Boulder, 80302, CO,
United States
Bhakti Chai Technographics
Bhakti Chai Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bhakti Chai and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Bhakti Chai employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bhakti Chai has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2015, Clever eCommerce for eCommerce in 2020, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bhakti Chai is running and its propensity to invest more and deepen its relationship with Intuit , PayPal , Bold Innovation Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bhakti Chai revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bhakti Chai intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bhakti Chai Tech Stack and Enterprise Applications
Bhakti Chai ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Bhakti Chai implemented Intuit Quickbooks Enterprise as its ERP Financial system to centralize accounting and inventory accounting for the 40 person consumer packaged goods company. The implementation focused on core finance workflows, providing a single ledger for accounts payable entry and payment execution, customer invoicing, and period close inventory adjustments.
Operational use concentrated in the finance function where staff entered all accounts payable into Intuit Quickbooks Enterprise and executed vendor payments via checks and credit cards. The team processed and reconciled online orders in Intuit Quickbooks Enterprise and maintained a weekly invoicing cadence for customers. Inventory accounting was managed within Intuit Quickbooks Enterprise with spoilage cost calculated and reconciled to the inventory general ledger through period close journal entries, formalizing the month end close workflow across finance and operations.
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Payment Processing | ERP |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP |
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2020 | 2020 |
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Bhakti Chai eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CleverPPC | Legacy | Clever eCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Bhakti Chai implemented Clever eCommerce on its public website to centralize online sales and customer ordering. Bhakti Chai deployed Clever eCommerce as the primary eCommerce application to support product presentation, online checkout, and customer account management for its direct to consumer channel.
The implementation uses Clever eCommerce as the storefront and order capture layer integrated into Bhakti Chai's existing website, providing standard eCommerce functional modules such as product catalog management, shopping cart and checkout flows, promotions and pricing controls, payment processing interfaces, customer accounts, and basic order management. Operational ownership sits with commercial and fulfillment teams at Bhakti Chai, with the platform serving merchandising, marketing, and operations workflows for online orders and catalog updates. Governance focused on catalog publishing and order handling processes rather than enterprise integrations, reflecting the companys small commercial footprint and single website deployment.
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Bhakti Chai CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Bhakti Chai implemented Hotjar on its consumer-facing website to capture behavioral analytics and qualitative feedback. Hotjar was deployed as a Customer Experience tool across drinkbhakti.com, instrumenting session recordings and heatmaps to observe on-page engagement. The implementation used the Hotjar tracking snippet embedded directly in site pages to collect click maps, scroll maps, session replays, and feedback widgets. This configuration positioned Bhakti Chai Hotjar Customer Experience to support web analytics and user research workflows for a 40-person consumer packaged goods company.
Configuration emphasized standard Hotjar modules such as heatmaps, session replay, conversion funnels, and feedback polls, enabling marketing and ecommerce teams to surface friction points and collect user input. Operational ownership rested with marketing and digital commerce, with recordings and feedback reviewed as part of product and customer support workflows. Deployment remained limited to the web channel without listed backend integrations, keeping the implementation lightweight and focused on front-end instrumentation. Documentation and periodic governance reviews were established to manage data capture settings and privacy controls consistent with Customer Experience instrumentation.
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Marketing Automation | CRM |
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2019 | 2019 |
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Bhakti Chai IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bhakti Chai
Apps Being Evaluated by Bhakti Chai Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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