Baron Philippe De Rothschild Technographics
Baron Philippe De Rothschild Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baron Philippe De Rothschild and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 412 Baron Philippe De Rothschild employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baron Philippe De Rothschild has purchased the following applications: WooCommerce for eCommerce in 2017, SendinBlue for Marketing Automation in 2021, Afineo MDM for Master Data Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baron Philippe De Rothschild is running and its propensity to invest more and deepen its relationship with Automattic , Brevo , Afineo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baron Philippe De Rothschild revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baron Philippe De Rothschild intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baron Philippe De Rothschild Tech Stack and Enterprise Applications
Baron Philippe De Rothschild eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017 Baron Philippe De Rothschild implemented WooCommerce on its public website, deploying Automattic's WooCommerce as the primary eCommerce platform to manage online product presentation and direct-to-consumer sales. The deployment uses WooCommerce to provide catalog management, shopping cart and checkout flows, and native order processing capabilities, aligning the web storefront with the company's digital merchandising and sales operations.
WooCommerce is integrated with the site's WordPress content management layer to consolidate product content and site publishing, and administrators use role-based access within WooCommerce for merchandising, catalog updates and order administration. The implementation centers on standard eCommerce modules including product catalog, cart and checkout, tax and shipping configuration, and order management, and it supports business functions spanning commerce, marketing and customer service through web-based storefront operations.
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Baron Philippe De Rothschild CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Baron Philippe De Rothschild deployed SendinBlue on its public website to centralize digital outreach and campaign orchestration. The implementation established SendinBlue as the Marketing Automation platform supporting email marketing, on-site subscription capture, and automated communication flows for the company. SendinBlue was embedded into website pages to capture subscribers, trigger automated email sequences, and manage campaign delivery and template-driven sends.
The deployment configured core Marketing Automation modules such as contact list management, email campaign builder, template management, and automation workflow orchestration in line with typical category capabilities. Integration surface is limited to the website, where form capture and event-triggered sends populate SendinBlue contact profiles and drive workflow triggers, and operational ownership is aligned with marketing and customer engagement functions. Governance and rollout emphasized subscriber consent handling, segmentation processes, and scheduled campaign governance during implementation.
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Baron Philippe De Rothschild PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Afineo | Legacy | Afineo MDM | Master Data Management | PaaS | n/a | 2018 | 2018 |
In 2018, Baron Philippe de Rothschild implemented Afineo MDM to manage product and reference data and digital assets for its wine brands and distribution activities in France, establishing a Master Data Management presence for product information. Afineo MDM was deployed to serve as the central PIM/DAM and MDM layer, consolidating product referentials and digital assets used across brand and distribution workflows.
The implementation focused on core PIM and DAM capabilities, including a centralized product catalog, digital asset repository, metadata and taxonomy management, and publishing workflows to support marketing document generation. Afineo MDM was configured to enforce structured product and SKU-level attributes, standardize reference data across multiple brands, and streamline asset tagging and retrieval for marketing teams.
Operational scope covered Baron Philippe de Rothschilds distribution operations and brand marketing in France, with the solution feeding product and asset information into downstream marketing and distribution processes. The project emphasized cross-functional alignment between product management and marketing, creating a single source of truth for product references used in promotional and distribution materials.
Governance was organized around centralized referential management, with roles for data stewardship and content publication to ensure consistent product metadata and asset quality across brands. The deployment of Afineo MDM improved data quality and sped up marketing document production, reflecting the stated benefits of the PIM/DAM and inferred MDM capabilities within the solution.
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Transactional Email | PaaS |
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2017 | 2017 |
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Baron Philippe De Rothschild IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Baron Philippe De Rothschild
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Apps Being Evaluated by Baron Philippe De Rothschild Executives
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