Green Bay, 54307, WI,
United States
Bay Towel, Inc Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bay Towel, Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Bay Towel, Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bay Towel, Inc has purchased the following applications: iRecruit for Recruiting in 2018, AdRoll for Digital Advertising Platform in 2018, NextRoll Cookie Consent Banner for Governance, Risk and Compliance in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bay Towel, Inc is running and its propensity to invest more and deepen its relationship with Irecruit , NextRoll , Predictive Response or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bay Towel, Inc revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bay Towel, Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Irecruit | Legacy | iRecruit | Recruiting | HCM | n/a | 2018 | 2018 |
In 2018, Bay Towel, Inc implemented iRecruit as its Recruiting application to support corporate HR and hiring managers at the 150 employee distribution company. The initial deployment concentrated on centralizing applicant intake and standardizing candidate workflows across the company recruiting function.
Configuration emphasized core Recruiting capabilities common to applicant tracking systems, including job requisition management, applicant tracking, interview scheduling, candidate status workflows, and recruiting reporting. iRecruit was configured to align requisition approvals and candidate progress with existing HR processes, replacing ad hoc email based tracking with structured recruiting workflows.
Operational coverage targeted HR and hiring managers responsible for distribution and back office roles, with the application used for requisition creation, resume screening, interview coordination, and offer administration. Post go live support was a prominent operational element, reinforcing recruiter and hiring manager adoption during early usage.
Governance focused on centralizing candidate records and defining recruiter versus hiring manager responsibilities to enforce consistent selection workflows and approval gates. Bay Towel reported strong vendor service experience, stating iRecruit has the best customer service of any ATS they have used and that they are very happy with the decision to adopt iRecruit.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, Bay Towel, Inc implemented AdRoll, deploying the AdRoll Digital Advertising Platform across its public e commerce website. The deployment uses site tag implementation and client side pixels to capture visitor behavior, build audience segments, and enable retargeting and display campaign delivery. AdRoll serves as the central campaign execution and audience management layer for the company's digital advertising, supporting campaign configuration, creative delivery, and reporting.
The implementation is scoped to the marketing and e commerce business functions, where a small team manages campaign setup, audience rules, and creative rotation within the SaaS console. Governance emphasizes centralized tag control on the website and operational workflows for audience segmentation and campaign scheduling, with the site tag feeding AdRoll's cloud hosted platform for ad targeting and measurement.
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Marketing Automation | CRM |
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2013 | 2013 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | NextRoll Cookie Consent Banner | Governance, Risk and Compliance | TRM | n/a | 2019 | 2019 |
In 2019, Bay Towel, Inc implemented NextRoll Cookie Consent Banner on its public website, classifying the rollout under the Governance, Risk and Compliance category. The deployment is implemented as a client side cookie consent framework embedded in baytowel.com, with the NextRoll Cookie Consent Banner providing the front end consent dialog and preference capture capabilities.
The implementation centers on consent capture and preference management, using configurable cookie categories and a customizable banner interface. NextRoll Cookie Consent Banner records user choices and stores consent state for subsequent page views, enabling granular opt in and opt out flows and standard consent lifecycle controls such as acceptance, withdrawal, and persistence of preferences.
Operationally the solution governs the web channel and directly impacts marketing operations and legal privacy workstreams, as consent state is used to control activation of client side tracking and third party scripts. The deployment is managed through NextRoll configuration for site wide policy settings and banner behavior, with consent records retained to support compliance and audit needs.
Governance and operational ownership were established to align marketing configuration with legal policy requirements, and banner configuration is maintained centrally to ensure consistent messaging and cookie category definitions across the site. NextRoll Cookie Consent Banner is the primary web consent tool for Bay Towel, Inc and operates as the company level control point for web cookie governance under the Governance, Risk and Compliance category.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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