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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of BloomReach Exponea CDP Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Benefit Cosmetics UK Retail 398 $76M United Kingdom BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2022 n/a
In 2022, Benefit Cosmetics UK implemented BloomReach Exponea CDP, a Customer Data Platform, to centralize customer profile management and real-time orchestration across direct and partner channels. The deployment is focused on using BloomReach Exponea CDP to operationalize segmentation and scenario-based journeys, driving triggered email series and synchronized messaging across Benefitcosmetics.com and etailer CRM programs. Configuration centered on core Customer Data Platform capabilities, including persistent unified profiles, segment building, scenario orchestration, and analytics-driven reporting. The implementation supports automation of trigger series and an email calendar aligned with boutique store communications, and it formalizes data touchpoint configuration and consent capture to align with GDPR guidelines. Operational integration emphasizes coordination with etailer platforms, in-house ecommerce channels, the loyalty rollout team, and cross-functional digital and PR teams, with BloomReach Exponea CDP acting as the central orchestration layer for customer experience execution. Reporting infrastructure ownership and etailer reporting are explicit responsibilities, enabling circulation of insights and recommendations across CRM and ecommerce stakeholders. Governance and process changes include a test-and-learn CRM strategy owned by the Head Office CRM function, line management of a small CRM team, and formalized workflows for sample pool management, review generation strategies, and CRM innovation prioritization. The CDP is used to build customer segments and scenarios that support loyalty segmentation strategies and ongoing optimization of data collection points in line with privacy requirements.
Elephant Retail 175 $28M Romania BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2017 n/a
In 2017, Elephant deployed BloomReach Exponea CDP on its ecommerce website in Romania, implementing the BloomReach Exponea CDP as a central Customer Data Platform for online customer data capture and orchestration. The deployment targeted the company website as the primary data source, consolidating behavioral event streams and first party identifiers into unified customer profiles for downstream use by commerce and marketing teams. Configuration focused on core Customer Data Platform capabilities, including event tracking and ingestion from the web storefront, profile stitching and identity resolution, rule based segmentation, and real time personalization and campaign orchestration. These functional modules were implemented to enable targeted audience construction, on site personalization workflows, and automated message triggers consistent with CDP operational patterns. Integration scope centered on web tracking integration with the Elefant.ro storefront to feed the BloomReach Exponea CDP, enabling ongoing profile enrichment and segmentation updates. Operational ownership was positioned with e commerce and marketing functions in Romania, with governance oriented around centralized profile management and segmentation rules to support consistent campaign execution and personalization across the website.
Eurowag Banking and Financial Services 2000 $316M Czech Republic BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2020 n/a
In 2020, Eurowag implemented BloomReach Exponea CDP. The deployment of BloomReach Exponea CDP targeted the company website as the primary data collection and activation point, and the work aligns with the Customer Data Platform category to centralize customer profile stitching and behavioral event capture for marketing and commerce use cases. The implementation emphasized Customer Data Platform capabilities such as real-time event ingestion, persistent unified customer profiles, segmentation and audience management, and on-site personalization orchestration. Configuration work focused on web event tracking, identity resolution across sessions, and building segmentation workflows and automation rules so marketing and customer engagement teams could operationalize audiences and personalized content directly from the CDP. Operational scope was limited to Eurowag’s website and related digital channels, supporting digital marketing and customer engagement functions. Governance and process changes centered on centralizing audience definition and personalization execution inside BloomReach Exponea CDP, with formalized data collection policies and segmentation workflow ownership to support consistent activation on the website.
Hotel des Quatre Dauphins Leisure and Hospitality 30 $2M France BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2017 n/a
In 2017 Hotel des Quatre Dauphins implemented BloomReach Exponea CDP on their website, deploying the BloomReach Exponea CDP as a central data layer for guest interactions. The implementation targets Customer Data Platform capabilities to capture web events and unify session-level behavior into persistent visitor profiles for a 30-employee leisure and hospitality operator in France. The deployment configures profile unification, event collection, segmentation, and real-time personalization workflows that are typical for a Customer Data Platform. BloomReach Exponea CDP is used to define behavioral segments and trigger on-site personalization and targeted campaign preparation, with automation rules and campaign templates provisioned inside the application. Integration scope is focused on the hotel website where event tagging and form capture feed the CDP, enabling centralized customer attributes and activity timelines. Operational coverage for the implementation centers on guest marketing and reservation-facing functions, where marketing users and reservation staff access profile and segment information to guide direct communications and on-site messaging. Governance for the implementation emphasizes in-platform segmentation rules and template management operated by internal staff, aligning data capture on the website to the CDP schema and campaign workflows. Documentation and configuration are maintained to keep profile attributes and event taxonomies consistent for ongoing personalization and audience activation.
Loopia Professional Services 300 $50M Sweden BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2021 n/a
In 2021, Loopia implemented BloomReach Exponea CDP, deploying a Customer Data Platform on its corporate website to centralize behavioral event capture and unify visitor identities. The implementation centers on BloomReach Exponea CDP as the application chosen to collect web events, build persistent customer profiles, and make behavioral data available for downstream segmentation and activation. Configuration focused on front-end event tracking and profile stitching, using the BloomReach Exponea CDP data model to support real-time segmentation, audience exports, and on-site personalization capabilities. The deployment leverages standard Customer Data Platform functional modules such as event ingestion, identity resolution, profile unification, segmentation engines, and campaign orchestration to enable targeted messaging and onsite experience rules. Operational scope is centered on the Loopia website with primary use by marketing and e-commerce teams, extending to customer success for profile enrichment and lifecycle orchestration. Governance efforts emphasized data model standardization, consent and privacy alignment for web capture, and role-based access to profiles and segmentation tools, with a phased rollout approach beginning with core behavioral tracking and iterative expansion of personalization and campaign workflows.
Retail 8500 $878M United Kingdom BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2022 n/a
Automotive 34215 $1.1B Czech Republic BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2017 n/a
Professional Services 1000 $309M United Kingdom BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2020 n/a
Professional Services 10 $1M Hungary BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2021 n/a
Communications 300 $20M Slovakia BloomReach Inc. BloomReach Exponea CDP Customer Data Platform 2017 n/a
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FAQ - APPS RUN THE WORLD BloomReach Exponea CDP Coverage

BloomReach Exponea CDP is a Customer Data Platform solution from BloomReach Inc..

Companies worldwide use BloomReach Exponea CDP, from small firms to large enterprises across 21+ industries.

Organizations such as Skoda Auto, River Island, Eurowag, W.A.G payment solutions UK and Benefit Cosmetics UK are recorded users of BloomReach Exponea CDP for Customer Data Platform.

Companies using BloomReach Exponea CDP are most concentrated in Automotive, Retail and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using BloomReach Exponea CDP are most concentrated in Czech Republic and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of BloomReach Exponea CDP across Americas, EMEA, and APAC.

Companies using BloomReach Exponea CDP range from small businesses with 0-100 employees - 20%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 10%.

Customers of BloomReach Exponea CDP include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified BloomReach Exponea CDP customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.