Benzinga
One Campus Martius Suite 200,
Detroit, 48226, MI,
United States
Detroit, 48226, MI,
United States
1 877-440-9464
Media
Benzinga Technographics
Benzinga Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Benzinga and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Benzinga employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Benzinga has purchased the following applications: Apple Pay for Payment Processing in 2020, GumGum for Artificial Intelligence Marketing in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Benzinga is running and its propensity to invest more and deepen its relationship with Apple , Google , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Benzinga revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Benzinga intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Benzinga Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 Benzinga implemented Apple Pay on its website, deploying Apple Pay as a Payment Processing option within the site checkout to enable browser and mobile wallet payments for its United States properties. The implementation integrates Apple Pay into Benzinga's customer-facing checkout, positioning Apple Pay as a primary payment method for online transactions and reducing direct card handling through tokenized flows.
The deployment leveraged Apple Pay on the Web patterns, incorporating client-side Apple Pay payment sheets, merchant validation, and tokenization of payment credentials to move card data into secure tokens. Integration work focused on embedding Apple Pay into the front-end checkout flow and server-side merchant validation and token handling tied to Benzinga's existing payment gateway and order processing systems, plus ongoing merchant certificate management and Apple Pay configuration to sustain secure web payments.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Benzinga implemented GumGum on its website to introduce contextual and visual advertising capabilities as part of its Artificial Intelligence Marketing approach. The deployment of GumGum was executed at the page level to surface content-aware advertising inventory and image recognition signals within Benzinga editorial pages, enabling contextual targeting, visual intelligence, and event-level analytics consistent with Artificial Intelligence Marketing functionality.
Operational responsibility centered on advertising operations, sales, and marketing teams who managed contextual taxonomies and creative yield rules across Benzinga's U.S. site. Governance focused on configuring on-page tag behavior, aligning contextual signals with existing ad operations and analytics workflows, and instrumenting content-level targeting for programmatic and direct-sold inventory, positioning GumGum as the front-line Artificial Intelligence Marketing layer for Benzinga's website ecosystem.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Benzinga implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment provides foundational collaboration and productivity services across Benzinga's United States operations and supports the company's editorial, marketing and commercial teams.
Google Workspace (Formerly Google G-Suite) was configured to deliver core modules including Gmail for corporate email, Google Drive for cloud storage, Google Docs and Sheets for collaborative authoring, Google Calendar for scheduling, and Google Meet for real-time meetings. Administrative capabilities were provisioned via the Google Workspace admin console, enabling domain management, user provisioning, group-based access controls and policy enforcement consistent with a centralized SaaS collaboration architecture.
The implementation is referenced on Benzinga's website and functions as the primary collaboration layer connecting content production, editorial workflows and commercial operations. Governance practices center on centralized administration and role-based access controls to manage user lifecycles and sharing permissions, supporting cross-team document collaboration and scheduled communications.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Benzinga
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Benzinga Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Benzinga Technographics
Benzinga is a Media organization based in United States,
with around 250 employees and annual revenues of $20.0 million.
Benzinga operates a diverse technology stack with applications such as
Apple Pay, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Artificial Intelligence Marketing and Collaboration.
Benzinga has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, GumGum and Google.
Benzinga recently adopted applications including
Admiral VRM Platform in 2022, Amazon S3 in 2022 and Google Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Benzinga’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Benzinga’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Benzinga technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.