Beardbrand Technographics
Beardbrand Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beardbrand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Beardbrand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beardbrand has purchased the following applications: Google Pay for Payment Processing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Shopify Plus for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beardbrand is running and its propensity to invest more and deepen its relationship with Google , Apple , Recharge Payments or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beardbrand revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beardbrand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beardbrand Tech Stack and Enterprise Applications
Beardbrand ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020 Beardbrand implemented Google Pay on its website to enable customers to complete online transactions using wallet credentials. The Google Pay deployment is part of Beardbrand's Payment Processing stack and is integrated directly into the site checkout flow for online retail purchases.
The integration leverages Google Pay web APIs with a client side integration that surfaces a browser payment sheet during checkout, supplying tokenized payment credentials to Beardbrand's backend for authorization. Implementation scope includes the checkout payment acceptance module, client side payment instrumentation, and server side token handling and secure forwarding to the merchant payment processor for settlement.
Operationally the Google Pay implementation is scoped to Beardbrand's online retail business in the United States, supporting commerce and finance workflows for web orders. Governance and process changes focused on updating payment acceptance policies and adapting checkout workflows to accommodate wallet based authorizations, while the architecture shifts cardholder data flows toward token based processing consistent with Payment Processing controls.
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Payment Processing | ERP |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP |
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2020 | 2020 |
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Beardbrand Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Beardbrand implemented Google Workspace (Formerly Google G-Suite) for Collaboration across its organization and public web assets. Google Workspace (Formerly Google G-Suite) was provisioned as a cloud-hosted SaaS tenancy under the company domain and is detectable in site source metadata, indicating integrated account and email management tied to the website. The deployment focused on cloud-native collaboration and hosted messaging rather than on-premise infrastructure.
The implementation included core Collaboration modules, specifically Gmail for corporate email, Google Drive and Shared Drives for centralized document storage, Google Docs for real-time collaborative editing, Calendar for scheduling, and the Admin Console for user provisioning and policy controls. Functional capabilities aligned with the Collaboration category such as real-time editing, shared folders, group aliases and domain-level access controls were configured to support content creation and team coordination. Administrative structures used organizational units and group management to map access and permissions to business functions.
Operational governance leveraged the Admin Console to manage account lifecycle, enforce sharing restrictions and require two-step verification, aligning Collaboration controls with email and document retention practices. The rollout and ongoing administration covered Beardbrand's approximately 60 employees in the United States, supporting business functions including marketing, customer support and operations. Beardbrand's use of Google Workspace (Formerly Google G-Suite) established the application as the primary Collaboration backbone for internal communication and content production.
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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Beardbrand eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017 Beardbrand deployed Shopify Plus as its primary eCommerce platform for its consumer-facing website. The implementation established Shopify Plus as the central commerce layer for product catalog publishing and online transactions, aligning the eCommerce platform with the company retail model.
Configuration focused on standard Shopify Plus commerce capabilities including storefront management, checkout configuration, catalog and SKU management, order management and payment processing. The deployment leveraged platform features for promotions and discounting, shipping and tax configuration, and administrative workflows for merchant operations on the Shopify Plus admin console.
Operational coverage centered on the Beardbrand website as the primary sales channel, with the platform supporting commerce operations, marketing execution, customer service order inquiries, and fulfillment orchestration. Shopify Plus APIs and webhook capabilities were used to enable integrations and event-driven workflows typical of modern eCommerce implementations, while the platform hosted the storefront and checkout experience.
Governance and operational ownership remained internal, with an eCommerce or digital commerce lead responsible for catalog governance, pricing and promotion controls, and incremental site updates. Rollout and ongoing management followed iterative configuration and optimization of Shopify Plus feature sets to support day to day retail commerce activities.
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2013 | 2013 |
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Beardbrand CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Beardbrand PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Beardbrand IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Beardbrand
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Beardbrand Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||