Bath Rugby
The Recreation Ground Spring Gardens,
Bath, BA2 4DS,
United Kingdom
Bath, BA2 4DS,
United Kingdom
44 12 2532-5200
Leisure and Hospitality
Bath Rugby Technographics
Bath Rugby Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bath Rugby and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 175 Bath Rugby employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bath Rugby has purchased the following applications: ExpenseIn Expense Management for Expense Management in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bath Rugby is running and its propensity to invest more and deepen its relationship with Mobile Dynamics , Stripe , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bath Rugby revenues, which have grown to $26.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bath Rugby intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bath Rugby Tech Stack and Enterprise Applications
Bath Rugby ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mobile Dynamics | Legacy | ExpenseIn Expense Management | Expense Management | ERP | n/a | 2021 | 2021 |
In 2021 Bath Rugby implemented ExpenseIn Expense Management after moving from a paper-based expenses process across its UK operations. The deployment used ExpenseIn's cloud SaaS model with mobile receipt capture and cloud approvals, centralizing expense reporting and creating clearer audit trails. The rollout focused on club finance and operational approvers and the vendor case study highlights strong user acceptance and time savings that reduced finance review time across the club's UK operations.
Configuration emphasized mobile receipt capture, rule-driven approval workflows and cloud-based audit trails as core Expense Management capabilities. Integrations are not specified in the source, the implementation emphasized cloud approvals and centralized records to streamline reviewer workflows. Governance and process changes included standardizing submission and approval steps and moving expense document retention to the cloud, and the vendor case study notes did not list exact implementation dates so the 2021 timing is an estimate aligned to a typical SaaS rollout.
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Payment Processing | ERP |
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2020 | 2020 |
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Bath Rugby Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Bath Rugby deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The presence of Google Workspace on the Bath Rugby website indicates organization-level adoption of Google Workspace for core collaboration needs.
Google Workspace provides Gmail, Drive, Docs, Sheets, Slides and Calendar capabilities that support email, document collaboration, scheduling, and content sharing across the club. The deployment is cloud-hosted under a Google tenancy and is administered through the Google Admin console, enabling centralized account management, security controls, and Shared Drives for team content governance.
Operational use focuses on team collaboration, email workflows, and document lifecycle management to support communications and scheduling across the organization. Governance appears to be implemented through Admin console controls covering account provisioning, access permissions, and shared drive policies, consistent with Collaboration category best practices.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Bath Rugby Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2018 | 2018 |
In 2018, Bath Rugby implemented Exclaimer Cloud Signatures for Office 365. The deployment leverages the Digital Signing capabilities of Exclaimer Cloud Signatures for Office 365 to centralize and standardize email signature management across the club.
Deployed as a cloud SaaS integration with the club's Office 365 tenant, the implementation emphasizes centralized template management, directory driven personalization, signature rules and policy enforcement to ensure consistent brand, contact and legal information in outbound email. Operational control is centralized under IT and corporate communications, and the configuration is applied across communications, marketing and commercial email flows. The implementation is visible on Bath Rugby's website and is configured to apply signatures through Office 365 mailbox processing and Azure Active Directory synchronization.
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Video Editing | Content Management |
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2019 | 2019 |
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Bath Rugby CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Bath Rugby ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Bath Rugby PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Bath Rugby IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Bath Rugby CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Bath Rugby
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Apps Being Evaluated by Bath Rugby Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bath Rugby IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bath Rugby digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bath Rugby Technographics
Bath Rugby is a Leisure and Hospitality organization based in United Kingdom,
with around 175 employees and annual revenues of $26.0 million.
Bath Rugby operates a diverse technology stack with applications such as
ExpenseIn Expense Management, Google Workspace (Formerly Google G-Suite) and Exclaimer Cloud Signatures for Office 365,
covering areas like Expense Management, Collaboration and Digital Signing.
Bath Rugby has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mobile Dynamics, Google and Exclaimer.
Bath Rugby recently adopted applications including
Slack Connect in 2022, Microsoft Clarity in 2022 and ExpenseIn Expense Management in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bath Rugby’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bath Rugby’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bath Rugby technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.