Baur
Hardenbergstrasse 75,
Monchengladbach, 41236,
Germany
Monchengladbach, 41236,
Germany
49 2166 949950
Manufacturing
Baur Technographics
Baur Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baur and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Baur employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baur has purchased the following applications: Klarna Payments for Payment Processing in 2020, Microsoft 365 for Collaboration in 2019, Adobe Experience Cloud for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baur is running and its propensity to invest more and deepen its relationship with Klarna , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baur revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baur intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baur Tech Stack and Enterprise Applications
Baur ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Baur implemented Klarna Payments on its public website to standardize online checkout payment flows. Baur implemented Klarna Payments for Payment Processing to handle online checkout and order payments, creating a single payment acceptance layer for the web storefront and related commerce workflows.
The implementation uses Klarna Payments capabilities typical of the Payment Processing category, including hosted checkout widget integration, payment authorization and capture flows, and support for alternative payment and invoicing options. Integration work focused on the website checkout and downstream order management and finance workflows, with configuration and plugin provisioning handled by the internal e commerce and small IT team. Governance centered on centralized payment configuration, staged rollout of the checkout widget, and operational monitoring of transaction and reconciliation flows across customer service and finance functions.
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Baur Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Baur began using Microsoft 365 as its Collaboration platform, a usage that is observable in the website source. The implementation reflects a cloud-first, tenant-based Microsoft 365 deployment sized for a 30 person manufacturing firm, consolidating core collaboration and productivity tooling under a single vendor license.
Microsoft 365 is configured to provide standard Collaboration capabilities such as Exchange Online email and calendaring, Microsoft Teams for synchronous communication, SharePoint for document management and intranet pages, and OneDrive for individual file sync and backup. Operational scope covers internal business functions including operations administration, sales and finance, with identity and access managed through Microsoft identity services to unify authentication and device access across desktops and mobile endpoints.
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Collaboration | Collaboration |
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2020 | 2020 |
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Baur CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Baur implemented Adobe Experience Cloud on its website, deploying Adobe Experience Cloud as its Customer Experience platform. The work was focused on the customer-facing web layer for this Germany based manufacturing company rather than on back-office systems.
The implementation emphasized web content management, digital analytics, client-side tagging and personalization capabilities available in Adobe Experience Cloud. Configuration work included content authoring templates, audience segmentation, experiment orchestration and campaign asset delivery within the Adobe Experience Cloud environment.
Deployment architecture used a cloud-hosted service model with lightweight client-side instrumentation embedded in the site front-end to capture behavioral data for targeting and measurement. Operational ownership rested with marketing and e-commerce functions, where the solution supported editorial workflows, campaign execution and on-site personalization across the corporate website.
Governance introduced role-based content approval and staged rollout practices to manage personalization and experimentation across site sections. The implementation centered on centralized content workflows and campaign orchestration aligned to the Customer Experience application scope.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2018 | 2018 |
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Baur ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Baur TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Baur PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Baur IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Baur
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Baur Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baur IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baur digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Baur Technographics
Baur is a Manufacturing organization based in Germany,
with around 30 employees and annual revenues of $3.0 million.
Baur operates a diverse technology stack with applications such as
Klarna Payments, Microsoft 365 and Adobe Experience Cloud,
covering areas like Payment Processing, Collaboration and Customer Experience.
Baur has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Microsoft and Adobe Systems.
Baur recently adopted applications including
Atlassian Jira Service Desk in 2022, Adjust in 2021 and Klarna Payments in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baur’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baur’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baur technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.