Barilla Group
Via Mantova, 166,
Parma, 43122,
Italy
Parma, 43122,
Italy
39 0521-2621
Consumer Packaged Goods
Barilla Group Technographics
Barilla Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Barilla Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8747 Barilla Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Barilla Group has purchased the following applications: SAP Business Suite for ERP Financial in 2005, SAP SuccessFactors Employee Central for Core HR in 2017, BroadVision 9 for Collaboration in 2001 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Barilla Group is running and its propensity to invest more and deepen its relationship with SAP , ADP , Alight Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Barilla Group revenues, which have grown to $4.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barilla Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Barilla Group Tech Stack and Enterprise Applications
Barilla Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business Suite | ERP Financial | ERP | n/a | 2005 | 2005 |
In 2005 Barilla Group implemented SAP Business Suite as its ERP Financial backbone for corporate finance and core business processes. The deployment was provisioned using a hybrid hosting model combining outsourcing, cloud, and SaaS consumption to host corporate software solutions and enable outsourced service delivery.
The SAP Business Suite footprint centered on SAP ECC as the transactional core, integrated with CRM, BI, Solution Manager, GRC, BPC, PI, and SCM components to support end to end business workflows. Barilla’s IT organization also staffed a technical transformation program that included SAP HANA migration planning for CRM and ECC, plus upgrade projects across BI, ECC, Solution Manager, GRC, BPC, PI, and SCM to maintain platform currency.
System integration emphasis focused on SAP interface orchestration and middleware usage with PI, and on using Solution Manager for application lifecycle and operations management. Operational coverage included corporate and international IT environments, with Barilla internal international IT second level support functioning as the technical focal point for outsourced services, SAP basis activities, and incident escalation.
Governance was centralized under the Head of the Barilla IT team who owned design and governance of the technical infrastructure, supplier strategy and selection, transition projects, service management, renegotiation, contracting, and ongoing supplier relationship management. Demand management and implementation leadership for architecture and technical components ensured that SAP Business Suite configuration and operational support aligned with business requirements and internal support workflows.
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Barilla Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2017 | 2017 |
In 2017, Barilla Group implemented SAP SuccessFactors Employee Central as its Core HR system. The deployment positioned SAP SuccessFactors Employee Central as the authoritative employee master across the enterprise, with the full application name SAP SuccessFactors Employee Central referenced in global HR processes and data models.
The implementation extended to SAP SuccessFactors Learning and SAP SuccessFactors Performance & Goals to form an integrated HCM suite, enabling core HR, learning management, and performance and goal management workflows. Configuration focus included employee master data, organizational and position structures, role based access controls, and centralized reporting and workforce analytics to support decision making.
Operational scope covered Barillas global workforce spanning operations in more than 100 countries, bringing HR administration, talent development, and performance management under a common cloud based platform. Business functions impacted included HR operations, talent and learning teams, and people managers responsible for objectives and skills development.
Governance work included standardizing HR data schemas and role based governance to align local compliance settings with centralized processes, and orchestrating a phased rollout to align learning and performance workflows with core HR records. The SAP SuccessFactors solutions were adopted to help drive decisions that create a sustainable and successful business, improve employee skills, and keep the workforce focused on the right business objectives.
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Core HR | HCM |
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2011 | 2011 |
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Learning and Development | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2005 | 2006 |
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Payroll | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2015 | 2015 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Barilla Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BroadVision | Legacy | BroadVision 9 | Collaboration | Collaboration | n/a | 2001 | 2001 |
In 2001 Barilla Group deployed BroadVision 9 to power a new internet portal for global catering professionals and consumers, positioning the project within a Collaboration application scope. Barilla used BroadVision 9 alongside multiple BroadVision suite components to deliver a unified portal experience for consumer and professional audiences.
The implementation leveraged BroadVision One-To-One personalization features to deliver individualized content and offers, BroadVision Retail Commerce as a scalable retail e-commerce solution for personalized customer relationships, and BroadVision Business Commerce as a high performance integrated e-commerce solution for automating and extending B2B relationships. Functionally the deployment targeted customer personalization, retail commerce workflows, and B2B order automation within the portal architecture.
Operational coverage focused on marketing, e-commerce, and B2B sales functions serving both consumers and catering professionals across Barillas international audience, with the portal acting as the central customer engagement and transaction layer. The architecture emphasized a consolidated front-end portal integrating personalized presentation with retail and business commerce modules to support distinct buyer journeys.
Governance was organized under Barillas e-commerce project director, with project objectives explicitly stated as establishing personalized relationships adapted to regional tastes while leveraging the speed and flexibility of BroadVisions platform. BroadVision 9 and its suite components were selected to provide the platform capabilities required to deliver those stated personalization and commerce goals.
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Barilla Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2016 | 2016 |
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Barilla Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2005 | 2005 |
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Barilla Group Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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Barilla Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2022 | 2022 |
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Barilla Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Barilla Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Barilla Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Finance Director Western Europe | Director | Finance | |
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Purchasing Director - Wheat, Flours & Grains | Director | Procurement | |
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Vice President Finance Region Italy & Group Customer Development | VP | Customer Service | |
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CFO and CIO | CXO | Finance | |
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VP Operations | VP | Operations | |
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Market Controlling Manager | Manager | Finance | |
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Head of Internal Audit Europe in Barilla | Director | Risk | |
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Western Europe Business Support Manager | Manager | Operations | |
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Vice President Logistics | VP | Supply Chain | |
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European Inventory Accounting Manager | Manager | Supply Chain | |
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Purchasing Manager | Manager | Procurement | |
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VP Organization & People Development | VP | HR | |
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Hr Director Global Process Units | Director | HR | |
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HR Director Region Italy | Director | HR | |
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HR Manager | Manager | HR | |
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Human Resources Manager | Manager | HR | |
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CHRO | CXO | HR | |
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Senior Human Resources Manager | Manager | HR | |
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HR Director Region Italy | Director | HR | |
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Apps Being Evaluated by Barilla Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Barilla Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Barilla Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Barilla Group Technographics
Barilla Group is a Consumer Packaged Goods organization based in Italy,
with around 8747 employees and annual revenues of $4.63 billion.
Barilla Group operates a diverse technology stack with applications such as
SAP Business Suite, SAP SuccessFactors Employee Central and BroadVision 9,
covering areas like ERP Financial, Core HR and Collaboration.
Barilla Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and BroadVision.
Barilla Group recently adopted applications including
Kyriba Treasury in 2022, OneTrust Cookie Consent in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Barilla Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Barilla Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Barilla Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.