BBM Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by BBM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 460 BBM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that BBM has purchased the following applications: Radiate B2B Marketing platform for Account Based Marketing in 2019, Dreamdata Revenue Analytics for Analytics and BI in 2023, BILL Financial Operations Platform for AP Automation, AR Automation in 2010 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems BBM is running and its propensity to invest more and deepen its relationship with Radiate B2B , Zoominfo , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing BBM revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BBM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.