B&B Hotels
B&B Hotels Technographics
B&B Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by B&B Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 342 B&B Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that B&B Hotels has purchased the following applications: iAdvize Conversational Platform for Chatbots and Conversational AI in 2013, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Cvent Transient for Content Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B&B Hotels is running and its propensity to invest more and deepen its relationship with iAdvize , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B&B Hotels revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B&B Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
B&B Hotels Tech Stack and Enterprise Applications
B&B Hotels AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
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B&B Hotels Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, B&B Hotels adopted Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is visible on the company website and supports corporate email and content workflows tied to web publishing and guest communications.
Google Workspace (Formerly Google G-Suite) was implemented with core Collaboration modules, including Gmail, Drive, Docs, Sheets, Slides, Calendar and the Google Admin console, providing centralized account provisioning, group-based access controls and shared drive collaboration for cross-functional teams. Configuration emphasizes cloud-native document co-authoring and calendaring to streamline marketing, reservations communications and property operations content updates.
Operational coverage is centered on B&B Hotels corporate functions in France and extends to website content management and corporate communications. Governance is enforced through the Google Admin console with domain-based account management and role segmentation to control access to site-facing assets and internal collaboration spaces.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2025 | 2025 |
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B&B Hotels Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cvent | Legacy | Cvent Transient | Content Management | Content Management | n/a | 2025 | 2025 |
In 2025, B&B HOTELS implemented Cvent Transient, a Content Management solution, as the cornerstone of an expanded corporate travel program across its European portfolio. The deployment extends Cvent’s Business Transient capabilities into key markets including Germany, the UK, Spain, Italy, France, and the Benelux region, aligning the application with the hotel group’s commercial B2B and loyalty objectives.
The implementation configures Cvent Transient as a central hub for corporate travel requests for proposals, leveraging Cvent’s RFP Publisher platform to publish property inventory and invite hotels to participate in corporate RFPs. Functional capabilities emphasized in the rollout include transient sourcing workflows, supplier inventory discoverability, and structured response management to streamline participation in buyer-led sourcing events.
Operational coverage encompasses B&B HOTELS’ expanding network of properties, reported as over 1,000 including contracted openings, with initial deployments building on earlier rollouts in France before broadening to the full European estate. The program directly impacts corporate travel sourcing, sales and B2B channels, and travel management companies, enabling TMCs and travel consortia to discover and invite B&B HOTELS properties into sourcing events at scale.
Governance and process changes focus on centralizing RFP management through the Cvent BT ecosystem, standardizing supplier response workflows, and consolidating corporate rate access across markets. The explicit outcomes cited include accelerated sourcing cycles, increased booking opportunities for corporate buyers, and easier access to economical hotel inventory for travel managers and procurement teams, enabled by the integration of B&B HOTELS into the Cvent Transient and RFP Publisher platforms.
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B&B Hotels CRM
B&B Hotels ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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B&B Hotels TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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B&B Hotels PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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B&B Hotels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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B&B Hotels CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at B&B Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by B&B Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from B&B Hotels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the B&B Hotels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD B&B Hotels Technographics
B&B Hotels is a Leisure and Hospitality organization based in France,
with around 342 employees and annual revenues of $70.0 million.
B&B Hotels operates a diverse technology stack with applications such as
iAdvize Conversational Platform, Google Workspace (Formerly Google G-Suite) and Cvent Transient,
covering areas like Chatbots and Conversational AI, Collaboration and Content Management.
B&B Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as iAdvize, Google and Cvent.
B&B Hotels recently adopted applications including
AB Tasty Instant Analytics in 2021, OneTrust Cookie Consent in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of B&B Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates B&B Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete B&B Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.