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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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Betabrand Corporation
Location
780 Valencia St,
San Francisco, 94110-1735, CA,
United States
Website
https://www.betabrand.com/
Phone
1 415-692-7433
Artw industry
Retail
Employee
Revenue

Betabrand Corporation Technographics

Betabrand Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Betabrand Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12 Betabrand Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Betabrand Corporation has purchased the following applications: Stripe Payments for Payment Processing in 2017, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2022, Pega Process Mining (Formerly EverFlow) for Process Mining in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Betabrand Corporation is running and its propensity to invest more and deepen its relationship with Stripe , Bolt Financial , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Betabrand Corporation revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betabrand Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Betabrand Corporation Tech Stack and Enterprise Applications

Betabrand Corporation ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Stripe Legacy Stripe Payments Payment Processing ERP n/a 2017 2017
Payment Processing ERP 2020 2020
Payment Processing ERP 2020 2020
Payment Processing ERP 2022 2022
Payment Processing ERP 2022 2022
Payment Processing ERP 2022 2022
Betabrand Corporation AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy Freshdesk Messaging (Formerly Freshchat) Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
Betabrand Corporation Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Pegasystems Legacy Pega Process Mining (Formerly EverFlow) Process Mining Analytics and BI n/a 2022 2022
In 2022, Betabrand Corporation implemented Pega Process Mining (Formerly EverFlow) on its public website to capture customer interaction flows and instrument online purchase journeys. The deployment is categorized under Process Mining and focuses on event collection from website activity to construct process models for operational visibility. The implementation of Pega Process Mining (Formerly EverFlow) emphasizes process discovery, visual process mapping, event ingestion and sessionization, and conformance analysis. Configuration work centered on web event tagging, timestamp normalization, and rule-based event enrichment to support visualization and root cause analysis across site-driven processes. Operational coverage is concentrated on the ecommerce website, capturing checkout flows, cart interactions, and post-click navigation sequences, with event feeds mapped into process models for journey analytics. Integrations are limited to website event streams and analytics event feeds, enabling process reconstruction from user sessions without introducing external named systems. Governance and rollout were executed by a small cross functional team appropriate for Betabrand Corporation size, establishing instrumentation standards, event taxonomy, and data retention rules to maintain analytic consistency. Implementation prioritized lightweight configuration and iterative tuning of process models to align Process Mining outputs with ongoing site optimization efforts.
Betabrand Corporation Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2012 2012
Collaboration Collaboration 2022 2022
Betabrand Corporation Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application, Web and Enterprise Search Content Management 2016 2016
Betabrand Corporation eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2015 2015
eCommerce eCommerce 2022 2022
Personalization and Product Recommendations eCommerce 2022 2022
Product Review Management eCommerce 2022 2022
Shipping Management eCommerce 2022 2022
Betabrand Corporation CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM, Sales Engagement CRM 2023 2023
Customer Support CRM 2014 2014
Customer Support CRM 2024 2024
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2022 2022
Digital Advertising Platform CRM 2012 2012
Marketing Analytics CRM 2012 2012
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2015 2015
Marketing Automation CRM 2019 2019
Marketing Automation CRM 2020 2020
Tag Management CRM 2012 2012
Betabrand Corporation ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2013 2013
Betabrand Corporation PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2015 2015
Transactional Email PaaS 2019 2019
Transactional Email PaaS 2020 2020
Betabrand Corporation IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2018 2018

IT Decision Makers and Key Stakeholders at Betabrand Corporation

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Betabrand Corporation Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Betabrand Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Betabrand Corporation digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Betabrand Corporation Technographics
Betabrand Corporation is a Retail organization based in United States, with around 12 employees and annual revenues of $2.0 million.
Betabrand Corporation operates a diverse technology stack with applications such as Stripe Payments, Freshdesk Messaging (Formerly Freshchat) and Pega Process Mining (Formerly EverFlow), covering areas like Payment Processing, Chatbots and Conversational AI and Process Mining.
Betabrand Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Stripe, Freshworks and Pegasystems.
Betabrand Corporation recently adopted applications including FreshDesk Customer Support in 2024, Freshsales (formerly Freshworks CRM) in 2023 and Amazon EC2 in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Betabrand Corporation’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Betabrand Corporation’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Betabrand Corporation technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.