Baron Philippe De Rothschild Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Baron Philippe De Rothschild and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 412 Baron Philippe De Rothschild employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baron Philippe De Rothschild has purchased the following applications: WooCommerce for eCommerce in 2017, SendinBlue for Marketing Automation in 2021, Afineo MDM for Master Data Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baron Philippe De Rothschild is running and its propensity to invest more and deepen its relationship with Automattic , Brevo , Afineo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baron Philippe De Rothschild revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baron Philippe De Rothschild intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2021 | 2021 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Afineo | Legacy | Afineo MDM | Master Data Management | PaaS | n/a | 2018 | 2018 |
In 2018, Baron Philippe de Rothschild implemented Afineo MDM to manage product and reference data and digital assets for its wine brands and distribution activities in France, establishing a Master Data Management presence for product information. Afineo MDM was deployed to serve as the central PIM/DAM and MDM layer, consolidating product referentials and digital assets used across brand and distribution workflows.
The implementation focused on core PIM and DAM capabilities, including a centralized product catalog, digital asset repository, metadata and taxonomy management, and publishing workflows to support marketing document generation. Afineo MDM was configured to enforce structured product and SKU-level attributes, standardize reference data across multiple brands, and streamline asset tagging and retrieval for marketing teams.
Operational scope covered Baron Philippe de Rothschilds distribution operations and brand marketing in France, with the solution feeding product and asset information into downstream marketing and distribution processes. The project emphasized cross-functional alignment between product management and marketing, creating a single source of truth for product references used in promotional and distribution materials.
Governance was organized around centralized referential management, with roles for data stewardship and content publication to ensure consistent product metadata and asset quality across brands. The deployment of Afineo MDM improved data quality and sped up marketing document production, reflecting the stated benefits of the PIM/DAM and inferred MDM capabilities within the solution.
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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