Ermenswil, 8734,
Switzerland
Baumann Group Technographics
Baumann Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baumann Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Baumann Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baumann Group has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2017, Linx Humanus for Core HR in 2017, Oracle Moat for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baumann Group is running and its propensity to invest more and deepen its relationship with SAP , Linx , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baumann Group revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baumann Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baumann Group Tech Stack and Enterprise Applications
Baumann Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2017 | 2020 |
In 2017, Baumann Group implemented SAP ERP ECC 6.0 as the group's ERP Financial platform, initiating a greenfield, groupwide rollout. The program was executed under a centralized customer competence center model, with a Group CIO and a Head Group SAP CCC serving as global programme managers for the SAP HANA rollout and overall project governance.
SAP ERP ECC 6.0 was configured to support core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial closing and controlling workflows, consistent with ERP Financial functional patterns. The implementation emphasized standardization of master data and financial processes, and the program management structure included change management and performance monitoring across finance and accounting functions.
Operational coverage extended to approximately 1,500 users across 10 locations worldwide, with the global SAP Customer Competence Center orchestrating configuration, testing and cutover activities. The programme management team coordinated internal and external project members, implementation partners and suppliers, and managed project budget, risk and performance across all phases of the lifecycle.
Governance was positioned at board level through direct reporting lines, enabling centralized decision making for scope, rollout sequencing and program controls. The deployment approach combined centralized SAP ERP ECC 6.0 configuration with local execution oversight to align corporate finance, controlling and accounting functions across the group.
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Baumann Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Humanus | Core HR | HCM | n/a | 2017 | 2018 |
In 2017, Baumann Group implemented Linx Humanus as its Core HR system. The Swiss manufacturing company of approximately 1500 employees deployed Linx Humanus to centralize HR routines and convert manual administrative processes into system-managed workflows. Project management was led by Lidiane Ferreira from Humanus, and confidence in the solution together with Baumann Group's active participation were cited as fundamental to the project's success.
Linx Humanus was configured to manage and control HR routines including employee record maintenance, process control and operational HR administration, reducing manual oversight and freeing HR staff for strategic activities. The rollout emphasized governance of HR workflows and routine configuration under Humanus project management, and stakeholders reported a significant gain in control and time as a direct result of implementing Linx Humanus.
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Baumann Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Baumann Group implemented Oracle Moat on its corporate website to add third party measurement to its digital advertising and brand measurement processes. The deployment places Oracle Moat within the company Marketing Analytics stack, instrumenting site pages to capture viewability and attention signals alongside ad verification and invalid traffic detection capabilities provided by Oracle Moat.
Oracle Moat was configured as a web-based measurement layer, leveraging page-level tags to collect impression and attention metrics. The implementation uses standard Marketing Analytics workflows for tag deployment and data collection, enabling measurement of campaign delivery and creative performance through Oracle Moat’s measurement features.
Operational ownership is centered in the marketing and digital advertising functions, with marketing analytics and demand generation teams using Oracle Moat data to inform media validation and campaign reporting. The rollout was focused on the public website and campaign landing pages, integrating Moat-generated metrics into the company’s existing reporting cadence without referencing other vendor systems.
Governance practices were established to control tag placement and data access, aligning measurement with site consent and privacy settings. The implementation emphasizes Oracle Moat as the primary Marketing Analytics instrument for viewability and ad-quality measurement on Baumann Group’s website.
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Baumann Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Baumann Group
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Apps Being Evaluated by Baumann Group Executives
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