Santa Fe, 1210, New Mexico,
Mexico
BBDO Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BBDO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 199 BBDO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BBDO has purchased the following applications: Advertmind ERP for ERP Financial in 2013, Microsoft 365 for Collaboration in 2013, ProactivaNet Service Desk for IT Service Management in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BBDO is running and its propensity to invest more and deepen its relationship with AdvertMind , Microsoft , Proactivanet or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BBDO revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BBDO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdvertMind | Legacy | Advertmind ERP | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, BBDO implemented Advertmind ERP as its Enterprise Resource Planning solution. The deployment targeted BBDO Mexico, a professional services agency with 199 employees and reported revenue of 15000000, and focused on installation and centralized management of the Advertmind ERP system across the organization.
Configuration and operational work emphasized system installation, user account provisioning, role based access control, and ongoing user administration to align daily operations with Enterprise Resource Planning workflows. Governance activities centered on user onboarding procedures, permission modeling, administrative tooling, and support processes, with configuration aligned to common ERP functional terminology for finance, billing, and project resource planning in a professional services context.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, BBDO implemented Microsoft 365 in the Collaboration category. The initiative at BBDO Mexico centered on Microsoft 365 account and user administration for Office 365 services, formalizing centralized identity administration and user provisioning across the company.
Configuration work emphasized directory management, user lifecycle and access governance, and group provisioning consistent with Collaboration platform capabilities. Operational ownership was placed with IT to manage account administration, onboarding and offboarding processes, and to support internal communications and creative team collaboration across the Mexico office.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Proactivanet | Legacy | ProactivaNet Service Desk | IT Service Management | ITSM | n/a | 2011 | 2011 |
In 2011, BBDO configured ProactivaNet Service Desk to operate the agency incident portal, establishing a formal IT service intake and ticketing channel under the IT Service Management category. The deployment centered on a web based incident portal administered by an internal administrator, providing a single point of contact for service requests and incident logging across the BBDO Mexico agency.
Configuration work focused on incident management and ticket lifecycle controls within ProactivaNet Service Desk, including portal user administration, categorization and prioritization fields, automated ticket assignment rules, and SLA oriented status tracking. Typical IT Service Management capabilities such as self service ticket submission, centralized incident queues, basic workflow automation and role based access were implemented to align help desk operations with agency support needs.
Operational coverage was agency wide at BBDO Mexico, with the administrator responsible for maintaining ticket queues, configuring routing rules by department, and enforcing escalation workflows and approval gates. Governance centered on administrator driven process configuration and operational ownership of the incident portal, with ongoing administration of user accounts, workflow tuning and routine portal management to sustain service operations.
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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