List of BloomReach Exponea CDP Customers
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Since 2010, our global team of researchers has been studying BloomReach Exponea CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased BloomReach Exponea CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using BloomReach Exponea CDP for Customer Data Platform include: Skoda Auto, a Czech Republic based Automotive organisation with 34215 employees and revenues of $1.11 billion, River Island, a United Kingdom based Retail organisation with 8500 employees and revenues of $878.0 million, Eurowag, a Czech Republic based Banking and Financial Services organisation with 2000 employees and revenues of $316.0 million, W.A.G payment solutions UK, a United Kingdom based Professional Services organisation with 1000 employees and revenues of $309.0 million, Benefit Cosmetics UK, a United Kingdom based Retail organisation with 398 employees and revenues of $76.0 million and many others.
Contact us if you need a completed and verified list of companies using BloomReach Exponea CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The BloomReach Exponea CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Benefit Cosmetics UK | Retail | 398 | $76M | United Kingdom | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2022 | n/a |
In 2022, Benefit Cosmetics UK implemented BloomReach Exponea CDP, a Customer Data Platform, to centralize customer profile management and real-time orchestration across direct and partner channels. The deployment is focused on using BloomReach Exponea CDP to operationalize segmentation and scenario-based journeys, driving triggered email series and synchronized messaging across Benefitcosmetics.com and etailer CRM programs.
Configuration centered on core Customer Data Platform capabilities, including persistent unified profiles, segment building, scenario orchestration, and analytics-driven reporting. The implementation supports automation of trigger series and an email calendar aligned with boutique store communications, and it formalizes data touchpoint configuration and consent capture to align with GDPR guidelines.
Operational integration emphasizes coordination with etailer platforms, in-house ecommerce channels, the loyalty rollout team, and cross-functional digital and PR teams, with BloomReach Exponea CDP acting as the central orchestration layer for customer experience execution. Reporting infrastructure ownership and etailer reporting are explicit responsibilities, enabling circulation of insights and recommendations across CRM and ecommerce stakeholders.
Governance and process changes include a test-and-learn CRM strategy owned by the Head Office CRM function, line management of a small CRM team, and formalized workflows for sample pool management, review generation strategies, and CRM innovation prioritization. The CDP is used to build customer segments and scenarios that support loyalty segmentation strategies and ongoing optimization of data collection points in line with privacy requirements.
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Elephant | Retail | 175 | $28M | Romania | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2017 | n/a |
In 2017, Elephant deployed BloomReach Exponea CDP on its ecommerce website in Romania, implementing the BloomReach Exponea CDP as a central Customer Data Platform for online customer data capture and orchestration. The deployment targeted the company website as the primary data source, consolidating behavioral event streams and first party identifiers into unified customer profiles for downstream use by commerce and marketing teams.
Configuration focused on core Customer Data Platform capabilities, including event tracking and ingestion from the web storefront, profile stitching and identity resolution, rule based segmentation, and real time personalization and campaign orchestration. These functional modules were implemented to enable targeted audience construction, on site personalization workflows, and automated message triggers consistent with CDP operational patterns.
Integration scope centered on web tracking integration with the Elefant.ro storefront to feed the BloomReach Exponea CDP, enabling ongoing profile enrichment and segmentation updates. Operational ownership was positioned with e commerce and marketing functions in Romania, with governance oriented around centralized profile management and segmentation rules to support consistent campaign execution and personalization across the website.
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Eurowag | Banking and Financial Services | 2000 | $316M | Czech Republic | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2020 | n/a |
In 2020, Eurowag implemented BloomReach Exponea CDP. The deployment of BloomReach Exponea CDP targeted the company website as the primary data collection and activation point, and the work aligns with the Customer Data Platform category to centralize customer profile stitching and behavioral event capture for marketing and commerce use cases.
The implementation emphasized Customer Data Platform capabilities such as real-time event ingestion, persistent unified customer profiles, segmentation and audience management, and on-site personalization orchestration. Configuration work focused on web event tracking, identity resolution across sessions, and building segmentation workflows and automation rules so marketing and customer engagement teams could operationalize audiences and personalized content directly from the CDP.
Operational scope was limited to Eurowag’s website and related digital channels, supporting digital marketing and customer engagement functions. Governance and process changes centered on centralizing audience definition and personalization execution inside BloomReach Exponea CDP, with formalized data collection policies and segmentation workflow ownership to support consistent activation on the website.
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Hotel des Quatre Dauphins | Leisure and Hospitality | 30 | $2M | France | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2017 | n/a |
In 2017 Hotel des Quatre Dauphins implemented BloomReach Exponea CDP on their website, deploying the BloomReach Exponea CDP as a central data layer for guest interactions. The implementation targets Customer Data Platform capabilities to capture web events and unify session-level behavior into persistent visitor profiles for a 30-employee leisure and hospitality operator in France.
The deployment configures profile unification, event collection, segmentation, and real-time personalization workflows that are typical for a Customer Data Platform. BloomReach Exponea CDP is used to define behavioral segments and trigger on-site personalization and targeted campaign preparation, with automation rules and campaign templates provisioned inside the application.
Integration scope is focused on the hotel website where event tagging and form capture feed the CDP, enabling centralized customer attributes and activity timelines. Operational coverage for the implementation centers on guest marketing and reservation-facing functions, where marketing users and reservation staff access profile and segment information to guide direct communications and on-site messaging.
Governance for the implementation emphasizes in-platform segmentation rules and template management operated by internal staff, aligning data capture on the website to the CDP schema and campaign workflows. Documentation and configuration are maintained to keep profile attributes and event taxonomies consistent for ongoing personalization and audience activation.
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Loopia | Professional Services | 300 | $50M | Sweden | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2021 | n/a |
In 2021, Loopia implemented BloomReach Exponea CDP, deploying a Customer Data Platform on its corporate website to centralize behavioral event capture and unify visitor identities. The implementation centers on BloomReach Exponea CDP as the application chosen to collect web events, build persistent customer profiles, and make behavioral data available for downstream segmentation and activation.
Configuration focused on front-end event tracking and profile stitching, using the BloomReach Exponea CDP data model to support real-time segmentation, audience exports, and on-site personalization capabilities. The deployment leverages standard Customer Data Platform functional modules such as event ingestion, identity resolution, profile unification, segmentation engines, and campaign orchestration to enable targeted messaging and onsite experience rules.
Operational scope is centered on the Loopia website with primary use by marketing and e-commerce teams, extending to customer success for profile enrichment and lifecycle orchestration. Governance efforts emphasized data model standardization, consent and privacy alignment for web capture, and role-based access to profiles and segmentation tools, with a phased rollout approach beginning with core behavioral tracking and iterative expansion of personalization and campaign workflows.
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Retail | 8500 | $878M | United Kingdom | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2022 | n/a |
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Automotive | 34215 | $1.1B | Czech Republic | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2017 | n/a |
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Professional Services | 1000 | $309M | United Kingdom | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2020 | n/a |
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Professional Services | 10 | $1M | Hungary | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2021 | n/a |
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Communications | 300 | $20M | Slovakia | BloomReach Inc. | BloomReach Exponea CDP | Customer Data Platform | 2017 | n/a |
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