Bally Switzerland
Via Industria 1,
Caslano, 6987,
Switzerland
Caslano, 6987,
Switzerland
41 91-612-9111
Retail
Bally Switzerland Technographics
Bally Switzerland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bally Switzerland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Bally Switzerland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bally Switzerland has purchased the following applications: CyberSource Payment Management Platform for Payment Processing in 2016, Oracle Retail Xstore Point-of-Service for Point Of Sale in 2022, Salesforce Commerce Cloud for eCommerce in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bally Switzerland is running and its propensity to invest more and deepen its relationship with CyberSource, Visa company , Oracle , Clientela or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bally Switzerland revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bally Switzerland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bally Switzerland Tech Stack and Enterprise Applications
Bally Switzerland ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CyberSource, Visa company | Legacy | CyberSource Payment Management Platform | Payment Processing | ERP | n/a | 2016 | 2016 |
In 2016 Bally Switzerland implemented CyberSource Payment Management Platform as the centralized payment orchestration layer for its global omni-channel program. The CyberSource Payment Management Platform was deployed to support Bally Switzerland Payment Processing across eCommerce, retail point of sale, marketing and CRM workflows, with program management delivered from London, UK and Caslano, Switzerland.
The implementation focused on functional capabilities expected of a Payment Processing platform, including gateway routing, tokenization for stored credentials, authorization and settlement flows, and fraud screening decisioning. Configuration work aligned CyberSource payment rules and connectors to support online checkout flows from Salesforce Commerce Cloud Demandware and in-store payment capture patterns used by retail teams.
Integrations explicitly included Salesforce Commerce Cloud for digital storefronts, Adyen as an additional payment service provider, SAP for financial reconciliation, and personalization and CRM systems including Qubit, RichRelevance and Clientela. The architecture was organized as a centralized payment management platform that orchestrated traffic between storefronts, PSPs and back-office finance and CRM systems to enable consistent transaction handling across NA, EMEA and APAC.
Governance and rollout were managed by a Programme Manager and consultant for Bally's Global Omni-Channel team, responsible for overall project lifecycle and delivery management, third party contracts and statements of work, and stakeholder management across eCommerce, Retail, Marketing and CRM. Operational scope covered cross-functional teams in payments operations, finance and digital commerce, with phased integration activities aligned to regional eCommerce and retail release schedules.
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Bally Switzerland ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Xstore Point-of-Service | Point Of Sale | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Bally Switzerland implemented Oracle Retail Xstore Point-of-Service as its Point Of Sale platform across a multinational retail program covering 18 countries and more than 500 store terminals. The implementation positioned Oracle Retail Xstore Point-of-Service to support store operations and customer service workflows in Bally boutiques, with a focus on mobile-assisted selling and omnichannel checkout.
The deployment encompassed Oracle Retail Xstore Point-of-Service and Oracle Retail Xstore Office, delivering mobile POS capability for sales associates, associate-assisted checkout, access to customer preference data at the point of interaction, and standardized omnichannel service workflows. Configuration work emphasized retail-specific best practices and built-in processes from the Oracle reference library, enabling centralized administration via Xstore Office and decentralized execution on mobile devices.
Accenture led the strategic, multinational deployment and oversaw change management for the rollout, while Bally retained a small internal IT team to perform ongoing support and operational maintenance. The program leveraged Oracle Retail prebuilt integration capabilities and a common data model to align POS transaction data, customer preference signals, and operational configuration across stores without bespoke integration vendors being named.
Governance and process restructuring focused on standardizing store associate workflows to combine physical and digital experiences, enabling associates to move freely between assisting in-store and fulfilling or checking out online orders. Rollout governance included multinational coordination, change management oversight, and use of the Oracle reference library to reduce configuration variability across boutiques and regions.
Stated outcomes for the Bally implementation include delivering a more personal omnichannel shopping experience, giving associates easier access to customer preference data, and enabling faster payment processing and guided customer service at the point of interaction. This aligns Bally Switzerland Oracle Retail Xstore Point-of-Service Point Of Sale implementation with store operations and customer-facing retail functions to support ongoing service and experience goals.
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Retail Management | ERP Services and Operations |
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2016 | 2016 |
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Bally Switzerland eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014, Bally Switzerland deployed Salesforce Commerce Cloud to power its eCommerce storefront on ballyofswitzerland.com. Bally Switzerland implemented Salesforce Commerce Cloud as the primary eCommerce system to manage online product presentation, storefront interactions and customer checkout for its Switzerland retail operation.
The implementation focused on core Commerce Cloud functional capabilities, including storefront templates and responsive rendering, product catalog and merchandising controls, content management and checkout orchestration with order handling workflows. Configuration work centered on catalog structure, SKU organization, pricing rules, site search tuning and promotional content workflows to support merchandising and marketing execution.
Architecturally the deployment used Salesforce Commerce Cloud's cloud hosted SaaS model to deliver managed storefront delivery and platform services, leveraging the application’s API driven architecture for extensibility. Hosting, scaling and platform maintenance were provided through the vendor managed environment, with the platform supplying the commerce application layer and delivery stack.
Operational ownership rested with eCommerce, merchandising, marketing and IT teams at Bally Switzerland, with governance that centralized storefront management and established content publishing and promotion rollout processes. The implementation embedded Salesforce Commerce Cloud into core online retail operations, aligning merchandising and marketing workflows to the online shopping experience.
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Bally Switzerland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Bally Switzerland ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Bally Switzerland PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Migration | PaaS |
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2020 | 2020 |
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Bally Switzerland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Bally Switzerland
| First Name | Last Name | Title | Function | Department | Phone | |
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Director HR EMEA & Global Sales Functions | Director | HR | |
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HR Manager Switzerland, Netherlands & Spain | Manager | HR | |
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VP Global HR | VP | HR | |
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Apps Being Evaluated by Bally Switzerland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bally Switzerland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bally Switzerland digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bally Switzerland Technographics
Bally Switzerland is a Retail organization based in Switzerland,
with around 150 employees and annual revenues of $40.0 million.
Bally Switzerland operates a diverse technology stack with applications such as
CyberSource Payment Management Platform, Oracle Retail Xstore Point-of-Service and Salesforce Commerce Cloud,
covering areas like Payment Processing, Point Of Sale and eCommerce.
Bally Switzerland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CyberSource, Visa company, Oracle and Salesforce.
Bally Switzerland recently adopted applications including
Oracle Retail Xstore Point-of-Service in 2022, Salesforce Sales Cloud in 2021 and Akamai CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bally Switzerland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bally Switzerland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bally Switzerland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.