Benefit Cosmetics UK
Marconi Building, New St,
Chelmsford, CM1 1PH,
United Kingdom
Chelmsford, CM1 1PH,
United Kingdom
44 12 4534-7138
Retail
Benefit Cosmetics UK Technographics
Benefit Cosmetics UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Benefit Cosmetics UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 398 Benefit Cosmetics UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Benefit Cosmetics UK has purchased the following applications: Bolt Payments for Payment Processing in 2021, BloomReach Exponea CDP for Customer Data Platform in 2022, ZAP Data Hub for Data Warehouse in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Benefit Cosmetics UK is running and its propensity to invest more and deepen its relationship with Bolt Financial , Klarna , BloomReach Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Benefit Cosmetics UK revenues, which have grown to $76.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Benefit Cosmetics UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Benefit Cosmetics UK Tech Stack and Enterprise Applications
Benefit Cosmetics UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bolt Financial | Legacy | Bolt Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Benefit Cosmetics UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BloomReach Inc. | Legacy | BloomReach Exponea CDP | Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, Benefit Cosmetics UK implemented BloomReach Exponea CDP, a Customer Data Platform, to centralize customer profile management and real-time orchestration across direct and partner channels. The deployment is focused on using BloomReach Exponea CDP to operationalize segmentation and scenario-based journeys, driving triggered email series and synchronized messaging across Benefitcosmetics.com and etailer CRM programs.
Configuration centered on core Customer Data Platform capabilities, including persistent unified profiles, segment building, scenario orchestration, and analytics-driven reporting. The implementation supports automation of trigger series and an email calendar aligned with boutique store communications, and it formalizes data touchpoint configuration and consent capture to align with GDPR guidelines.
Operational integration emphasizes coordination with etailer platforms, in-house ecommerce channels, the loyalty rollout team, and cross-functional digital and PR teams, with BloomReach Exponea CDP acting as the central orchestration layer for customer experience execution. Reporting infrastructure ownership and etailer reporting are explicit responsibilities, enabling circulation of insights and recommendations across CRM and ecommerce stakeholders.
Governance and process changes include a test-and-learn CRM strategy owned by the Head Office CRM function, line management of a small CRM team, and formalized workflows for sample pool management, review generation strategies, and CRM innovation prioritization. The CDP is used to build customer segments and scenarios that support loyalty segmentation strategies and ongoing optimization of data collection points in line with privacy requirements.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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Benefit Cosmetics UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ZAP | Legacy | ZAP Data Hub | Data Warehouse | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Benefit Cosmetics UK implemented ZAP Data Hub. ZAP Data Hub was provisioned as a centralized Data Warehouse to support consolidated reporting across the UK retail organization, and the implementation is referenced by the vendor as part of its Salesforce reporting solution.
The deployment focused on standard Data Warehouse capabilities, including data ingestion pipelines, transformation and modeling, a semantic layer for analytics, and a reporting layer to serve operational dashboards and sales reporting. ZAP Data Hub was configured to manage scheduled data refreshes and maintain a single curated dataset for downstream analytics consumers.
Integration with Salesforce was implemented to centralize CRM and opportunity data into the ZAP Data Hub, enabling Salesforce reporting to be produced from the warehouse. Operational coverage targeted commercial business functions including sales, e-commerce, marketing and finance across Benefit Cosmetics UK, consolidating CRM and retail transaction data for cross-functional analysis.
Governance and rollout used a phased approach with prioritized reporting use cases, role based access controls and standardized data definitions to ensure consistent metrics across teams. ZAP Data Hub served as the authoritative reporting layer for Salesforce derived metrics and retail KPIs, with configuration and governance aligned to the Data Warehouse deployment model.
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Benefit Cosmetics UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Benefit Cosmetics UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Benefit Cosmetics UK eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Benefit Cosmetics UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Benefit Cosmetics UK PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Benefit Cosmetics UK TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Benefit Cosmetics UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Benefit Cosmetics UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Benefit Cosmetics UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Benefit Cosmetics UK
| First Name | Last Name | Title | Function | Department | Phone | |
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Customer Care Coordinator | Manager | Customer Service | |
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Customer Relationship Management Coordinator | Manager | Customer Service | |
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Senior CRM and Insights Manager | Manager | IT | |
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CRM Manager | Manager | IT | |
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IT Co-Ordinator | Non Manager | IT | |
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Senior QA Lead | Manager | IT | |
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Operations Manager | Manager | Operations | |
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Apps Being Evaluated by Benefit Cosmetics UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Benefit Cosmetics UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Benefit Cosmetics UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Benefit Cosmetics UK Technographics
Benefit Cosmetics UK is a Retail organization based in United Kingdom,
with around 398 employees and annual revenues of $76.0 million.
Benefit Cosmetics UK operates a diverse technology stack with applications such as
Bolt Payments, BloomReach Exponea CDP and ZAP Data Hub,
covering areas like Payment Processing, Customer Data Platform and Data Warehouse.
Benefit Cosmetics UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bolt Financial, BloomReach Inc. and ZAP.
Benefit Cosmetics UK recently adopted applications including
Microsoft Entra ID (formerly Azure Active Directory) in 2023, BloomReach Exponea CDP in 2022 and Salesforce Sales Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Benefit Cosmetics UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Benefit Cosmetics UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Benefit Cosmetics UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.