AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Basf Tech Stack and Enterprise Applications

Basf Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2021 2021
In 2021, Basf implemented Cisco Webex Meetings. Basf implemented Cisco Webex Meetings, an Audio Video and Web Conferencing application, on its public website to provide browser-based meeting access and streamlined join flows for internal and external participants. The deployment focuses on core conferencing capabilities typical of Cisco Webex Meetings, including multi-party audio and video, screen sharing, cloud recording, host controls and meeting scheduling, with administration managed through the Webex management portal. Operational coverage is oriented toward enterprise collaboration and remote meeting facilitation across corporate functions, delivered via the website to simplify external engagement and participant onboarding.
Collaboration Collaboration 2019 2019
Collaboration Collaboration 2022 2022
Basf Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Experience Manager Digital Asset Management Content Management n/a 2015 2015
In 2015, Basf implemented Adobe Experience Manager. Adobe Experience Manager is used as a Digital Asset Management solution on Basf's Netherlands website to centralize image, video and document assets and to support marketing and web content delivery workflows. The deployment is structured around Adobe Experience Manager's asset repository, content authoring consoles, metadata management, rendition generation and published delivery for the corporate website, with role based authoring and version control to enforce editorial governance. Operational coverage focuses on the Netherlands web estate and marketing and web content teams, with configuration workstreams for asset ingestion, metadata taxonomy, automated rendition pipelines and permissioned access controls to manage asset lifecycle and publishing workflows.
Digital Signing Content Management 2021 2021
Basf CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Webtrends Legacy Webtrends Analytics Marketing Analytics CRM n/a 2011 2011
In 2011, Basf implemented Webtrends Analytics. Webtrends Analytics was deployed on Basf's Netherlands corporate website as a Marketing Analytics solution to capture visitor behavior, enable campaign attribution, and provide reporting to support web marketing and digital analytics functions. Basf implemented Webtrends Analytics to centralize site-level measurement, using standard Marketing Analytics capabilities such as page tagging, campaign parameter capture, visitor segmentation, and dashboard reporting to inform content and campaign decisions. Configuration emphasis was on instrumenting site templates for consistent event tracking and on building scheduled dashboards and exports, consistent with Marketing Analytics workflows. Operational ownership was assigned to Basf's digital analytics and web content teams in the Netherlands, who established governance and reporting processes for access, campaign measurement, and ongoing measurement maintenance.
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2016 2016
Basf PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2022 2022
Basf PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2022 2022
Basf IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2019 2019
Database Management, Open-Source Database IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Basf

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Basf Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Basf IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Basf digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Basf Technographics
Basf is a Oil, Gas and Chemicals organization based in Netherlands, with around 500 employees and annual revenues of $100.0 million.
Basf operates a diverse technology stack with applications such as Cisco Webex Meetings, Adobe Experience Manager and Webtrends Analytics, covering areas like Audio Video and Web Conferencing, Digital Asset Management and Marketing Analytics.
Basf has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Cisco Systems, Adobe Systems and Webtrends.
Basf recently adopted applications including Slack Connect in 2022, Citrix Wrike in 2022 and Amazon SES in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Basf’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Basf’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Basf technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.