AI Buyer Insights:

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

Barmenia Krankenversicherung
Location
Barmenia-Allee 1,
Wuppertal, 42119,
Germany
Website
https://www.barmenia.de/
Phone
49 202 438-00
Artw industry
Insurance
Employee
Revenue

Barmenia Krankenversicherung Technographics

Barmenia Krankenversicherung Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Barmenia Krankenversicherung and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3400 Barmenia Krankenversicherung employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Barmenia Krankenversicherung has purchased the following applications: Hubspot Marketing Automation for Marketing Automation in 2022, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2019, Pathwire MailJet for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Barmenia Krankenversicherung is running and its propensity to invest more and deepen its relationship with HubSpot , digidor , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Barmenia Krankenversicherung revenues, which have grown to $2.89 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barmenia Krankenversicherung intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Barmenia Krankenversicherung Tech Stack and Enterprise Applications

Barmenia Krankenversicherung CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Marketing Automation Marketing Automation CRM n/a 2022 2022
In 2022, Barmenia Krankenversicherung implemented Hubspot Marketing Automation as its Marketing Automation platform, initiating a digital lead capture and campaign orchestration capability for the insurer. The initial deployment emphasized external web channel capture and campaign management to support the marketing organization. Configuration work centered on Hubspot Marketing Automation core functionality, with explicit use of HubSpot Forms embedded on barmenia.de for first party lead capture, mapping form fields into contact records and attribution fields, and enabling campaign-level tracking. Typical marketing automation capabilities including email nurture workflows, segmentation, landing page templates, and contact lifecycle management were configured to support demand generation and customer engagement workflows. Integrations focused on the public website and the HubSpot contact model, with HubSpot Forms feeding captured interactions directly into a centralized marketing contact database and triggering automated workflows and lead handling processes. Operational scope covered marketing and digital channels, where web form submissions initiated event driven email sequences and populated campaign reporting inside Hubspot Marketing Automation. Governance was structured around marketing operations, with standardized form governance, naming conventions, and workflow ownership to protect data quality and ensure compliance with German data protection expectations. IT responsibilities concentrated on embedding HubSpot Forms on the corporate site and maintaining tracking scripts, while marketing retained ongoing campaign configuration and workflow management within Hubspot Marketing Automation.
Marketing Automation CRM 2024 2024
Tag Management CRM 2014 2014
Barmenia Krankenversicherung TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Usercentrics Legacy Usercentrics Consent Management Platform (CMP) Governance, Risk and Compliance TRM n/a 2019 2019
In 2019, Barmenia Krankenversicherung implemented Usercentrics Consent Management Platform (CMP) under the Governance, Risk and Compliance category on its public website. The deployment centralizes cookie consent capture and persistent user preference handling for web visitors, delivering a standardized consent layer for the company website. Usercentrics Consent Management Platform provides consent orchestration, configurable preference center capabilities, consent logging for auditability, cookie categorization, and consent-based script blocking, functions that align with governance and privacy control needs. The implementation embeds a compliance control point for legal, privacy, and marketing stakeholders to align tracking and data processing with user consent, and produces an auditable record to support regulatory oversight.
Risk Management TRM 2018 2018
Barmenia Krankenversicherung PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sinch Legacy Pathwire MailJet Transactional Email PaaS n/a 2021 2021
In 2021, Barmenia Krankenversicherung implemented Pathwire MailJet to manage transactional email traffic on its public website. The deployment is categorized as Transactional Email and is focused on web triggered communications rather than bulk marketing sends. Pathwire MailJet was configured to support SMTP relay and REST API delivery, template management and personalization for transactional messages such as account notifications, password resets and policy documents. The implementation included standard transactional email controls including sending domain configuration, SPF and DKIM authentication, template versioning and event webhook capture for delivery, bounce and spam complaint events. Operational scope is centered on the web channel, routing site form submissions and customer portal events into Pathwire MailJet for orchestration, logging and retry handling. Governance practices emphasize centralized template stewardship, managed API key access and cross functional ownership between web operations and customer service for message content and incident response.
Barmenia Krankenversicherung IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Cloud Storage IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Barmenia Krankenversicherung

First Name Last Name Title Function Department Email Phone
Head of Actuarial Department Director Risk
Actuary Manager Risk
Head of Department Mathematics BK Director Finance
Risk controller Director Risk
Show All Contacts

Apps Being Evaluated by Barmenia Krankenversicherung Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Barmenia Krankenversicherung IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Barmenia Krankenversicherung digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Barmenia Krankenversicherung Technographics
Barmenia Krankenversicherung is a Insurance organization based in Germany, with around 3400 employees and annual revenues of $2.89 billion.
Barmenia Krankenversicherung operates a diverse technology stack with applications such as Hubspot Marketing Automation, Usercentrics Consent Management Platform (CMP) and Pathwire MailJet, covering areas like Marketing Automation, Governance, Risk and Compliance and Transactional Email.
Barmenia Krankenversicherung has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HubSpot, Usercentrics and Sinch.
Barmenia Krankenversicherung recently adopted applications including digidor Platform in 2024, Hubspot Marketing Automation in 2022 and Pathwire MailJet in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Barmenia Krankenversicherung’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Barmenia Krankenversicherung’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Barmenia Krankenversicherung technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.