List of Afineo MDM Customers
Voiron, 38500,
France
Since 2010, our global team of researchers has been studying Afineo MDM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Afineo MDM for Master Data Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Afineo MDM for Master Data Management include: Agapes Restauration, a France based Leisure and Hospitality organisation with 10518 employees and revenues of $1.30 billion, Baron Philippe De Rothschild, a France based Distribution organisation with 412 employees and revenues of $100.0 million, JouéClub, a France based Retail organisation with 434 employees and revenues of $48.0 million and many others.
Contact us if you need a completed and verified list of companies using Afineo MDM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Afineo MDM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Agapes Restauration | Leisure and Hospitality | 10518 | $1.3B | France | Afineo | Afineo MDM | Master Data Management | 2019 | Clever Age |
In 2019, Agapes Restauration implemented Afineo MDM as a multi-domain MDM/PIM/DAM solution to centralize supplier, ingredient, and menu/product master data across its restaurant brands in France. Afineo MDM was deployed to manage product information, digital assets, and master data with explicit support for allergen traceability and consolidated referentials.
The implementation encompassed core Afineo MDM modules for master data modeling, product information management, and digital asset management, together with configured data schemas for suppliers, ingredients, menus, and allergen attributes. Standardized onboarding workflows and governance controls were configured to accelerate supplier onboarding and maintain referential integrity across domains.
Clever Age acted as the implementation partner and executed the multi-brand rollout in France, configuring integrations to existing transactional systems and central registries so the Afineo MDM platform would serve as the centralized source of truth for supplier and menu/product data. Operational coverage targeted restaurant operations, procurement, and menu management functions within Agapes Restauration’s brand estate.
Governance and process changes centered on centralizing referentials and introducing data stewardship workflows, approval gates, and supplier onboarding orchestration to improve data consistency and traceability for allergens and ingredients. The deployment emphasized referential consolidation, supplier onboarding acceleration, and reinforced data governance using Afineo MDM within the MDM/PIM/DAM category.
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Baron Philippe De Rothschild | Distribution | 412 | $100M | France | Afineo | Afineo MDM | Master Data Management | 2018 | n/a |
In 2018, Baron Philippe de Rothschild implemented Afineo MDM to manage product and reference data and digital assets for its wine brands and distribution activities in France, establishing a Master Data Management presence for product information. Afineo MDM was deployed to serve as the central PIM/DAM and MDM layer, consolidating product referentials and digital assets used across brand and distribution workflows.
The implementation focused on core PIM and DAM capabilities, including a centralized product catalog, digital asset repository, metadata and taxonomy management, and publishing workflows to support marketing document generation. Afineo MDM was configured to enforce structured product and SKU-level attributes, standardize reference data across multiple brands, and streamline asset tagging and retrieval for marketing teams.
Operational scope covered Baron Philippe de Rothschilds distribution operations and brand marketing in France, with the solution feeding product and asset information into downstream marketing and distribution processes. The project emphasized cross-functional alignment between product management and marketing, creating a single source of truth for product references used in promotional and distribution materials.
Governance was organized around centralized referential management, with roles for data stewardship and content publication to ensure consistent product metadata and asset quality across brands. The deployment of Afineo MDM improved data quality and sped up marketing document production, reflecting the stated benefits of the PIM/DAM and inferred MDM capabilities within the solution.
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JouéClub | Retail | 434 | $48M | France | Afineo | Afineo MDM | Master Data Management | 2018 | n/a |
In 2018 JouéClub implemented Afineo MDM to centralize product information feeding its ecommerce and catalog channels, Apps Category . The deployment centralized management of approximately 63,000 product fiches and combined Afineo's PIM with integrated DAM capabilities for media and asset governance.
Afineo's PIM and integrated DAM functionality was used to govern product reference data, taxonomy, multimedia assets and enrichment workflows, with inferred MDM capabilities applied for product and reference governance across channels. Afineo MDM was configured to support catalog production workflows, batch and template driven data enrichment, and structured export feeds for omnichannel publishing.
Operational coverage focused on JouéClub's ecommerce storefront and printed catalogue channels in France, producing centralized master records and managed asset links to ensure consistent product fiches across storefront and print. The implementation fed channel-specific exports and asset delivery pipelines to accelerate catalogue production and publishing cadence.
Governance centered on product and reference governance within Afineo's integrated platform, aligning taxonomy, media asset lifecycle and catalog production workflows across merchandising and marketing functions. Public case details specify accelerated catalogue production and omnichannel publishing in France as the primary outcomes of the Afineo MDM deployment.
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Buyer Intent: Companies Evaluating Afineo MDM
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