Montreal, H4P 2N5, QC,
Canada
BAM Strategy Technographics
BAM Strategy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BAM Strategy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 BAM Strategy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BAM Strategy has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Zoom for Audio Video and Web Conferencing in 2020, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BAM Strategy is running and its propensity to invest more and deepen its relationship with Oracle , Zoom Video Communications , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BAM Strategy revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BAM Strategy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BAM Strategy Tech Stack and Enterprise Applications
BAM Strategy ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, BAM Strategy implemented Oracle NetSuite ERP. The deployment provisioned Oracle NetSuite ERP as a cloud SaaS instance to centralize accounting and financial management for the 100-employee communications firm, aligned to the ERP Financial category.
Configuration emphasized core ERP Financial modules, with implementation of general ledger, accounts payable, accounts receivable, billing and revenue recognition, cash management, and financial reporting, and standard order-to-cash and procure-to-pay workflows to support invoicing and supplier payments. The rollout targeted finance and accounting departments, and governance measures included role-based access controls, process standardization for month-end close and audit trail controls, and configuration of compliance-oriented financial reporting workflows.
|
BAM Strategy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, BAM Strategy implemented Zoom from Zoom Video Communications. Zoom serves as their Audio Video and Web Conferencing application and is embedded on the BAM Strategy website to surface meeting access for clients and prospects.
The deployment follows a cloud SaaS model with centralized account administration, configured to support scheduled meetings, ad hoc client calls, and web conference links published on the corporate site. Functional capabilities in use align with standard Audio Video and Web Conferencing workflows, including video meetings, screen sharing, meeting scheduling, and meeting access controls managed through the Zoom administrative console.
Operational coverage includes client-facing engagement and internal communications across the 100 employee organization in Canada, with Zoom used to coordinate client strategy sessions and team collaboration. Governance is implemented through centralized user provisioning, admin role segregation, and meeting access policies to control external participant entry and meeting visibility.
|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
BAM Strategy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, BAM Strategy deployed Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform on its website. Xandr Invest (ex AppNexus DSP) was configured to provide core DSP capabilities including programmatic media buying, real time bidding, audience targeting, campaign management, and reporting to support the companys digital marketing function.
The implementation architecture relies on site level ad tags and programmatic bidding endpoints to surface inventory signals into auction workflows, with campaign configuration for creative delivery, frequency management, and bid strategies. Configuration efforts emphasized inventory targeting, audience segment activation using first party site signals, and media buying workflow alignment within the platform.
Operational ownership is held by BAM Strategys digital and media teams who manage campaign setup, creative quality assurance, and day to day optimization, with site level privacy and consent controls applied to ad signal collection. Governance covers campaign approval and tag management processes, enabling ongoing programmatic buying through Xandr Invest (ex AppNexus DSP) on the company website.
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
BAM Strategy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at BAM Strategy
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President | CXO | Finance | ||||
| Account Director | Director | Sales | ||||
| VP & Managing Director | Director | Operations | ||||
| Account Director | Director | Sales |
Apps Being Evaluated by BAM Strategy Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||