Dunbar, EH42 1AE,
United Kingdom
Bayswell Park Hotel Technographics
Bayswell Park Hotel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bayswell Park Hotel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Bayswell Park Hotel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bayswell Park Hotel has purchased the following applications: Epos Now for Point Of Sale in 2019, Userguest for Marketing Analytics in 2021, Amazon EC2 for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bayswell Park Hotel is running and its propensity to invest more and deepen its relationship with Epos Now , Userguest , VoucherCart or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bayswell Park Hotel revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bayswell Park Hotel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bayswell Park Hotel Tech Stack and Enterprise Applications
Bayswell Park Hotel ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epos Now | Legacy | Epos Now | Point Of Sale | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Bayswell Park Hotel implemented Epos Now, a Point Of Sale application, in its restaurant and bar. Epos Now provides accurate reporting on sales and inventory, and it automatically links with CaterBook to align bookings with point of sale transactions. The deployment focused on front of house order capture and back office sales reporting specific to food and beverage operations.
Configuration emphasized sales transaction processing, inventory management, and consolidated reporting modules, enabling stock control and routine revenue reconciliation workflows. Integration with CaterBook synchronizes reservation and dining data with Epos Now sales records, aligning booking information with point of sale transactions. The implementation centralized F&B operational data for management, supporting restaurant and bar staff operations and management reporting.
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Bayswell Park Hotel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Userguest | Legacy | Userguest | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Bayswell Park Hotel implemented Userguest as its Marketing Analytics solution on the hotel website. The deployment is embedded on the public website and sized for a single property leisure and hospitality operator with about 60 employees in the United Kingdom, with Userguest configured to capture guest interactions and web behavior for marketing and booking interest analysis.
Configuration focuses on visitor tracking, campaign attribution, conversion funnel reporting and customer segmentation, reflecting typical Marketing Analytics capabilities. Userguest dashboards and reporting are used to surface referral channel performance, campaign metrics and on-site engagement signals, and event tagging is instrumented across site content to record session level marketing signals.
Operational ownership is aligned to marketing and revenue functions, with marketing and reservations staff consuming Userguest output to inform campaign planning and guest acquisition activity. Data collection is centralized on the website and routed to Userguest analytics and reporting interfaces, and the rollout was scoped to on-site instrumentation and dashboard configuration managed by internal teams.
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Sales Automation, Customer Loyalty | CRM |
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2020 | 2020 |
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Bayswell Park Hotel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Bayswell Park Hotel implemented Amazon EC2 for Application Hosting and Computing Services, deploying EC2 compute capacity to host the company website and associated web application components. The Amazon EC2 deployment serves as the primary compute layer for the public site, with instances provisioned to run the web server stack and application processes that deliver online content and guest-facing booking workflows.
Operational ownership is centered in the hotel IT and operations function, responsible for instance provisioning, lifecycle management, operating system patching, and access control for Amazon EC2. Configuration emphasizes standard compute management practices for Application Hosting and Computing Services, including automated instance provisioning, image management, and routine operational monitoring, to sustain the website platform used by Bayswell Park Hotel.
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IT Decision Makers and Key Stakeholders at Bayswell Park Hotel
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Apps Being Evaluated by Bayswell Park Hotel Executives
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