Moscow, 119019,
Russia
Beatrix Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Beatrix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Beatrix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beatrix has purchased the following applications: Webim for Chatbots and Conversational AI in 2014, WordPress for Web Content Management in 2020, CallTracking for Call Tracking and Recording in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beatrix is running and its propensity to invest more and deepen its relationship with Webim , Automattic , CallTracking.ru or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beatrix revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beatrix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Webim | Legacy | Webim | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Beatrix implemented Webim on its corporate website. The Webim deployment aligns with the Chatbots and Conversational AI category and is realized as an embedded website chat interface providing session-based messaging, automated responses, and agent handoff capabilities. The architecture uses a client-side chat widget that routes conversations to Webim’s operator console and supports persistent message history and visitor context for web-based engagement.
Functional modules in use include the customer-facing chat widget, conversational automation for initial triage, and an agent console for live support and lead qualification, addressing customer engagement and sales support workflows. The implementation covers Beatrix’s website contact points and is operated by customer service and sales teams, with configuration and workflow governance managed through Webim administrative settings.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallTracking.ru | Legacy | CallTracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, Beatrix implemented CallTracking on its corporate website. The CallTracking implementation is a web-embedded, SaaS-style deployment aligned with the Call Tracking and Recording category, instrumenting site traffic to capture inbound call events and session-level attribution for online marketing channels.
Functional capabilities deployed include dynamic number insertion, call recording, automated call attribution to campaign and channel touchpoints, and an analytics dashboard used by sales and marketing teams. Operational scope covers marketing and sales workflows at the corporate site, with governance focused on user access controls and recorded-call retention and review processes consistent with Call Tracking and Recording implementations.
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Tag Management | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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