BBTV Holdings Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BBTV Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 284 BBTV Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BBTV Holdings has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2017, BambooHR for Core HR in 2016, GumGum for Artificial Intelligence Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BBTV Holdings is running and its propensity to invest more and deepen its relationship with Microsoft , BambooHR , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BBTV Holdings revenues, which have grown to $330.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BBTV Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management | n/a | 2017 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, BBTV Holdings implemented BambooHR to centralize HR operations. The deployment provided Core HR functionality for a 284 employee media company, and it focused on HR, talent acquisition, and onboarding workflows.
BambooHR was configured to serve as the system of record for employee profiles and recruitment activity, with applicant tracking workflows and structured onboarding checklists used by Talent Acquisition. Configuration emphasized candidate outreach tracking and creator intake, reflecting BBTV Holdings' content partner recruitment needs, and standard Core HR modules such as time-off management and employee data management were employed to support ongoing HR administration.
Operationally BambooHR supported the Talent Acquisition team and adjacent functions, and it was used alongside external sourcing channels including LinkedIn, Facebook and YouTube for candidate acquisition. Legal and compliance activities operated in parallel, with agreements drafted using DocuSign while HR maintained confidentiality controls in personnel records. The employment of BambooHR for recruitment and personnel records consolidated creator and influencer hire data into a single HR platform.
Governance centered on HR and legal coordination to standardize onboarding and contract paperwork, with BambooHR records feeding recruitment accountability and audit trails. The implementation embedded Core HR practices into BBTV Holdings talent workflows, shaping how hiring, onboarding and employee data were managed.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Professional Services | Professional Services |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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