Bata Chile
Bata Chile Technographics
Bata Chile Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bata Chile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 566 Bata Chile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bata Chile has purchased the following applications: Oracle Retail Xstore Point-of-Service for Point Of Sale in 2017, PrestaShop for eCommerce in 2018, Oracle Retail Customer Engagement Cloud for Customer Engagement in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bata Chile is running and its propensity to invest more and deepen its relationship with Oracle , PrestaShop , VTEX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bata Chile revenues, which have grown to $192.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bata Chile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bata Chile Tech Stack and Enterprise Applications
Bata Chile ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Xstore Point-of-Service | Point Of Sale | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Bata Chile implemented Oracle Retail Xstore Point-of-Service alongside Oracle Retail Order Broker and Oracle Retail Customer Engagement. The program targeted Point Of Sale modernization across Bata Chile store operations, positioning Oracle Retail Xstore Point-of-Service as the primary in-store transaction platform.
Implementation focused on configuring Oracle Retail Xstore Point-of-Service for standard store selling workflows, offline transaction handling, and point of sale inventory visibility. Oracle Retail Customer Engagement was configured to surface customer profiles and loyalty interactions at the POS, and Oracle Retail Order Broker was used to orchestrate order routing and channel fulfillment logic consistent with omnichannel retail patterns.
The integration architecture centered on Oracle Retail Order Broker as the orchestration layer connecting Oracle Retail Xstore Point-of-Service with customer engagement services, enabling real time customer lookups and routed order fulfillment at the point of sale. Operational scope covered store operations, sales, order fulfillment, and customer service across Bata Chile retail locations in Chile.
Project management and consulting resources managed configuration, testing, and staged rollout activities, with governance practices emphasizing centralized configuration control and phased store onboarding. Operational changes included adjusted in-store workflows for sales associates and tightened coordination between store POS processes and centralized order routing managed by Order Broker.
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Bata Chile eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PrestaShop | Legacy | PrestaShop | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Bata Chile implemented PrestaShop as its eCommerce platform on the bata.cl website, positioning PrestaShop to manage the company online storefront and centralized product catalog for its Chile retail operations. The deployment explicitly uses PrestaShop to deliver customer-facing commerce functionality and to consolidate merchandising workflows under a single public site.
PrestaShop was configured to support core eCommerce capabilities, including catalog management, product detail pages, shopping cart and checkout workflows, content management for promotional pages, pricing and promotions, and order management. The implementation included storefront theming and responsive presentation configuration for web and mobile customer experiences, and the PrestaShop administration console was used to centralize product and content publishing.
Operational coverage for the PrestaShop implementation centers on online retail and merchandising functions for Bata Chile, with the platform servicing the public site and the order lifecycle visible to store operations and eCommerce teams. Governance emphasis is on catalog ownership, content approval workflows, and site configuration controls to manage product assortment and promotional activities through the PrestaShop back end.
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eCommerce | eCommerce |
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2021 | 2021 |
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Bata Chile CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Customer Engagement Cloud | Customer Engagement | CRM | n/a | 2017 | 2017 |
In 2017, Bata Chile implemented Oracle Retail Customer Engagement Cloud, adopting the Customer Engagement application to unify customer interactions across its retail operations in Chile. The deployment targeted store-facing workflows and centralized customer profile management to support retail merchandising and frontline associate engagement.
The implementation connected Oracle Retail Customer Engagement Cloud with Oracle Retail Xstore and Oracle Retail Order Broker, leveraging core capabilities for customer profile consolidation, loyalty and promotions orchestration, and contextual engagement across purchase touchpoints. Configuration emphasized real-time profile resolution and rule-based offer management consistent with Customer Engagement functional practices.
Architecturally the solution positioned the Oracle Retail Customer Engagement Cloud as a central engagement service integrated with in-store point of sale via Oracle Retail Xstore and with order routing and fulfillment processes via Oracle Retail Order Broker. Operational coverage included store associates, centralized order management, and customer service workflows to create a consistent customer interaction layer.
Program governance was led by a project manager with consulting resources overseeing configuration, testing, and phased rollout activities. Governance established cross-functional workflows linking merchandising, store operations, and customer service to the new Customer Engagement processes and operational controls.
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Bata Chile IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Bata Chile
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Area Retail Sales Manager | Manager | Sales | |
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District Operations Manager | Manager | Finance | |
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Merchandising Manager | Manager | Finance | |
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Project Manager E-Commerce | Manager | Finance | |
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Apps Being Evaluated by Bata Chile Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bata Chile IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bata Chile digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bata Chile Technographics
Bata Chile is a Retail organization based in Chile,
with around 566 employees and annual revenues of $192.0 million.
Bata Chile operates a diverse technology stack with applications such as
Oracle Retail Xstore Point-of-Service, PrestaShop and Oracle Retail Customer Engagement Cloud,
covering areas like Point Of Sale, eCommerce and Customer Engagement.
Bata Chile has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and PrestaShop.
Bata Chile recently adopted applications including
VTEX eCommerce in 2021, Amazon EC2 in 2021 and Hivelocity Hosting in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bata Chile’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bata Chile’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bata Chile technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.