BASLER Fashion Technographics
BASLER Fashion Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BASLER Fashion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 BASLER Fashion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BASLER Fashion has purchased the following applications: ATOSS Workforce Scheduling for Workforce Scheduling in 2014, Microsoft 365 for Collaboration in 2019, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BASLER Fashion is running and its propensity to invest more and deepen its relationship with ATOSS Software , Microsoft , Usercentrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BASLER Fashion revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BASLER Fashion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BASLER Fashion Tech Stack and Enterprise Applications
BASLER Fashion HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ATOSS Software | Legacy | ATOSS Workforce Scheduling | Workforce Scheduling | HCM | n/a | 2014 | 2014 |
In 2014, BASLER Fashion implemented ATOSS Workforce Scheduling, deployed from ATOSS Software as a Workforce Scheduling solution across its German operations. The international fashion house introduced the ATOSS Retail Solution initially in Germany to provide demand-optimized workforce scheduling for its retail footprint and corporate staff.
The implementation focused on two parallel tracks, a modern working time system for roughly 400 head office employees and a retail planning layer for about 300 sales staff. The head office rollout delivered self service time reporting and approval workflows, while the retail component configured demand forecasting down to the minute to align store staffing with customer frequency and traffic patterns.
Operational coverage began with BASLER’s German estate, including 30 monobrand stores, 50 concessions and seven outlets, with a planned second phase to extend the Workforce Scheduling solution internationally. The deployment touched HR, store operations and sales planning functions and centralized scheduling processes to standardize shift planning, forecasting and time management across those groups.
Governance was established after ATOSS conducted a comprehensive process analysis, which triggered the nationwide project rollout in Germany and defined approval flows and user self service permissions. The stated aim of the ATOSS Workforce Scheduling implementation is to reduce staff costs while increasing service levels and sales, and the program was positioned for phased international rollout.
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BASLER Fashion Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, BASLER Fashion implemented Microsoft 365. The deployment established Microsoft 365 as the primary Collaboration platform for the Germany based retail company with approximately 1100 employees and revenue of 200000000.
The Microsoft 365 implementation emphasizes core Collaboration capabilities, using standard modules such as Exchange Online for corporate email and Microsoft Teams for chat and meetings. The rollout also leverages SharePoint and OneDrive for document management and content collaboration alongside the Office productivity suite for document authoring and operational workflows.
Public site references indicate Microsoft 365 is used on their website, suggesting the tenant is surfaced into external content or support channels. Governance is organized around centralized tenant administration and native identity and access controls, enabling policy driven document lifecycle and collaboration governance across corporate communications, merchandising, design, marketing and store operations.
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BASLER Fashion TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Usercentrics | Legacy | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | TRM | n/a | 2020 | 2020 |
In 2020, BASLER Fashion implemented Usercentrics Consent Management Platform (CMP) on its public website basler-fashion.com. The deployment is part of Governance, Risk and Compliance controls for the retailer's e-commerce channel and digital properties, and it surfaces a consent banner and preference center to capture visitor choices. The implementation explicitly uses the Usercentrics Consent Management Platform (CMP) to record user consents and to present granular opt in and opt out options aligned with European privacy requirements.
Configuration focused on consent collection, consent persistence and consent lifecycle management, aligning privacy controls with marketing and legal workflows. The front end instrumentation gates tracking technologies and persists user preference states, while consent records are retained to support auditability and compliance processes. Operational ownership spans marketing operations and data protection functions, with governance centered on consent policy configuration, preference management, and retention of consent records for regulatory traceability.
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BASLER Fashion IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at BASLER Fashion
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BASLER Fashion Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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