List of MobiCRM Customers
Lyon, 69006,
France
Since 2010, our global team of researchers has been studying MobiCRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MobiCRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MobiCRM for CRM include: Martin Belaysoud Expansion, a France based Distribution organisation with 2610 employees and revenues of $968.0 million, Tereva France, a France based Distribution organisation with 1500 employees and revenues of $722.0 million, BBA Emballages, a France based Distribution organisation with 200 employees and revenues of $58.0 million and many others.
Contact us if you need a completed and verified list of companies using MobiCRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MobiCRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BBA Emballages | Distribution | 200 | $58M | France | MobiFactory | MobiCRM | CRM | 2024 | n/a |
In 2024, BBA Emballages implemented MobiCRM to equip its commercial teams and boost on-the-ground sales performance in France. The vendor announced the strategic partnership in late 2024, positioning MobiCRM as the group's CRM for field sales across its large warehousing and distribution footprint.
The MobiCRM implementation focused on mobile field sales capabilities, including sales force automation, account and contact management, opportunity and order capture, and product catalog and price list management. Configuration emphasized mobile first workflows with offline synchronization to support sales staff operating across distribution sites and warehouses.
Operational scope covered commercial teams across the group's French warehousing and distribution locations, with rollout organized to prioritize field agility and local sales execution. Governance centered on configuring standard commercial workflows, user training for field teams, and centralized administration of accounts and territories, and the vendor highlighted expected improvements in field agility and commercial performance.
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Martin Belaysoud Expansion | Distribution | 2610 | $968M | France | MobiFactory | MobiCRM | CRM | 2021 | n/a |
In 2021, Martin Belaysoud Expansion implemented MobiCRM, a CRM, to harmonise customer relationship management across its distribution businesses in France. The selection was part of a wider digitalisation programme aimed at consolidating field sales processes under a single application.
Deployment followed a six month integration plan and targeted roughly 450 users at scale, combining platform configuration, user provisioning, and mobile device enablement. The implementation emphasized mobile first field CRM capabilities, including on device activity capture, contact and account consolidation, and sales activity logging, aligned with vendor coverage for MobiCRM.
Operational scope focused on the group’s distribution operations in France and primarily impacted field sales teams, sales operations, and customer data management functions. Governance measures incorporated centralised CRM data standards and process harmonisation to enforce consistent customer master records and standardized sales workflow templates across business units.
The MobiCRM implementation was intended to improve sales productivity and customer data quality and to serve as the CRM backbone for field sales use across Martin Belaysoud Expansion. The programme concentrated on harmonised data governance and mobile enablement to support field sales activity capture at point of service.
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Tereva France | Distribution | 1500 | $722M | France | MobiFactory | MobiCRM | CRM | 2021 | n/a |
In 2021 Tereva France implemented MobiCRM as part of the Martin Belaysoud group CRM harmonisation program to unify customer data and sales tools across the group's brands in France. The deployment focused on mobile CRM for itinerant salespeople, targeting field sales teams through a multi month rollout to increase commercial efficiency and standardise processes.
MobiCRM was configured as a mobile first CRM supporting customer master data consolidation, activity logging, visit planning, opportunity tracking and sales order capture, aligning with typical CRM capabilities for field sales. Configuration prioritized mobile usability and offline synchronization workflows to match itinerant sales patterns. The implementation emphasized standardized data models and common account and contact records across brands to remove fragmentation.
The operational scope covered the group's brands in France and the itinerant commercial force, with a phased, multi month program to align regional sales teams and harmonise commercial processes. Rollout sequencing prioritized field sales adoption and uniform commercial process enforcement across sites.
Governance was driven by the group level CRM harmonisation project, establishing standardized sales processes, user provisioning rules and a phased change management plan for field adoption. The stated outcomes were to increase commercial efficiency and to standardise processes across the group's brands.
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