BASF US
100 Park Ave,
Florham Park, 7932, NJ,
United States
Florham Park, 7932, NJ,
United States
1 973-245-6000
Oil, Gas and Chemicals
BASF US Technographics
BASF US Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BASF US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16060 BASF US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BASF US has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, SAP SuccessFactors Employee Central for Core HR in 2022, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BASF US is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BASF US revenues, which have grown to $19.77 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BASF US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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BASF US Tech Stack and Enterprise Applications
BASF US ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018, BASF US leveraged SAP S/4 HANA in support of inventory and quality assurance activities at its Wyandotte, MI site, within the scope of ERP Financial processes. SAP S/4 HANA analysis was conducted by a Quality Assurance and SAP intern during May 2018 to August 2018, focused on the 2017 annual inventory dataset and process validation.
The implementation narrative centers on data extraction and hands-on inventory reconciliation, analysts exported SAP S/4 HANA data into Excel for Pivot Table analysis and performed data entry to close gaps, a workflow consistent with ERP Financial inventory accounting and period close support. The work explicitly supported quality checks and customer service interactions, and it was tied to S&OP demand planning activities that engaged manufacturing, sales, and product management to balance supply and demand.
Operational coverage included the Wyandotte, MI manufacturing site and cross-functional teams in manufacturing, sales, product management, and quality assurance, reflecting an operational scope that spanned planning through execution. Integrations documented in the activity were pragmatic, consisting of SAP S/4 HANA data extracts into Excel for analysis and manual data entry to update records and corrective actions.
Governance and process outcomes were documented through a safety and participation initiative presented to BASF directors, which received internal recognition, and through inventory optimization results that were reported as up to 10 percent improvement via S&OP-driven adjustments. The SAP S/4 HANA engagement also aimed to reduce product reject rates and strengthen quality assurance controls, as reflected in the intern-level analysis and follow-up data entry work.
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ERP Financial | ERP |
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2025 | 2026 |
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Expense Management | ERP |
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2015 | 2016 |
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BASF US HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2022 | 2023 |
In 2022, BASF US implemented SAP SuccessFactors Employee Central. The deployment established SAP SuccessFactors Employee Central as the Core HR platform for BASF US, consolidating employee master data and HR administration across the organization's U.S. operations and Talent Acquisition teams.
Configuration focused on workforce administration and organizational management, including employee data model standardization, position and job structures, and workflow-based HR processes for onboarding and personnel changes. The implementation incorporated RPA-driven new hire paperwork collection and new hire IT asset assignment, reflecting prior automation projects that integrated robotic process automation into HR intake workflows.
Integrations connected SAP SuccessFactors Employee Central with existing recruitment and assessment tooling, specifically Taleo, Avature, HireVue, and background check services, and supported reporting feeds consumed by Talent Acquisition. Operational coverage targeted HR, Talent Acquisition, IT provisioning, EEO Management and Legal, leveraging ad hoc reporting and capacity planning reports developed by internal teams to monitor recruiting capacity and compliance.
Governance emphasized centralized system administration and cross-functional project management, building on internal SuccessFactors and ATS administration experience to manage configuration and reporting. The rollout adopted modular configuration and integration orchestration, with internal HR teams retaining ongoing administration and operational ownership of core HR processes and Talent Acquisition interfaces.
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Performance and Goal Management | HCM |
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2019 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2023 | 2024 |
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Time and Attendance | HCM |
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2014 | 2014 |
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BASF US Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, BASF US implemented Cisco Webex Meetings in its Audio Video and Web Conferencing environment. Cisco Webex Meetings is used on their website to provide browser based meeting join flows and public facing event access for external participants. The deployment anchors web delivered conferencing capabilities for customer and partner interactions via the corporate site.
The implementation leverages standard Cisco Webex Meetings capabilities including scheduled meeting orchestration, real time audio and video, screen sharing, meeting recording, and host level participant controls. Configuration emphasis centers on embedding join interfaces into web pages and enabling guest join without client installation, while supporting registration and moderation workflows typical of Audio Video and Web Conferencing deployments.
Operational coverage requires coordination between IT and communications teams for session provisioning, access controls, and policy settings for recordings and participant privileges. Governance is focused on web facing access management and meeting policy configuration to align conferencing behavior with corporate security and external engagement practices.
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Collaboration | Collaboration |
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2019 | 2019 |
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BASF US Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2019 | 2020 |
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BASF US SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2016 | 2016 |
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Supply Chain Management | SCM |
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2016 | 2016 |
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BASF US CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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BASF US PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Intellectual Property Management | PLM and Engineering |
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2019 | 2019 |
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BASF US TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2015 | 2015 |
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BASF US PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Electronic Data Interchange (EDI) | PaaS |
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2025 | 2025 |
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BASF US IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at BASF US
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Vice President and Chief Financial Officer (CFO)/Chief Operating Officer (COO) | CXO | Finance | |
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Head of Digitalization and Information Management | Director | IT | |
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P2P Process Optimization Lead, SAP | Manager | Finance | |
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Head Human Resources | Director | HR | |
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Tax Director | Director | Finance | |
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Chief Human Resources Officer, BASF Corporation and Vice President, People Services Americas | CXO | HR | |
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Manager, Executive Human Resources NA | Manager | HR | |
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Director, Head of HR at BASF Petrochemicals, North America | Director | HR | |
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Senior Human Resources Manager | Manager | HR | |
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Apps Being Evaluated by BASF US Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BASF US IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BASF US digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD BASF US Technographics
BASF US is a Oil, Gas and Chemicals organization based in United States,
with around 16060 employees and annual revenues of $19.77 billion.
BASF US operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and Cisco Webex Meetings,
covering areas like ERP Financial, Core HR and Audio Video and Web Conferencing.
BASF US has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Cisco Systems.
BASF US recently adopted applications including
SAP S/4HANA Cloud in 2025, OpenText B2B Integration in 2025 and SAP SuccessFactors Recruiting in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BASF US’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BASF US’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BASF US technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.