Benchmark Technology Group
1665 Bluegrass Lakes Parkway,
Alpharetta, 30004, GA,
United States
Alpharetta, 30004, GA,
United States
1 470-865-6000
Retail
Benchmark Technology Group Technographics
Benchmark Technology Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Benchmark Technology Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Benchmark Technology Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Benchmark Technology Group has purchased the following applications: Acumatica Cloud ERP for ERP Financial in 2018, Tidio Live Chat for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Benchmark Technology Group is running and its propensity to invest more and deepen its relationship with Acumatica , Tidio , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Benchmark Technology Group revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Benchmark Technology Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Benchmark Technology Group Tech Stack and Enterprise Applications
Benchmark Technology Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acumatica | Legacy | Acumatica Cloud ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Benchmark Technology Group implemented Acumatica Cloud ERP as its ERP Financial system. The implementation was executed with internal IT and marketing resources, where the company Marketing Technologist assisted with configuration, user training, and go live activities.
The deployment emphasized ERP Financial capabilities common to the category, including core financial management, order and inventory workflows, and accounts receivable and payable processing. The Marketing Technologist contributed to system configuration feedback and designed updated software GUI and navigation using Axure to improve end user navigation and content presentation.
Operationally the Acumatica Cloud ERP installation operated alongside existing eCommerce and customer-facing systems, with Benchmark continuing use of Shopify and Magento for B2B and B2B2C sites, leveraging CRM sales data for annual demographic analysis, and using WebEx to deliver remote training. The rollout included online ordering system conversion activities for more than 50 customers over a two month period, plus training and admin provisioning for internal users and customers.
Governance and process adjustments focused on cross-functional feedback loops between IT and marketing, formalized training delivered to employees and customers, and operational ownership for online ordering administration and content approval. Contract and proposal workflows continued to leverage DocuSign for signature capture while CRM and sales data streams were used to inform ongoing service improvements.
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Benchmark Technology Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tidio | Legacy | Tidio Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Benchmark Technology Group implemented Tidio Live Chat on their website. The deployment uses a browser-based chat widget to provide real-time customer engagement and automated messaging within the Chatbots and Conversational AI category. Tidio Live Chat functions as the customer-facing conversational layer instrumented across the public web storefront to capture visitor interactions, initiate automated responses, and surface context for live agents. The implementation aligns with core Chatbots and Conversational AI capabilities, including live operator chat, preconfigured bot responses, and visitor context capture.
Operational ownership is concentrated in customer service and sales functions, with the Tidio Live Chat administrative console used to configure response templates, routing rules, and agent availability. Configuration emphasizes site-level widget placement, message triggers, session handoff to human agents, and conversational workflow orchestration consistent with the category. Governance is implemented through console-based access controls and standardized message templates to ensure consistent engagement across the site. Benchmark Technology Group uses Tidio Live Chat as the primary conversational interface on its public website.
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Benchmark Technology Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Benchmark Technology Group deployed Microsoft 365 as its Collaboration platform. The company is using Microsoft 365 on their website and has provisioned the cloud-hosted Microsoft 365 tenant to support corporate collaboration and productivity across its retail organization.
The Microsoft 365 deployment centers on cloud productivity and collaboration capabilities typical of the Collaboration category, including hosted email and calendaring, real-time team chat and meetings, document collaboration and content management, cloud file synchronization, and Office productivity applications. Administration and user access are governed through the Microsoft 365 tenant controls and identity management features, enabling centralized user provisioning, permissioning, and content access policies without naming additional implementation partners or prior systems.
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Collaboration | Collaboration |
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2021 | 2021 |
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Benchmark Technology Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Benchmark Technology Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Benchmark Technology Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Operating Officer | CXO | Finance | |
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Vice President, Operations | VP | Operations | |
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Apps Being Evaluated by Benchmark Technology Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Benchmark Technology Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Benchmark Technology Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Benchmark Technology Group Technographics
Benchmark Technology Group is a Retail organization based in United States,
with around 110 employees and annual revenues of $10.0 million.
Benchmark Technology Group operates a diverse technology stack with applications such as
Acumatica Cloud ERP, Tidio Live Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Benchmark Technology Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Acumatica, Tidio and Microsoft.
Benchmark Technology Group recently adopted applications including
Microsoft 365 in 2021, CodeTwo Email Signatures in 2021 and Acumatica Cloud ERP in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Benchmark Technology Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Benchmark Technology Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Benchmark Technology Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.