bakkt technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.