Saint-Etienne, 42000,
France
BBA Emballages Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BBA Emballages and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 BBA Emballages employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BBA Emballages has purchased the following applications: osCommerce Online Merchant for eCommerce in 2013, MobiCRM for CRM in 2024, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BBA Emballages is running and its propensity to invest more and deepen its relationship with osCommerce , Adobe Systems , MobiFactory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BBA Emballages revenues, which have grown to $58.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BBA Emballages intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| osCommerce | Legacy | osCommerce Online Merchant | eCommerce | eCommerce | n/a | 2013 | 2013 |
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eCommerce | eCommerce |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MobiFactory | Legacy | MobiCRM | CRM | CRM | n/a | 2024 | 2025 |
In 2024, BBA Emballages implemented MobiCRM to equip its commercial teams and boost on-the-ground sales performance in France. The vendor announced the strategic partnership in late 2024, positioning MobiCRM as the group's CRM for field sales across its large warehousing and distribution footprint.
The MobiCRM implementation focused on mobile field sales capabilities, including sales force automation, account and contact management, opportunity and order capture, and product catalog and price list management. Configuration emphasized mobile first workflows with offline synchronization to support sales staff operating across distribution sites and warehouses.
Operational scope covered commercial teams across the group's French warehousing and distribution locations, with rollout organized to prioritize field agility and local sales execution. Governance centered on configuring standard commercial workflows, user training for field teams, and centralized administration of accounts and territories, and the vendor highlighted expected improvements in field agility and commercial performance.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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