Balta Group
Balta Group Technographics
Balta Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Balta Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Balta Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Balta Group has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2020, SAP Field Service Management for Field Service Management in 2019, Intuit Mailchimp for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Balta Group is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Balta Group revenues, which have grown to $313.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Balta Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Balta Group Tech Stack and Enterprise Applications
Balta Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020 Balta Group implemented Microsoft Dynamics 365 Business Central as its core ERP Financial platform to centralize finance and accounting functions across the organization in Belgium. Microsoft Dynamics 365 Business Central was positioned to provide a unified financial ledger and transaction processing backbone for corporate finance and statutory reporting.
The implementation concentrated on standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, cash management, fixed asset accounting, and financial reporting, with configuration work to align chart of accounts and period close workflows. The project leveraged Business Central configuration and workflow features to enforce financial controls, automate journal processing, and standardize master data across business units.
Integration planning for the financial platform was oriented toward manufacturing and planning systems, informed by Balta s later IT program. In 2023 Balta initiated an IT business analyst engagement to transition planning from SAP APO to Microsoft Dynamics 365 Finance and Operations, with planning processes developed in the Balta MES system CIM, signaling an intended integration layer between finance, production planning, and MES at the Wielsbeke site in the Flemish Region of Belgium.
Governance established system ownership within corporate finance, formalized close and audit processes, and implemented role based access controls and controlled change processes to maintain financial master data consistency. The Microsoft Dynamics 365 Business Central deployment served as the financial backbone while subsequent projects addressed tighter operational integration with planning and manufacturing systems.
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Balta Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Field Service Management | Field Service Management | ERP Services and Operations | Amista | 2019 | 2019 |
In 2019 Balta Group implemented SAP Field Service Management. SAP Field Service Management, categorized as Field Service Management, was deployed by Amista to centralize maintenance operations across Balta’s Belgian plants and the St-Baafs-Vijve site, covering nearly 300 internal and external technicians and expanding as needs grew.
The implementation delivered a user-friendly planning board and a mobile app for technicians, with predefined checklists, the ability to create and prioritize rush orders from the field, and drag and drop dispatching for planners. Core capabilities configured include time registration, material consumption on mobile devices, attachment and access to documentation and pictures, and support for multiple service order types to handle both curative and preventive work.
SAP Field Service Management was integrated with Balta’s SAP ERP backbone, with maintenance orders created in SAP ERP and transferred to FSM based on status, and material consumption linked to the Materials Management module. Equipment and functional location master data, stock levels, and service order types were synchronized to enable live inventory accuracy and automated posting of hours back to SAP, and an initial standard integration required adaptation before recent releases allowed removal of most custom developments.
Governance and rollout emphasized harmonization across plants, reliable on‑site connectivity, and stable mobile devices, with Balta selecting Apple iPhone for field use. Implementation partner Amista provided technical SAP expertise and a maintenance and service foundation, and Balta highlighted that user adoption and ongoing support were critical, noting that operational and management doubts and the Covid 19 situation slowed the rollout in places.
Explicit outcomes reported by Balta include better insights and more detailed time and cost registration, improved visibility into expensive equipment, standardized automated reporting and KPI delivery, digitization enabling paperless management, reduced administrative workload for the warehouse manager, and more detailed online feedback from technicians. The operational shift is illustrated by a before and after process, where printed work orders and paper time capture were replaced by mobile notifications, planner-driven approvals and planning, and automatic transmission of technician hours to SAP.
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Balta Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Balta Group deployed Intuit Mailchimp as its Marketing Automation solution. Balta Group implemented Intuit Mailchimp on its public website to capture leads and manage promotional communications and subscriber engagement.
The deployment used core Intuit Mailchimp capabilities common to Marketing Automation, including embedded website signup forms, audience management and segmentation, campaign creation and scheduling, and web tracking for behavioral targeting. Intuit Mailchimp serves as the primary marketing outreach engine for email campaigns and subscriber lifecycle tasks.
Architecture relied on Mailchimp's cloud SaaS model with direct integration to the corporate website via embedded forms and tracking scripts, enabling real time list growth and campaign attribution tied to site interactions. Operational ownership centered on marketing and e-commerce teams responsible for campaign execution, list hygiene, and lifecycle messaging.
Governance and process changes focused on centralized campaign approval, role based access for marketing users, standardized segmentation and consent management, and alignment of unsubscribe and compliance workflows with email regulations. The implementation positioned Intuit Mailchimp to support Balta Group Marketing Automation needs across digital marketing and customer engagement functions.
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Balta Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
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Balta Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
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Balta Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Balta Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Balta Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Balta Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Balta Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Balta Group Technographics
Balta Group is a Manufacturing organization based in Belgium,
with around 2500 employees and annual revenues of $313.0 million.
Balta Group operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, SAP Field Service Management and Intuit Mailchimp,
covering areas like ERP Financial, Field Service Management and Marketing Automation.
Balta Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, SAP and Intuit.
Balta Group recently adopted applications including
Microsoft Dynamics 365 Business Central in 2020, Intuit Mailchimp in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Balta Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Balta Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Balta Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.