Walker, 49544, MI,
United States
Basic Communications Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Basic Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Basic Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Basic Communications has purchased the following applications: BizAutomation Complete Accounting for ERP Financial in 2006, BizAutomation Analytics and Reporting for Analytics and BI in 2006, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Basic Communications is running and its propensity to invest more and deepen its relationship with BizAutomation , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Basic Communications revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Basic Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BizAutomation | Legacy | BizAutomation Complete Accounting | ERP Financial | ERP Financial Management | n/a | 2006 | 2006 |
In 2006, Basic Communications implemented BizAutomation Complete Accounting to consolidate CRM and business-management workflows across its U.S. retail locations and field sales organization. The deployment used BizAutomation Complete Accounting as an ERP Financial solution, with CRM and related modules identified as the primary focus in source coverage.
Implementation work concentrated on centralizing customer data and marketing automation, configuring customer and account management workflows and campaign automation to unify branch and field sales processes. Functional modules and capabilities implemented were centered on CRM, contact and account management, campaign automation, and operational reporting to increase visibility into branch activity.
Operational scope covered Basic Communications retail locations across the United States and its field sales organization, supported by a centralized data model and standardized customer records. Governance and process changes emphasized centralized marketing capabilities and standardized workflows for branch reporting, and the project went live in 2006, delivering faster visibility into branch activity and centralized marketing capabilities according to contemporary press coverage.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BizAutomation | Legacy | BizAutomation Analytics and Reporting | Analytics and BI | Analytics and BI | n/a | 2006 | 2006 |
In 2006, Basic Communications implemented BizAutomation Analytics and Reporting to centralize CRM, order management and reporting across its multi-store retail network in the United States. The project began and went live in 2006 and targeted improved head-office marketing reporting and greater visibility into field sales activities.
The BizAutomation Analytics and Reporting deployment focused on Analytics & Reporting capabilities consistent with the Analytics and BI category, consolidating customer and order data into unified dashboards and standard reports. Functional modules implemented included consolidated reporting, dashboarding for marketing and sales, and customer analytics workflows that supported head-office campaign planning and field sales performance review.
Integrations consolidated CRM records and order management data into BizAutomation Analytics and Reporting, creating a single reporting store for store-level POS summaries and corporate marketing datasets. Operational coverage spanned the company retail network in the United States and the head-office marketing and sales functions, shifting reporting ownership to centralized processes.
Governance changes formalized standardized reporting and marketing workflows at the head office, reducing ad hoc local reporting and enabling consistent field sales visibility. Basic Communications estimated payback within about 18 months, reflecting an explicit project-level financial expectation stated at go live.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2012 | 2012 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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Network Management and Monitoring | IaaS |
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2021 | 2021 |
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Network Management and Monitoring | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2015 | 2015 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2023 | 2023 |
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