Alexandria, n/a,
Egypt
Batates & Zalabya Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Batates & Zalabya and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 480 Batates & Zalabya employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Batates & Zalabya has purchased the following applications: Simple Touch Amwal for ERP Financial in 2013, Simple Touch Hala CRM for Call Center in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Batates & Zalabya is running and its propensity to invest more and deepen its relationship with Simple Touch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Batates & Zalabya revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Batates & Zalabya intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Simple Touch | Legacy | Simple Touch Amwal | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Batates & Zalabya implemented Simple Touch Amwal. Simple Touch Amwal was deployed as the company's ERP Financial system to centralize accounting and reporting across its multi-branch fast-food operations in Egypt.
The implementation focused on core financial modules, including accounts payable, accounts receivable, general ledger and consolidated financial reporting, reflecting the vendor testimonial that highlights end-to-end accounting and reporting within the ERP offering. Configuration was aligned to support branch-level subledgers and a centralized chart of accounts to provide consistent accounting treatment across locations.
Integration work connected the financial ledger with the vendor's operations and inventory modules to ensure sales and stock movement data flow into Simple Touch Amwal for accurate revenue recognition and cost tracking. Operational scope covered finance and operations teams across multiple restaurant locations, with governance centered on standardized accounting workflows and consolidated reporting to support location-level visibility and enterprise financial control.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Simple Touch | Legacy | Simple Touch Hala CRM | Call Center | CRM | n/a | 2013 | 2013 |
In 2013, Batates & Zalabya implemented Simple Touch Hala CRM in the Call Center category. The vendor testimonial and CEO statement list Batates & Zalabya as a long term Simple Touch customer and indicate use for restaurant POS, customer loyalty, and contact and call center order handling under the Simple Touch Hala CRM deployment.
Simple Touch Hala CRM was positioned as the Call Center application to centralize order taking and customer contact workflows. The implementation aligns with category level capabilities documented on the vendor product pages, including agent facing order capture, centralized customer profile and loyalty record access, and contact queueing and routing consistent with a Call Center solution.
Operational scope focused on customer service and order fulfillment functions across Batates & Zalabya restaurant operations in Egypt, supporting inbound order handling and loyalty lookups at the point of contact. Governance and rollout details are not published in the testimonial, however the vendor relationship described by the CEO indicates ongoing operational use of the Simple Touch Hala CRM Call Center module.
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