Basko Technographics
Basko Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Basko and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Basko employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Basko has purchased the following applications: Zebra VisibilityIQ Foresight for Analytics and BI in 2021, Microsoft 365 for Collaboration in 2016, Digitelematica Marketsuite for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Basko is running and its propensity to invest more and deepen its relationship with Zebra Technologies , Microsoft , Digitelematica or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Basko revenues, which have grown to $430.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Basko intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Basko Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zebra Technologies | Legacy | Zebra VisibilityIQ Foresight | Analytics and BI | Analytics and BI | MIPS Informatica | 2021 | 2021 |
In 2021, Basko deployed Zebra VisibilityIQ Foresight as part of an Analytics and BI initiative to centrally stage, manage and update Android mobile devices across its stores and distribution centres. The rollout covered Zebra devices including the TC56, TC57 and MC3300 and was provisioned under five year licences.
The implementation combined Zebra VisibilityIQ Foresight with SOTI MobiControl and Zebra StageNow to provide central device staging, configuration management, remote OS and application updates, and continuous device monitoring. Functional modules implemented include scan metrics collection, device disruption reporting, smart battery health and battery swap reporting, and device tracking insight reporting, all surfaced through a single colour based operational dashboard.
Integrations and operational coverage extended across retail floor operations and distribution centre teams, with telemetry and event data pulled from multiple device sources and stored for historical trend analysis to build an operational device performance database. MIPS Informatica served as the system integrator coordinating deployment, licensing and device management workflow alignment across stores and distribution centres.
Governance and process restructuring centralized staging and update procedures, enabling pre-emptive maintenance and inventory decisions through consolidated Analytics and BI reporting. The deployment delivered clearer operational visibility for troubleshooting, reduced device downtime and retrieval effort, improved battery lifecycle management and demonstrated a total solution approach between Basko, Zebra Technologies and implementation partner MIPS Informatica.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Digitelematica | Legacy | Digitelematica Marketsuite | eCommerce | eCommerce | n/a | 2019 | 2019 |
Basko implemented Digitelematica Marketsuite in 2019 to modernize its online shopping service on basko.it, deploying a web-based eCommerce application to support the supermarket and superstore chain of the Sogegross Group. The deployment covered Basko's commercial footprint, roughly 60 stores with areas from 500 to 3,000 m2, concentrated in Liguria with a growing presence in Lower Piedmont and the northwest regions, and was intended to extend online ordering and assisted counter sale capabilities.
The implementation used Digitelematica Marketsuite as a modular system, with front-end modules including EBSN Front as a promotional engine and purchase limit manager, cart management, search, Production Manager and PIM DAM capabilities, and a Customer Care module. Back-end functionality focused on click and collect, specifically Store Picking and a Supplier Logistics Interface, enabling order processing from acquisition through fulfillment and supporting a catalog of over 6,000 products and payment by online transaction or cash on delivery.
Architecturally the solution is delivered as a web technology stack orchestrating front-end commerce workflows and back-end store picking and logistics interfaces, with explicit support for pick up at a preferred supermarket or self service pick up at automated locker points. The integration points documented are the Production Manager and PIM DAM for product information management and the Supplier Logistics Interface for fulfillment orchestration, aligning commerce, store operations, and supplier flows.
Governance and operational rollout were managed to align digital commerce with in-store processes, affecting eCommerce operations, customer service, store picking teams, and promotional merchandising. The deployment positioned Digitelematica Marketsuite to centralize promotional rules, cart and checkout flows, and customer care workflows, enabling coordinated order handling across online and physical channels.
Results reported by Basko emphasized an expansion of customer adoption beyond initial expectations, noting evolving consumer habits in Italy and increased usage of online supermarket services. The implementation reinforced Basko's position in regional food eCommerce, preserving assisted counter sale service while adding modular online ordering and pick up capabilities within the eCommerce application.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Transportation Management | SCM |
|
2018 | 2018 |
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|
|
|
Warehouse Management | SCM |
|
2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Basko
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Basko Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Basko Technographics
Basko is a Retail organization based in Italy,
with around 1500 employees and annual revenues of $430.0 million.
Basko operates a diverse technology stack with applications such as
Zebra VisibilityIQ Foresight, Microsoft 365 and Digitelematica Marketsuite,
covering areas like Analytics and BI, Collaboration and eCommerce.
Basko has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zebra Technologies, Microsoft and Digitelematica.
Basko recently adopted applications including
Zebra VisibilityIQ Foresight in 2021, Google Tag Manager in 2021 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Basko’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Basko’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Basko technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.