BBTV Holdings
BBTV Holdings Technographics
BBTV Holdings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BBTV Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 284 BBTV Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BBTV Holdings has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2017, BambooHR for Core HR in 2016, GumGum for Artificial Intelligence Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BBTV Holdings is running and its propensity to invest more and deepen its relationship with Microsoft , BambooHR , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BBTV Holdings revenues, which have grown to $330.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BBTV Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BBTV Holdings Tech Stack and Enterprise Applications
BBTV Holdings ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017, BBTV Holdings implemented Microsoft Dynamics 365 Business Central as an ERP Financial solution to centralize its finance and payments operations. The deployment focused on core financial workflows supporting accounts payable, accounts receivable, bank reconciliations, and cash management for the company’s finance team in Vancouver, BC.
Microsoft Dynamics 365 Business Central was configured to support vendor ledger visibility, weekly payment runs, trade payables processing, signing bonus payments, and AR invoicing. The implementation included configuration of bank reconciliation processes and payment processing workflows, and the finance team used Business Central to investigate missed partner payments by reconciling vendor ledger entries against bank statements.
The rollout integrated Business Central with multiple payment channels and banking relationships explicitly referenced in operations, including HSBC and CIBC payment program data migration, PayPal, and Payoneer, and reconciliation of transactions on 10 plus corporate Mastercard accounts. Operational practice tied the payment tracker to Business Central records, enabling cross referencing between the tracker, bank statements, and the vendor ledger during payment investigations and weekly payment cycles.
Governance and operational change included user acceptance testing where staff performed a series of tests according to a UAT test script, training of new finance staff on payment processes, liaison support with the Partner Experience Support team, and assistance with external audit requests from PwC. Day to day controls emphasized cash account monitoring, regular bank reconciliations, and standardized payment workflows within Microsoft Dynamics 365 Business Central to support BBTV Holdings finance and payment operations.
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BBTV Holdings HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, BBTV Holdings implemented BambooHR to centralize HR operations. The deployment provided Core HR functionality for a 284 employee media company, and it focused on HR, talent acquisition, and onboarding workflows.
BambooHR was configured to serve as the system of record for employee profiles and recruitment activity, with applicant tracking workflows and structured onboarding checklists used by Talent Acquisition. Configuration emphasized candidate outreach tracking and creator intake, reflecting BBTV Holdings' content partner recruitment needs, and standard Core HR modules such as time-off management and employee data management were employed to support ongoing HR administration.
Operationally BambooHR supported the Talent Acquisition team and adjacent functions, and it was used alongside external sourcing channels including LinkedIn, Facebook and YouTube for candidate acquisition. Legal and compliance activities operated in parallel, with agreements drafted using DocuSign while HR maintained confidentiality controls in personnel records. The employment of BambooHR for recruitment and personnel records consolidated creator and influencer hire data into a single HR platform.
Governance centered on HR and legal coordination to standardize onboarding and contract paperwork, with BambooHR records feeding recruitment accountability and audit trails. The implementation embedded Core HR practices into BBTV Holdings talent workflows, shaping how hiring, onboarding and employee data were managed.
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BBTV Holdings AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022 BBTV Holdings deployed GumGum on its corporate website, integrating the GumGum application into its digital advertising stack. The deployment positions GumGum as an Artificial Intelligence Marketing solution to support digital marketing and programmatic advertising functions across BBTV web properties, with the application used to surface contextual placements and in-page audience signals.
GumGum configuration emphasizes category-aligned capabilities including contextual targeting, visual content analysis, attention metrics, and on-page ad orchestration, reflecting common functional modules in Artificial Intelligence Marketing. Operational responsibility is concentrated within digital marketing and ad operations teams, and governance changes focus on tag management, contextual segmentation rules, and content-level brand safety controls to manage how the GumGum application serves ads and measures attention on the BBTV website.
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BBTV Holdings Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2017 | 2017 |
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BBTV Holdings CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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BBTV Holdings ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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BBTV Holdings PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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BBTV Holdings IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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BBTV Holdings Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Professional Services | Professional Services |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BBTV Holdings
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CFO | CXO | Finance | |
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Director, Financial Planning & Analysis | Director | Finance | |
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Director, Financial Projects | Director | Finance | |
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Manager of Financial Reporting | Manager | Finance | |
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Director of Accounting and Tax | Director | Finance | |
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Apps Being Evaluated by BBTV Holdings Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BBTV Holdings IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BBTV Holdings digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BBTV Holdings Technographics
BBTV Holdings is a Media organization based in Canada,
with around 284 employees and annual revenues of $330.0 million.
BBTV Holdings operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, BambooHR and GumGum,
covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.
BBTV Holdings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, BambooHR and GumGum.
BBTV Holdings recently adopted applications including
GumGum in 2022, OpenX OpenAudience in 2022 and Amazon EC2 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BBTV Holdings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BBTV Holdings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BBTV Holdings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.