Betterbee
Betterbee Technographics
Betterbee Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Betterbee and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 Betterbee employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Betterbee has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, USPS Click-N-Ship for Shipping Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Betterbee is running and its propensity to invest more and deepen its relationship with Oracle , Odoo , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Betterbee revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betterbee intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Betterbee Tech Stack and Enterprise Applications
Betterbee ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Betterbee implemented Oracle NetSuite ERP to centralize demand forecasting and purchasing workflows. Betterbee deployed Oracle NetSuite ERP as its ERP Financial application to drive demand planning, purchase order generation, and procurement accounting across the business.
The implementation configured demand forecasting workflows that combine historical sales performance, market analysis inputs, and seasonality adjustments to produce replenishment signals. Oracle NetSuite ERP was used to automate creation of purchase orders from those forecasts, and the configuration emphasized demand planning, inventory replenishment logic, vendor master management, and PO lifecycle controls.
Operational coverage included procurement, inventory operations, and finance teams, with automated PO creation targeting more than 100 domestic and international vendors. The system design supported multi-vendor PO orchestration, supplier-specific lead time handling, and centralized purchase order records inside Oracle NetSuite ERP.
Governance and process changes focused on embedding forecast-driven PO generation into existing procurement approval workflows, introducing supplier-centric PO routing and standardized vendor data for purchase order consistency. Betterbee Oracle NetSuite ERP ERP Financial is described here in the context of procurement and finance functions, with demand forecasting feeding automated PO issuance to meet customer demand.
|
 |
|
|
ERP Financial | ERP |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Betterbee Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Betterbee deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment established a cloud-first, browser-accessible productivity stack that serves Betterbee’s 45 employees and centralizes email, calendaring, document collaboration and file storage under Google Workspace (Formerly Google G-Suite). This implementation aligns the company with Collaboration category operational patterns, using Google’s SaaS architecture and administrative console for tenant-level controls.
Operational configuration concentrated on organization-wide user provisioning and role-based access through the Google Workspace admin console, with standard Collaboration capabilities such as Gmail, Calendar, Google Drive and collaborative editing used to support corporate communications, operations and marketing functions. The Betterbee website contains references to Google Workspace assets, indicating public-facing integration points or hosted content links tied to the Google Workspace environment. Governance was implemented through domain administration and admin console policy settings to manage accounts and data access across the company.
|
Betterbee eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| USPS | Legacy | USPS Click-N-Ship | Shipping Management | eCommerce | n/a | 2015 | 2015 |
In 2015, Betterbee implemented USPS Click-N-Ship as its Shipping Management solution directly on its website. The United States retailer with about 45 employees embedded USPS Click-N-Ship to support e-commerce order fulfillment, enabling staff to generate postage and shipping labels and initiate carrier tracking from web-driven order workflows.
Deployment uses the USPS Click-N-Ship web interface accessed from the Betterbee storefront and fulfillment workstations, delivering core Shipping Management capabilities such as label generation, postage purchase, and tracking coordination consistent with the application category. Operational scope is centered on e-commerce and fulfillment teams, where USPS Click-N-Ship is used to standardize packing and postage workflows and centralize carrier transactions into a single USPS-managed application during checkout and order processing.
|
Betterbee CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
Betterbee PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
Betterbee IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Betterbee
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
General Partner | Manager | Finance | |
|
|
|
Owner | CXO | Finance | |
|
|
|
Mechanical Engineer | Manager | Finance | |
|
Apps Being Evaluated by Betterbee Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Betterbee IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Betterbee digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Betterbee Technographics
Betterbee is a Retail organization based in United States,
with around 45 employees and annual revenues of $6.0 million.
Betterbee operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and USPS Click-N-Ship,
covering areas like ERP Financial, Collaboration and Shipping Management.
Betterbee has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and USPS.
Betterbee recently adopted applications including
Odoo Open Source ERP in 2021, PayPal Enterprise in 2020 and Amazon SES in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Betterbee’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Betterbee’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Betterbee technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.