Baxters Food Group
12 & 13 Charlotte Square,
Edinburgh, EH2 4DJ,
United Kingdom
Edinburgh, EH2 4DJ,
United Kingdom
44 13 4382-0393
Consumer Packaged Goods
Baxters Food Group Technographics
Baxters Food Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baxters Food Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Baxters Food Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baxters Food Group has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2017, Oracle OBIEE for Analytics and BI in 2015, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baxters Food Group is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baxters Food Group revenues, which have grown to $420.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baxters Food Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baxters Food Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2017 | 2018 |
In 2017, Baxters Food Group implemented Oracle E-Business Suite as its ERP Financial platform. The deployment was positioned by Group Management Information Systems to consolidate core finance processes and provide a consistent financial backbone for the business.
The Oracle E-Business Suite implementation focused on core financial modules including general ledger, accounts payable, accounts receivable, fixed assets and cash management, and established standardized financial close and consolidation workflows. Configuration emphasized integration with planning and budgeting processes through Oracle Planning and Budgeting Cloud Service, enabling plan to report linkage between operational ledgers and budgeting models.
Oracle E-Business Suite was integrated with Oracle’s Analytics Cloud solutions to centralize management information and reporting, creating a data pipeline from transactional finance systems to enterprise analytics. Operational coverage centered on corporate finance and group management reporting, with Group Management Information Systems responsible for systems orchestration and ongoing data governance.
Governance and rollout were managed by the Head of Group Management Information Systems, aligning workflows for financial control and management reporting. As stated by Elaine McKechnie, Head of Group Management Information Systems, "With Oracle Planning and Budgeting Cloud Service, together with Oracle E-Business Suite and Oracle’s Analytics Cloud solutions, we have a very stable platform on which to grow our business," reflecting an explicit outcome of platform stability.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2015 | 2015 |
In 2015, Baxters Food Group deployed Oracle OBIEE as part of a broader Analytics and BI initiative, working alongside Oracle Planning and Budgeting Cloud Service PBCS to provide consolidated reporting and planning capabilities. The implementation targeted enterprise reporting, planning and budgeting workflows and was rolled out across the business footprint in three countries, with engagement across finance, operations and commercial functions.
The Oracle OBIEE deployment delivered a governed semantic layer, standardized dashboards, scheduled reporting and ad hoc analysis capabilities consistent with Analytics and BI best practices. Configuration work included subject area modeling in the OBIEE repository, catalog development for self service dashboards and report bursting for distributed financial packs, while Oracle Planning and Budgeting Cloud Service PBCS provided the planning cube and budgeting input forms used by finance teams.
Integrations focused on feeding transactional and finance source systems into the OBIEE semantic layer and synchronizing master dimensions with PBCS for planning alignment, preserving a single version of dimensional data across reporting and planning. The rollout was executed with cross functional stakeholder engagement for requirements validation and prioritization, and deployment phases were used to sequence country and business unit onboarding to reporting and planning content.
Governance emphasized a centralized reporting ownership model, role based security for sensitive financial reports and an established cadence for content review and change requests, reflecting coordination across business and regional stakeholders. Oracle OBIEE and PBCS together supported centralized Analytics and BI and planning processes while enabling local business users to consume standardized management information.
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021 Baxters Food Group deployed Cisco Webex Meetings as its chosen conferencing application. Cisco Webex Meetings is implemented to support Audio Video and Web Conferencing and is exposed on the company website for external meeting access and customer-facing sessions.
The implementation emphasizes standard conferencing capabilities associated with Audio Video and Web Conferencing, including scheduled and ad hoc meetings, multi-party video, screen sharing, cloud recording, host controls, participant management, and webinar-style presentation modes. Configuration work focused on meeting templates, access controls, authentication gating for public sessions, and centralized administration of meeting policies to align internal and external usage patterns.
Operational coverage centers on corporate collaboration and customer engagement workflows, with the Cisco Webex Meetings deployment provisioned for commercial teams and external stakeholder interactions via the public site. Governance measures include standardized meeting policies, recording and access governance, and administrative controls to manage conference provisioning and participant permissions across the environment.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Baxters Food Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Baxters Food Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baxters Food Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baxters Food Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Baxters Food Group Technographics
Baxters Food Group is a Consumer Packaged Goods organization based in United Kingdom,
with around 1700 employees and annual revenues of $420.0 million.
Baxters Food Group operates a diverse technology stack with applications such as
Oracle E-Business Suite, Oracle OBIEE and Cisco Webex Meetings,
covering areas like ERP Financial, Analytics and BI and Audio Video and Web Conferencing.
Baxters Food Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Cisco Systems.
Baxters Food Group recently adopted applications including
Cisco Webex Meetings in 2021, Microsoft Azure Cloud Services in 2021 and CIVIC Ffora in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baxters Food Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baxters Food Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baxters Food Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.