Utrecht, 3454 PK,
Netherlands
Basf Technographics
Basf Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Basf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Basf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Basf has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, Adobe Experience Manager for Digital Asset Management in 2015, Webtrends Analytics for Marketing Analytics in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Basf is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Basf revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Basf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Basf Tech Stack and Enterprise Applications
Basf Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Basf implemented Cisco Webex Meetings. Basf implemented Cisco Webex Meetings, an Audio Video and Web Conferencing application, on its public website to provide browser-based meeting access and streamlined join flows for internal and external participants.
The deployment focuses on core conferencing capabilities typical of Cisco Webex Meetings, including multi-party audio and video, screen sharing, cloud recording, host controls and meeting scheduling, with administration managed through the Webex management portal. Operational coverage is oriented toward enterprise collaboration and remote meeting facilitation across corporate functions, delivered via the website to simplify external engagement and participant onboarding.
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Basf Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2015 | 2015 |
In 2015, Basf implemented Adobe Experience Manager. Adobe Experience Manager is used as a Digital Asset Management solution on Basf's Netherlands website to centralize image, video and document assets and to support marketing and web content delivery workflows.
The deployment is structured around Adobe Experience Manager's asset repository, content authoring consoles, metadata management, rendition generation and published delivery for the corporate website, with role based authoring and version control to enforce editorial governance. Operational coverage focuses on the Netherlands web estate and marketing and web content teams, with configuration workstreams for asset ingestion, metadata taxonomy, automated rendition pipelines and permissioned access controls to manage asset lifecycle and publishing workflows.
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Digital Signing | Content Management |
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2021 | 2021 |
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Basf CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Webtrends | Legacy | Webtrends Analytics | Marketing Analytics | CRM | n/a | 2011 | 2011 |
In 2011, Basf implemented Webtrends Analytics. Webtrends Analytics was deployed on Basf's Netherlands corporate website as a Marketing Analytics solution to capture visitor behavior, enable campaign attribution, and provide reporting to support web marketing and digital analytics functions. Basf implemented Webtrends Analytics to centralize site-level measurement, using standard Marketing Analytics capabilities such as page tagging, campaign parameter capture, visitor segmentation, and dashboard reporting to inform content and campaign decisions.
Configuration emphasis was on instrumenting site templates for consistent event tracking and on building scheduled dashboards and exports, consistent with Marketing Analytics workflows. Operational ownership was assigned to Basf's digital analytics and web content teams in the Netherlands, who established governance and reporting processes for access, campaign measurement, and ongoing measurement maintenance.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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Basf PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2022 | 2022 |
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Basf PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Basf IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Basf
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Basf Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||