Bata Chile Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bata Chile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 566 Bata Chile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bata Chile has purchased the following applications: Oracle Retail Xstore Point-of-Service for Point Of Sale in 2017, PrestaShop for eCommerce in 2018, Oracle Retail Customer Engagement Cloud for Customer Engagement in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bata Chile is running and its propensity to invest more and deepen its relationship with Oracle , PrestaShop , VTEX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bata Chile revenues, which have grown to $192.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bata Chile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Xstore Point-of-Service | Point Of Sale | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Bata Chile implemented Oracle Retail Xstore Point-of-Service alongside Oracle Retail Order Broker and Oracle Retail Customer Engagement. The program targeted Point Of Sale modernization across Bata Chile store operations, positioning Oracle Retail Xstore Point-of-Service as the primary in-store transaction platform.
Implementation focused on configuring Oracle Retail Xstore Point-of-Service for standard store selling workflows, offline transaction handling, and point of sale inventory visibility. Oracle Retail Customer Engagement was configured to surface customer profiles and loyalty interactions at the POS, and Oracle Retail Order Broker was used to orchestrate order routing and channel fulfillment logic consistent with omnichannel retail patterns.
The integration architecture centered on Oracle Retail Order Broker as the orchestration layer connecting Oracle Retail Xstore Point-of-Service with customer engagement services, enabling real time customer lookups and routed order fulfillment at the point of sale. Operational scope covered store operations, sales, order fulfillment, and customer service across Bata Chile retail locations in Chile.
Project management and consulting resources managed configuration, testing, and staged rollout activities, with governance practices emphasizing centralized configuration control and phased store onboarding. Operational changes included adjusted in-store workflows for sales associates and tightened coordination between store POS processes and centralized order routing managed by Order Broker.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PrestaShop | Legacy | PrestaShop | eCommerce | eCommerce | n/a | 2018 | 2018 |
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Customer Engagement Cloud | Customer Engagement | CRM | n/a | 2017 | 2017 |
In 2017, Bata Chile implemented Oracle Retail Customer Engagement Cloud, adopting the Customer Engagement application to unify customer interactions across its retail operations in Chile. The deployment targeted store-facing workflows and centralized customer profile management to support retail merchandising and frontline associate engagement.
The implementation connected Oracle Retail Customer Engagement Cloud with Oracle Retail Xstore and Oracle Retail Order Broker, leveraging core capabilities for customer profile consolidation, loyalty and promotions orchestration, and contextual engagement across purchase touchpoints. Configuration emphasized real-time profile resolution and rule-based offer management consistent with Customer Engagement functional practices.
Architecturally the solution positioned the Oracle Retail Customer Engagement Cloud as a central engagement service integrated with in-store point of sale via Oracle Retail Xstore and with order routing and fulfillment processes via Oracle Retail Order Broker. Operational coverage included store associates, centralized order management, and customer service workflows to create a consistent customer interaction layer.
Program governance was led by a project manager with consulting resources overseeing configuration, testing, and phased rollout activities. Governance established cross-functional workflows linking merchandising, store operations, and customer service to the new Customer Engagement processes and operational controls.
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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