Beds and Bars Group
Overlord House, 1D Colet Gardens, Hammersmith,
London, W14 9DH,
United Kingdom
London, W14 9DH,
United Kingdom
44 20 8600-5210
Leisure and Hospitality
Beds and Bars Group Technographics
Beds and Bars Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beds and Bars Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Beds and Bars Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beds and Bars Group has purchased the following applications: Infor SunSystems for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Zendesk Service for Customer Support in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beds and Bars Group is running and its propensity to invest more and deepen its relationship with Infor , Google , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beds and Bars Group revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beds and Bars Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beds and Bars Group Tech Stack and Enterprise Applications
Beds and Bars Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2015 | 2016 |
In 2015 Beds and Bars Group deployed Infor SunSystems as its ERP Financial platform to centralize group accounting and consolidation across the corporate finance function. The deployment covered the Group head office and 21 operating sites in the UK and Europe, including companies in the UK, France, Barcelona, Berlin and the Netherlands, with primary focus on group consolidation, statutory reporting and audit readiness.
Infor SunSystems was configured to support consolidation workflows, joint venture accounting, foreign exchange conversion and intercompany balances and transactions, alongside month end close reporting and management packs. The implementation included extensive report building inside Infor SunSystems to automate month end management reports and board reporting, with quality assurance routines applied to relieve manual reconciliation and reporting steps.
Operational scope extended to quarterly bank covenant reporting and the first year audit conversion to FRS 102, where the finance team used Infor SunSystems outputs to liaise with external auditors, accountants and tax advisors through final sign off of the financial statements. The project team also managed annual budgeting for head office across 12 departments, embedding budget monitoring and monthly commentary preparation into the system driven reporting cadence.
Governance changes included new documented finance procedures and enhanced internal controls introduced during and after the SunSystems implementation, ongoing monitoring of those procedures to ensure HMRC compliance and reductions in the risk of future penalties. Day to day close and management reporting responsibilities were centralized through the Infor SunSystems reporting layer, with the finance function overseeing monthly management reporting and preparing summary materials for Board presentation.
The program also encompassed non-core system initiatives tied to the finance function, notably project management of a UK payroll system tender and coordination with internal working groups and external parties. These activities were executed alongside system configuration and reporting automation in Infor SunSystems to create a cohesive ERP Financial operating model for Beds and Bars Group.
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Beds and Bars Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Beds and Bars Group implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment serves the company's approximately 600 employees and is positioned to support both corporate functions and property operations with centralized communication and productivity tooling.
Google Workspace (Formerly Google G-Suite) was configured to use core Collaboration modules including Gmail for email hosting, Google Drive and Docs for document storage and collaborative editing, Google Calendar for scheduling, and Google Meet for video conferencing. Administrative components such as the Admin console, Google Groups for access control, and shared drives were applied to standardize collaboration workflows and content sharing across teams.
Operational governance emphasizes domain-level user provisioning and role-based group management, with typical Collaboration controls implemented such as centralized account administration, two-step verification for account security, and mobile device management for endpoint access. The configuration supports cross-functional collaboration workflows, version control on shared documents, and calendar coordination between corporate, property operations, and guest-facing teams.
The company website references active use of Google Workspace (Formerly Google G-Suite), indicating the suite is integrated into public-facing contact and administrative flows and aligns Beds and Bars Group's Collaboration posture with Google Workspace capabilities.
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Beds and Bars Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2019 | 2019 |
In 2019 Beds and Bars Group implemented Zendesk Service as its Customer Support platform. The deployment placed Zendesk Service on the company website to capture guest inquiries and create a centralized channel for customer communications.
Configuration focused on web-embedded support workflows typical of the Customer Support category, including a public-facing help widget, centralized ticketing, a self-service knowledge base, and automated routing and SLA-based queueing. The implementation leveraged macros, triggers, and workflow rules to standardize responses and escalate issues to appropriate service teams, aligning ticket lifecycle management with operational shift patterns.
Operational coverage targeted the company’s customer service and operations teams across the United Kingdom, with ticket creation originating from the website and routing into internal service queues for handling. Governance included defined support queues, role-based access to the Zendesk Service agent interface, and configuration of reporting dashboards to monitor ticket volumes and response adherence.
The narrative centers on system architecture that embeds Zendesk Service into the public website as the primary customer-facing support channel, centralizes case management for guest services, and imposes standard ticketing governance and routing processes to support ongoing operations.
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Customer Support | CRM |
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2020 | 2020 |
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Beds and Bars Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Beds and Bars Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Beds and Bars Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CFO | CXO | Finance | |
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Group Financial Controller | Director | Finance | |
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Financial Controller | Director | Finance | |
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Senior Sales & Marketing Executive | Director | Marketing | |
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Marketing Director | Director | Marketing | |
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Group Operations Director | Director | Finance | |
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General Manager | Manager | Finance | |
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Apps Being Evaluated by Beds and Bars Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Beds and Bars Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Beds and Bars Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Beds and Bars Group Technographics
Beds and Bars Group is a Leisure and Hospitality organization based in United Kingdom,
with around 600 employees and annual revenues of $30.0 million.
Beds and Bars Group operates a diverse technology stack with applications such as
Infor SunSystems, Google Workspace (Formerly Google G-Suite) and Zendesk Service,
covering areas like ERP Financial, Collaboration and Customer Support.
Beds and Bars Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Google and Zendesk.
Beds and Bars Group recently adopted applications including
Google Cloud Platform (GCP) in 2021, Zendesk Support Ticketing System in 2020 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Beds and Bars Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Beds and Bars Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Beds and Bars Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.