Bic
14 rue Jeanne d'Asnieres Cedex,
Clichy, 92611,
France
Clichy, 92611,
France
33 1 45 19 52 00
Consumer Packaged Goods
Bic Technographics
Bic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10471 Bic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bic has purchased the following applications: Kofax ReadSoft Online for AP Automation in 2010, SAP Concur Travel for Travel Management in 2017, Adobe Commerce (ex Magento) for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bic is running and its propensity to invest more and deepen its relationship with Tungsten Automation , SAP , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bic revenues, which have grown to $2.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bic Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Kofax ReadSoft Online | AP Automation | ERP Financial Management | n/a | 2010 | 2010 |
In 2010 Bic deployed Kofax ReadSoft Online as an AP Automation solution at its Bic Europe subsidiary in Clichy, operating with vendor Tungsten Automation. The implementation targeted accounts payable and supplier accounting workflows and was positioned to instrument invoice intake and validation across French and English supplier communications.
Kofax ReadSoft Online was configured to scan and capture supplier invoices, apply verification and data extraction routines, and optimize invoice processing to meet payment deadlines. Functional capabilities implemented included automated invoice capture, verification of invoice data, and mechanisms to flag and route exceptions for manual review, aligned with accounts payable control points such as justification of provisioned expenses, temporary accounts, and both stocked and non-stocked purchase invoices.
The deployment integrated with ERP JD Edwards for posting and reconciliation of supplier invoices and accounts payable transactions, enabling a handoff from ReadSoft invoice data to the ERP ledger. Operational coverage centered on the subsidiary supplier accountant function, accounts payable teams, and ReadSoft end users who required bilingual supplier engagement and invoice dispute communication.
Governance and process control measures emphasized supplier reference data management and the control of invoicing reliability, with dedicated user assistance and internal support for ReadSoft users to maintain data quality and operational consistency. Workflow responsibilities included supplier communication, verification of supplier invoicing data, and ongoing management of the supplier reference database to support AP Automation controls.
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Travel | Travel Management | ERP Services and Operations | Arago Consulting | 2017 | 2017 |
In 2017 Bic implemented SAP Concur Travel to centralize Travel & Expense under the Travel Management category, initiating a multi-wave deployment across its multinational operations. The deployment targeted Travel & Expense consolidation and standardization while addressing known workforce impacts tied to expense report complexity and delays.
The program responded to two major challenges, the direct impact of expense reports on employee performance and motivation, and a high level of process heterogeneity that included extensive use of Excel, an aging Nautilus solution in France, and different SAP configurations in the USA and Brazil. These capability and process gaps drove a requirement for a configurable, policy-driven Travel Management platform that could automate expense reporting, enforce approval workflows, and unify travel booking and policy controls.
Bic and implementation partner Arago Consulting adopted a Core Model approach, creating a basic SAP Concur Travel configuration that was adaptable to local specificities and deployed in successive waves. Functional scope focused on Travel & Expense modules including automated expense report processing, travel itinerary and booking consolidation, configurable approval chains, and centralized policy enforcement, with the Core Model designed to accommodate integration points and configuration variations in local SAP landscapes and the existing Nautilus instance.
Deployment governance relied on a structured project team that brought together all functions, with strong governance both at headquarters and within local entities to manage wave sequencing, configuration variances, and change control. The rollout emphasized iterative configuration, local adaptation under central controls, and cross-functional ownership of travel and expense workflows.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Bic implemented Adobe Commerce (ex Magento) as its eCommerce platform for the corporate website. The Adobe Commerce (ex Magento) deployment serves Bic's consumer packaged goods online storefront and centralizes product catalog and storefront presentation capabilities. The implementation aligns with the eCommerce category and supports product listing, merchandising, and digital commerce workflows.
The deployment focuses on standard Adobe Commerce capabilities including catalog management, storefront content management, checkout and order management, promotions and merchandising, and storefront catalog search and navigation. Operational ownership rests with Bic's digital commerce and marketing teams, with platform configuration used to control product catalogs, promotions, and checkout flows across the corporate site. Governance emphasizes centralized platform administration, role based access for merchandising and order operations, and iterative content and promotion updates on the website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bic
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Bic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bic Technographics
Bic is a Consumer Packaged Goods organization based in France,
with around 10471 employees and annual revenues of $2.20 billion.
Bic operates a diverse technology stack with applications such as
Kofax ReadSoft Online, SAP Concur Travel and Adobe Commerce (ex Magento),
covering areas like AP Automation, Travel Management and eCommerce.
Bic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tungsten Automation, SAP and Adobe Systems.
Bic recently adopted applications including
Amazon EC2 in 2022, AB Tasty Instant Analytics in 2021 and Adobe Commerce (ex Magento) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.