Bauer Media UK
Media House Peterborough Business Park, Lynch Wood,
Peterborough, PE2 6EA,
United Kingdom
Peterborough, PE2 6EA,
United Kingdom
44 17 3346-8000
Media
Bauer Media UK Technographics
Bauer Media UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bauer Media UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 Bauer Media UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bauer Media UK has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2010, TribePad ATS for Applicant Tracking System in 2020, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bauer Media UK is running and its propensity to invest more and deepen its relationship with SAP , TribePad , Mercer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bauer Media UK revenues, which have grown to $620.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bauer Media UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bauer Media UK Tech Stack and Enterprise Applications
Bauer Media UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2010 | 2011 |
In 2010, Bauer Media UK implemented SAP ERP ECC 6.0 as the group's core platform to standardize finance operations and establish a common technology backbone. SAP ERP ECC 6.0 was deployed to provide an ERP Financial foundation that supports consolidated financial control and reporting across the group.
The implementation focused on standard ERP Financial capabilities typical of the category, including general ledger, accounts payable, accounts receivable, financial reporting and controlling functions. Configuration emphasized group-level chart of accounts, centralized transaction processing workflows and financial consolidation services to enable consistent accounting and reporting across business units.
SAP ERP ECC 6.0 was integrated into Bauer's broader group application landscape, aligning with HRIS and reporting platforms and coexisting with productivity tools such as Office 365 Enterprise services, Adobe, Miro and Monday.com as part of the group services portfolio. The program was managed in concert with strategic application partners including SAP and Adobe, and intended to support business functions spanning Finance, HR, Legal and Technology systems across the United Kingdom, Germany, Poland and additional territories.
Governance for the rollout and ongoing service management was embedded in a newly formed group technology operating model, with the Group Technology Director, Business Platforms accountable for group applications and service propositions. That role reports to the group CTIO and owns roadmaps, transitions to live operation, continuous improvement and the development of a productized application services organization to operate and evolve the ERP Financial platform.
The SAP ERP ECC 6.0 implementation aligned with a broader objective to build a group wide technology function that leverages scale and creates collaboration driven capabilities, aimed at driving value and efficiency for Bauer. The program formed a foundational element of Bauer Global Technology's strategy to centralize core platforms and enable knowledge sharing and centres of excellence across the group.
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ERP Financial | ERP |
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2021 | 2021 |
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Bauer Media UK HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TribePad | Legacy | TribePad ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Bauer Media UK deployed TribePad ATS as an Applicant Tracking System on its public careers site. The deployment positions TribePad ATS as the primary recruitment intake and candidate management platform for Bauer Media UK, supporting talent acquisition activities across the company’s UK business units and hiring teams.
Configuration centers on core Applicant Tracking System capabilities, including job requisition creation and approval workflows, branded job posting and careers page integration, structured application forms and CV upload handling, and multi-stage candidate pipeline management. TribePad ATS was configured to enforce recruiter and hiring manager permissions, capture structured candidate metadata for shortlisting, and manage communication templates for candidate outreach.
The implementation embeds TribePad ATS into the Bauer Media UK website to capture applications directly and to present real-time application status to candidates. Application intake, candidate communications, and recruiter queues are centralized in TribePad ATS, routing candidate records to internal talent acquisition and HR teams and consolidating vacancy dashboards and candidate lists for hiring managers.
Operational governance was updated to standardize hiring workflows, define role-based access for HR, recruitment, and hiring managers, and implement consent capture and retention settings aligned with UK data protection expectations. The rollout emphasized synchronizing the careers site experience with ATS workflows and operationalizing requisition approval chains and recruiter permissions within TribePad ATS.
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Benefits Administration | HCM |
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2019 | 2019 |
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Employee Recognition and Rewards Management | HCM |
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2018 | 2018 |
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Bauer Media UK AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Bauer Media UK deployed GumGum as an Artificial Intelligence Marketing application on its website to manage contextual advertising and programmatic creative placement. The implementation involved embedding GumGum on site pages to enable real time semantic analysis of editorial content, contextual ad placement, programmatic creative targeting, and image recognition supporting in image ad opportunities. Functional capabilities implemented included contextual targeting, semantic content analysis, image recognition for in image placements, and measurement and reporting aligned with advertising operations.
Integration work focused on connecting GumGum outputs to Bauer Media UK digital advertising inventory and to content publishing workflows so contextual signals could inform ad decisions. Operational scope covered the Bauer Media UK website and adjacent digital publishing channels, with primary impact on commercial advertising, programmatic operations, and editorial coordination. Governance emphasized configuration controls, site level tagging, and workflow alignment between advertising operations and editorial teams to manage contextual targeting and reporting.
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Bauer Media UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Bauer Media UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Social Media Management | CRM |
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2020 | 2020 |
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Bauer Media UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Bauer Media UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Bauer Media UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Bauer Media UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bauer Media UK
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bauer Media UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bauer Media UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bauer Media UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bauer Media UK Technographics
Bauer Media UK is a Media organization based in United Kingdom,
with around 5500 employees and annual revenues of $620.0 million.
Bauer Media UK operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, TribePad ATS and GumGum,
covering areas like ERP Financial, Applicant Tracking System and Artificial Intelligence Marketing.
Bauer Media UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, TribePad and GumGum.
Bauer Media UK recently adopted applications including
Amazon CloudFront in 2022, SAP S/4 HANA in 2021 and TribePad ATS in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bauer Media UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bauer Media UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bauer Media UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.