Beauty Bay
Beauty Bay Technographics
Beauty Bay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beauty Bay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Beauty Bay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beauty Bay has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2016, Zendesk Chat for Chatbots and Conversational AI in 2020, Microsoft Teams for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beauty Bay is running and its propensity to invest more and deepen its relationship with Microsoft , PayPal , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beauty Bay revenues, which have grown to $174.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beauty Bay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beauty Bay Tech Stack and Enterprise Applications
Beauty Bay ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Beauty Bay implemented Microsoft Dynamics NAV as its ERP Financial application. The deployment supported order monitoring, fraud screening and refund processing, with customer support staff in the Salford office using Microsoft Dynamics NAV to monitor suspicious orders and execute refund transactions.
Microsoft Dynamics NAV was configured to surface suspicious order indicators for manual review and to record refund transactions in the financial ledger. The application ran alongside Zendesk for customer communications, with agents handling email and live chat in Zendesk while referencing Microsoft Dynamics NAV to validate orders and authorize refunds. Tracing and tracking of packages and communications with delivery companies were operationalized through customer service workflows that referenced NAV as the order and financial record.
Operational coverage focused on customer service, order management and finance functions, where Microsoft Dynamics NAV supported fraud checks, refund issuance and financial record keeping. Governance was operationally embedded in support workflows, with agents using Microsoft Dynamics NAV to flag and escalate suspicious orders and to document refund decisions within the ERP Financial system.
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Payment Processing | ERP |
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2017 | 2017 |
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Payment Processing | ERP |
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2018 | 2018 |
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Beauty Bay AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Beauty Bay implemented Zendesk Chat to provide web-based conversational support on its e-commerce site. The deployment uses the Zendesk Zopim chat widget on their website to deliver live agent sessions and proactive on-site messaging for shoppers. This implementation places Zendesk Chat squarely within the Chatbots and Conversational AI category and targets front-line customer service interactions for online retail customers.
Zendesk Chat was configured to support real-time messaging, canned responses, chat transcripts, agent presence and routing, and session monitoring, reflecting standard Chatbots and Conversational AI workflows. Operational coverage focused on Beauty Bay’s customer service organization supporting the United Kingdom e-commerce site, with governance adjustments to agent handling workflows and escalation processes into support queues to manage live chat volume and handoffs.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Beauty Bay Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Teams | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Beauty Bay deployed Microsoft Teams to support remote-working customer service operations. Between November 2020 and February 2021 the retailer operated a web-based customer service environment that combined Gnatta and Microsoft Teams, serving a team of 35 agents. The deployment emphasized multilingual support, including dedicated handling for French-speaking customers.
Microsoft Teams provided the Audio Video and Web Conferencing layer for real-time collaboration, using meetings, persistent chat, presence and screen sharing to coordinate case triage and agent-to-agent escalation. Teams was used alongside Gnatta, with Gnatta handling customer session routing while Microsoft Teams enabled synchronous voice and video interactions and internal coordination. Configuration focused on browser-friendly access and lightweight collaboration workflows suitable for a distributed, remote agent base.
The scope covered customer service operations and extended into logistics work where agents logged claims with couriers for lost and damaged parcels. Individual performance signals show daily top five productivity within the 35 person team and a role expansion into logistics based on high productivity. Beauty Bay Microsoft Teams Audio Video and Web Conferencing supported customer service and logistics functions.
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Collaboration | Collaboration |
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2018 | 2018 |
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Beauty Bay Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2018 | 2018 |
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Beauty Bay eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Beauty Bay CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Social Media Management | CRM |
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2017 | 2017 |
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Beauty Bay ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Beauty Bay PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Beauty Bay IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Beauty Bay
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Beauty Bay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Beauty Bay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Beauty Bay digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Beauty Bay Technographics
Beauty Bay is a Retail organization based in United Kingdom,
with around 250 employees and annual revenues of $174.0 million.
Beauty Bay operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Zendesk Chat and Microsoft Teams,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Beauty Bay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Zendesk.
Beauty Bay recently adopted applications including
Teads Platform in 2023, Zendesk Chat in 2020 and Microsoft Teams in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Beauty Bay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Beauty Bay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Beauty Bay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.