Beasley Media Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Beasley Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 811 Beasley Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beasley Media Group has purchased the following applications: SAP Business One for ERP Financial in 2008, GumGum for Artificial Intelligence Marketing in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beasley Media Group is running and its propensity to invest more and deepen its relationship with SAP , GumGum , Veritone or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beasley Media Group revenues, which have grown to $241.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beasley Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP Business One | ERP Financial | ERP Financial Management | n/a | 2008 | 2008 |
In 2008, Beasley Media Group implemented SAP Business One to manage core finance operations. The SAP Business One deployment focused on ERP Financial capabilities supporting accounts payable and expense reporting for the Controller and AP team, who processed over 100 invoices and expense reports on a weekly basis.
The implementation emphasized financial accounting modules including accounts payable, general ledger and expense management, configured to support transaction entry, approval routing and reconciliation workflows. Operational ownership remained with the Controller and AP team, with process orchestration centered on invoice processing and employee expense submission, and role based access controlling approvals and accounting postings. SAP Business One was used as the central ERP Financial system for finance functions, consolidating invoice and expense records for reporting and period close processes.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Beasley Media Group deployed GumGum on their website. The deployment uses GumGum as an Artificial Intelligence Marketing application to enable contextual advertising and content-aware placements within the corporate site. GumGum was configured to operate within web page inventory, applying image recognition and semantic targeting capabilities typical of the category to identify relevant ad contexts. The implementation centers on on-site audience signals and programmatic creative placement managed by digital ad operations.
Operational ownership sits with Beasley Media Group's digital marketing and programmatic advertising teams, covering site content pages and audience-facing properties across the company's web estate. Integrations focus on the website and ad-serving infrastructure and align GumGum with content management and ad delivery workflows rather than enterprise back office systems. Governance emphasized ad ops workflows and creative tagging, with a staged site-level rollout to control contextual targeting and inventory allocation. The full application name GumGum is embedded in the marketing stack as the Artificial Intelligence Marketing component supporting digital advertising and audience engagement functions.
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Cognitive Computing | AI-Powered Application |
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2017 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Beasley Media Group deployed Microsoft 365 to establish a unified Collaboration platform. The deployment covered corporate and radio station teams across the United States and was provisioned for the company workforce of approximately 811 employees.
Microsoft 365 was configured to support core Collaboration capabilities including enterprise email, SharePoint and OneDrive based document management, and Teams for real time communication and meetings. Beasley Media Group uses Microsoft 365 on their website and within internal content production workflows to centralize file sharing, editorial collaboration, and scheduling.
Operational governance emphasized centralized identity and access management, standard mailbox and site provisioning, and collaboration policy controls aligned with media production and compliance needs. The Microsoft 365 implementation was positioned to serve corporate communications, content operations, and studio teams as the primary Collaboration layer.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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