B&B Hotels is a Leisure and Hospitality organization based in France, with around 342 employees and annual revenues of $70.0 million.

What digital transformation initiatives has B&B Hotels undertaken?

B&B Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as iAdvize, Google and Cvent.

Which IT decision makers lead technology initiatives at B&B Hotels?

APPS RUN THE WORLD maintains an up-to-date database of B&B Hotels’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track B&B Hotels’s IT investments?

Our research team continuously updates B&B Hotels’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by B&B Hotels?

Subscribe to APPS RUN THE WORLD to access the complete B&B Hotels technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

B&B Hotels Software Purchases and Digital Transformation Initiatives

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
iAdvize	Legacy	iAdvize Conversational Platform	Chatbots and Conversational AI	AI-Powered Application	n/a	2013	2013

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

iAdvize

Legacy

iAdvize Conversational Platform

Chatbots and Conversational AI

AI-Powered Application

n/a

2013

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
Google	Legacy	Google Workspace (Formerly Google G-Suite)	Collaboration	Collaboration	n/a	2015	2015
			Collaboration	Collaboration		2015	2015
			Collaboration	Collaboration		2025	2025

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Google

Legacy

Google Workspace (Formerly Google G-Suite)

Collaboration

n/a

2015

Collaboration

2015

Collaboration

2025

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Cvent	Legacy	Cvent Transient	Content Management	Content Management	n/a	2025	2025	In 2025, B&B HOTELS implemented Cvent Transient, a Content Management solution, as the cornerstone of an expanded corporate travel program across its European portfolio. The deployment extends Cvent’s Business Transient capabilities into key markets including Germany, the UK, Spain, Italy, France, and the Benelux region, aligning the application with the hotel group’s commercial B2B and loyalty objectives. The implementation configures Cvent Transient as a central hub for corporate travel requests for proposals, leveraging Cvent’s RFP Publisher platform to publish property inventory and invite hotels to participate in corporate RFPs. Functional capabilities emphasized in the rollout include transient sourcing workflows, supplier inventory discoverability, and structured response management to streamline participation in buyer-led sourcing events. Operational coverage encompasses B&B HOTELS’ expanding network of properties, reported as over 1,000 including contracted openings, with initial deployments building on earlier rollouts in France before broadening to the full European estate. The program directly impacts corporate travel sourcing, sales and B2B channels, and travel management companies, enabling TMCs and travel consortia to discover and invite B&B HOTELS properties into sourcing events at scale. Governance and process changes focus on centralizing RFP management through the Cvent BT ecosystem, standardizing supplier response workflows, and consolidating corporate rate access across markets. The explicit outcomes cited include accelerated sourcing cycles, increased booking opportunities for corporate buyers, and easier access to economical hotel inventory for travel managers and procurement teams, enabled by the integration of B&B HOTELS into the Cvent Transient and RFP Publisher platforms.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Cvent

Legacy

Cvent Transient

Content Management

n/a

2025

In 2025, B&B HOTELS implemented Cvent Transient, a Content Management solution, as the cornerstone of an expanded corporate travel program across its European portfolio. The deployment extends Cvent’s Business Transient capabilities into key markets including Germany, the UK, Spain, Italy, France, and the Benelux region, aligning the application with the hotel group’s commercial B2B and loyalty objectives. The implementation configures Cvent Transient as a central hub for corporate travel requests for proposals, leveraging Cvent’s RFP Publisher platform to publish property inventory and invite hotels to participate in corporate RFPs. Functional capabilities emphasized in the rollout include transient sourcing workflows, supplier inventory discoverability, and structured response management to streamline participation in buyer-led sourcing events. Operational coverage encompasses B&B HOTELS’ expanding network of properties, reported as over 1,000 including contracted openings, with initial deployments building on earlier rollouts in France before broadening to the full European estate. The program directly impacts corporate travel sourcing, sales and B2B channels, and travel management companies, enabling TMCs and travel consortia to discover and invite B&B HOTELS properties into sourcing events at scale. Governance and process changes focus on centralizing RFP management through the Cvent BT ecosystem, standardizing supplier response workflows, and consolidating corporate rate access across markets. The explicit outcomes cited include accelerated sourcing cycles, increased booking opportunities for corporate buyers, and easier access to economical hotel inventory for travel managers and procurement teams, enabled by the integration of B&B HOTELS into the Cvent Transient and RFP Publisher platforms.