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Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Baron Philippe De Rothschild Tech Stack and Enterprise Applications

Baron Philippe De Rothschild eCommerce
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Previous System
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Market
VAR/SI
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Insight
Automattic Legacy WooCommerce eCommerce eCommerce n/a 2017 2017
In 2017 Baron Philippe De Rothschild implemented WooCommerce on its public website, deploying Automattic's WooCommerce as the primary eCommerce platform to manage online product presentation and direct-to-consumer sales. The deployment uses WooCommerce to provide catalog management, shopping cart and checkout flows, and native order processing capabilities, aligning the web storefront with the company's digital merchandising and sales operations. WooCommerce is integrated with the site's WordPress content management layer to consolidate product content and site publishing, and administrators use role-based access within WooCommerce for merchandising, catalog updates and order administration. The implementation centers on standard eCommerce modules including product catalog, cart and checkout, tax and shipping configuration, and order management, and it supports business functions spanning commerce, marketing and customer service through web-based storefront operations.
Baron Philippe De Rothschild CRM
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Brevo Legacy SendinBlue Marketing Automation CRM n/a 2021 2021
In 2021, Baron Philippe De Rothschild deployed SendinBlue on its public website to centralize digital outreach and campaign orchestration. The implementation established SendinBlue as the Marketing Automation platform supporting email marketing, on-site subscription capture, and automated communication flows for the company. SendinBlue was embedded into website pages to capture subscribers, trigger automated email sequences, and manage campaign delivery and template-driven sends. The deployment configured core Marketing Automation modules such as contact list management, email campaign builder, template management, and automation workflow orchestration in line with typical category capabilities. Integration surface is limited to the website, where form capture and event-triggered sends populate SendinBlue contact profiles and drive workflow triggers, and operational ownership is aligned with marketing and customer engagement functions. Governance and rollout emphasized subscriber consent handling, segmentation processes, and scheduled campaign governance during implementation.
Baron Philippe De Rothschild PaaS
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Afineo Legacy Afineo MDM Master Data Management PaaS n/a 2018 2018
In 2018, Baron Philippe de Rothschild implemented Afineo MDM to manage product and reference data and digital assets for its wine brands and distribution activities in France, establishing a Master Data Management presence for product information. Afineo MDM was deployed to serve as the central PIM/DAM and MDM layer, consolidating product referentials and digital assets used across brand and distribution workflows. The implementation focused on core PIM and DAM capabilities, including a centralized product catalog, digital asset repository, metadata and taxonomy management, and publishing workflows to support marketing document generation. Afineo MDM was configured to enforce structured product and SKU-level attributes, standardize reference data across multiple brands, and streamline asset tagging and retrieval for marketing teams. Operational scope covered Baron Philippe de Rothschilds distribution operations and brand marketing in France, with the solution feeding product and asset information into downstream marketing and distribution processes. The project emphasized cross-functional alignment between product management and marketing, creating a single source of truth for product references used in promotional and distribution materials. Governance was organized around centralized referential management, with roles for data stewardship and content publication to ensure consistent product metadata and asset quality across brands. The deployment of Afineo MDM improved data quality and sped up marketing document production, reflecting the stated benefits of the PIM/DAM and inferred MDM capabilities within the solution.
Transactional Email PaaS 2017 2017
Baron Philippe De Rothschild IaaS
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Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Baron Philippe De Rothschild

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Baron Philippe De Rothschild Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baron Philippe De Rothschild IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baron Philippe De Rothschild digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Baron Philippe De Rothschild Technographics
Baron Philippe De Rothschild is a Distribution organization based in France, with around 412 employees and annual revenues of $100.0 million.
Baron Philippe De Rothschild operates a diverse technology stack with applications such as WooCommerce, SendinBlue and Afineo MDM, covering areas like eCommerce, Marketing Automation and Master Data Management.
Baron Philippe De Rothschild has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Automattic, Brevo and Afineo.
Baron Philippe De Rothschild recently adopted applications including SendinBlue in 2021, Quantil CDN360 in 2021 and Afineo MDM in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baron Philippe De Rothschild’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Baron Philippe De Rothschild’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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