Zapopan, 45017,
Mexico
Baobas Technographics
Baobas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baobas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17 Baobas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baobas has purchased the following applications: WooCommerce for eCommerce in 2022, Intuit Mailchimp for Marketing Automation in 2021, OVHcloud for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baobas is running and its propensity to invest more and deepen its relationship with Automattic , MercadoLibre , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baobas revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baobas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baobas Tech Stack and Enterprise Applications
Baobas eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Baobas deployed WooCommerce on its public website insumos.com.mx to deliver eCommerce capabilities. The implementation uses WooCommerce as a WordPress plugin embedded in the site, creating a storefront and catalog layer within the company web hosting and content management architecture, and establishing WooCommerce as the core eCommerce application for online order capture.
The deployment aligns with standard eCommerce functional modules, including product catalog management, pricing and promotions, cart and checkout flows, order management, and basic inventory tracking, with commerce managed alongside site content through WordPress. The small distribution organization of 17 employees centralizes operational ownership of listings and order processing within commercial and fulfillment functions, while technical maintenance is handled through plugin updates and web hosting administration, leveraging WooCommerce's extension model for payments, taxes, shipping, and analytics integration capabilities.
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eCommerce | eCommerce |
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2022 | 2022 |
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Baobas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Baobas implemented Intuit Mailchimp, deploying Intuit Mailchimp as its Marketing Automation platform to support website-based audience capture and email communications. Baobas is a Mexico based distribution company that uses its public website to host Mailchimp embed code and signup forms, the visible integration point for collecting customer contacts and maintaining audience lists.
The deployment follows a cloud hosted SaaS model using Intuit Mailchimp, configured for core Marketing Automation capabilities such as audience list management, campaign creation and scheduling, responsive email templates, basic segmentation, and simple automation workflows for welcome and promotional sequences. Operational ownership is centered in the marketing function, with website form capture feeding audience management and campaign modules, and site level tracking and consent capture used to support subscription management and segmentation.
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Baobas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OVHcloud | Legacy | OVHcloud | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Baobas provisioned OVHcloud to host its public website. Baobas uses OVHcloud as its Application Hosting and Computing Services provider to support the Mexico-based distribution business web presence, reflecting a compact deployment aligned with a 17 employee organization.
The implementation focuses on web server hosting and core compute and storage services within the OVHcloud tenancy, providing the application hosting layer for site content and online product listings. Operational scope is limited to the corporate website and related online workflows, with typical category-aligned capabilities including DNS resolution and SSL termination managed within the hosting environment. Governance is organized around account level administration, site content updates, and routine hosting operations, matching the smaller scale operational model of the company.
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IT Decision Makers and Key Stakeholders at Baobas
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Apps Being Evaluated by Baobas Executives
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