Arlington, 22203, VA,
United States
Better Business Bureau Technographics
Better Business Bureau Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Better Business Bureau and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Better Business Bureau employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Better Business Bureau has purchased the following applications: Gallup Q12 for Employee Engagement in 2020, Microsoft Excel for Enterprise Content Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Better Business Bureau is running and its propensity to invest more and deepen its relationship with Gallup , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Better Business Bureau revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Better Business Bureau intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Better Business Bureau Tech Stack and Enterprise Applications
Better Business Bureau HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gallup | Legacy | Gallup Q12 | Employee Engagement | HCM | n/a | 2020 | 2020 |
In 2020, Better Business Bureau of Middle TN & Southern KY implemented Gallup Q12 as an Employee Engagement solution. The deployment ran from January 2020 through November 2021 and was led by the Senior Vice President of Culture & Development who moved from an executive coaching role into operational leadership to drive culture change and revenue growth initiatives.
The implementation centered on Gallup Q12 assessment delivery, centralized survey administration, recurring measurement cadence, item level and composite analytics, and structured action planning workshops. Coaching and leader development were embedded as core capabilities to translate Q12 diagnostic results into team level performance and conflict resolution interventions.
Rollout covered HR, culture and development functions and specifically targeted three revenue producing departments that were restructured as part of the program. Operational coverage was organization wide across the Middle Tennessee and Southern Kentucky region and included leader cohorts and department level action plans.
Governance combined periodic leadership reviews of Gallup Q12 dashboards with facilitated conversations, training and hiring processes aligned to engagement objectives. The Senior Vice President coached business partners at all levels, instituted structured performance conversations, and led diversity focused trainings to change hiring and retention practices.
Outcomes captured by the Gallup Q12 program included an 11 percent increase in employee engagement scores in the first year, net revenue increases in Q1 and Q2 2021 averaging 53 percent following the departmental restructure, organization wide retention rates rising to 86 percent, and a 20 percent increase in staff diversity. Coaching and action planning supported improved performance and conflict resolution across the organization.
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Better Business Bureau Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Excel | Enterprise Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, Better Business Bureau began using Microsoft Excel for Enterprise Content Management to support content collaboration and basic content lifecycle tracking. The implementation relied on standardized spreadsheet templates and shared workbook workflows to capture content inventories, editorial calendars and approval logs, with centralized file storage and access control applied to manage document access and simple versioning.
Functional configuration emphasized template-driven content registers, collaborative editing patterns, and macro-enabled status fields to track content stage and ownership, leveraging Microsoft Excel as the primary authoring and collaboration surface. Governance focused on naming conventions, access policies and manual check-in conventions to reduce concurrency conflicts, positioning Microsoft Excel within Better Business Bureau Enterprise Content Management processes for content-producing teams.
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IT Decision Makers and Key Stakeholders at Better Business Bureau
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior Director of Operations | Director | Operations | |
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Chief People & Culture Officer | CXO | HR | |
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Chief of Staff | CXO | Finance | |
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Customer Engagement Team Leader | Manager | Customer Service | |
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Apps Being Evaluated by Better Business Bureau Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-05-21 | Better Business Bureau | Evaluated | RELEX Solutions | RELEX Space Planning | Retail Management | ERP Services and Operations |