New York, 10001, NY,
United States
Barstool Sports Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Barstool Sports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Barstool Sports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Barstool Sports has purchased the following applications: RevContent for Digital Advertising Platform in 2020, Okendo Platform for Product Review Management in 2023, DigiCert SSL for Secure Sockets Layer (SSL) in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Barstool Sports is running and its propensity to invest more and deepen its relationship with RevContent , Okendo , DigiCert or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Barstool Sports revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barstool Sports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| RevContent | Legacy | RevContent | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Okendo | Legacy | Okendo Platform | Product Review Management | eCommerce | n/a | 2023 | 2023 | In 2023 Barstool Sports deployed the Okendo Platform for Product Review Management. The implementation focused on the Barstool Store and was delivered as a North America e-commerce and marketing deployment to capture verified purchaser feedback, moderate user generated content, and surface social proof across shopping touchpoints. Barstool Sports implemented Okendo Reviews as the capture and display capability within the Okendo Platform, configuring verified purchaser tagging, moderation workflows, and review display widgets on product detail pages. The configuration emphasized automated capture of post purchase reviews and structured review metadata to improve on‑site relevance and organic search signals while maintaining moderation controls for content quality. Integrations were explicitly implemented with Klaviyo and Google Shopping to syndicate review content into email marketing flows and into product listing experiences, respectively. The deployment connected Product Review Management to marketing automation and shopping feed channels, impacting marketing, e-commerce, and customer experience functions. Governance centered on review moderation processes and verified purchaser validation to preserve trust signals. Outcomes reported in Okendo's customer story include a 335% increase in conversion for shoppers who interact with reviews and a 16% increase in average order value, these results were attributed to the review experience enabled by the Okendo Platform. |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| DigiCert | Legacy | DigiCert SSL | Secure Sockets Layer (SSL) | CyberSecurity | n/a | 2013 | 2013 |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||