Banjo
Banjo Technographics
Banjo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Banjo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Banjo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Banjo has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Adobe Marketo for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Banjo is running and its propensity to invest more and deepen its relationship with Intuit , Google , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Banjo revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Banjo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Banjo Tech Stack and Enterprise Applications
Banjo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013, Banjo implemented Intuit Quickbooks Enterprise as its ERP Financial system to centralize core accounting and finance workflows. The implementation prioritized staff with Quickbooks experience, with Adaptive Planning familiarity preferred to align budgeting and forecasting processes with operational reporting.
The deployment established a centralized Intuit Quickbooks Enterprise instance configured for small to mid market scale, focusing on core financial modules including general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial reporting. Configuration emphasized role based access controls, chart of accounts standardization, batch transaction processing, and template driven invoicing, with budgeting and reporting structures designed to interface conceptually with Adaptive Planning style workflows.
Operational coverage centered on the finance and accounting functions, supporting month end close, accounts reconciliation, revenue and billing operations for media sales, and statutory reporting for the United States entity. Governance adjustments included formalizing approval workflows, consolidation of accounting policies into the Quickbooks chart of accounts, and procedural ownership by finance leadership to standardize close cadence and reporting outputs across the organization.
|
Banjo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Banjo implemented Google Workspace (Formerly Google G-Suite) to centralize Collaboration across its organization. The cloud-hosted Google Workspace deployment is visible on the company website and was configured to deliver core Gmail, Calendar, Drive, Docs and Meet services for the 100-employee media business.
Deployment architecture centered on a single Google Workspace tenant managed through the Google Admin console, with user and group provisioning scaled to the company employee base. Functional emphasis included email and calendaring consolidation, shared Drive spaces for editorial and production workflows, real-time document collaboration using Docs and Sheets, and virtual meetings via Meet, while governance relied on centralized user management, group-based access controls and device management settings to support editorial, production, marketing and operations in the United States.
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Banjo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, Banjo deployed Adobe Marketo for Marketing Automation on its public website. The implementation targeted web-driven demand generation for the 100-person media company, centralizing campaign orchestration and visitor tracking into a single Marketing Automation platform.
The Adobe Marketo deployment emphasized core Marketing Automation capabilities, including web tracking and behavioral instrumentation on site, form-based lead capture and landing page management, email campaign orchestration, segmentation and nurture flows, and rule-based behavioral triggers. Configuration work focused on campaign templates, dynamic content for audience segments, and dashboarding to surface campaign performance to marketing stakeholders.
Operational implementation was centered on embedding Adobe Marketo tracking and form assets directly in Banjo's website to capture visitor behavior and inbound responses. Workflows were routed into marketing execution lanes, supporting content and demand teams with automated lead lifecycle processing and campaign-driven communications.
Governance was organized around centralized campaign management, naming conventions, and staged content publishing controls to maintain data quality and consistent customer journeys. Rollout and adoption were scoped to marketing and content teams, with process changes aligned to campaign planning, asset production, and ongoing campaign operations.
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Banjo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Banjo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Founder and CEO | CXO | Finance | |
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VP, Sales & Business Development | VP | Sales | |
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IT Manager | Manager | IT | |
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Director of Engineering | Director | Finance | |
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Apps Being Evaluated by Banjo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Banjo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Banjo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Banjo Technographics
Banjo is a Media organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
Banjo operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Google Workspace (Formerly Google G-Suite) and Adobe Marketo,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Banjo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Google and Adobe Systems.
Banjo recently adopted applications including
Google Cloud Platform (GCP) in 2021, Google Workspace (Formerly Google G-Suite) in 2020 and Adobe Marketo in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Banjo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Banjo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Banjo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.