Bangkok, 10110,
Thailand
Big C Technographics
Big C Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Big C and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23000 Big C employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Big C has purchased the following applications: GoPOS for Point Of Sale in 2014, Zendesk Chat for Chatbots and Conversational AI in 2016, Adobe Commerce (ex Magento) for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Big C is running and its propensity to invest more and deepen its relationship with GoPOS , Zendesk , LY Corporation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Big C revenues, which have grown to $6.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Big C intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Big C Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoPOS | Legacy | GoPOS | Point Of Sale | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Big C implemented GoPOS as its Point Of Sale solution to support retail checkout and store sales operations across its Thailand footprint. GoPOS was adopted following positive user feedback from a Group Director who had previously used the product in a smaller retail business and chose to remain with it, providing a user experience signal that influenced broader adoption.
GoPOS provided core Point Of Sale capabilities including transaction processing, barcode scanning and item lookups, pricing and promotion execution at checkout, receipt management, cash and shift controls, and real time sales capture with inventory adjustments at the point of sale. The implementation emphasized cashier workflows and store level inventory control, aligning application configuration with retail store operational processes and cashier role permissions.
Operational scope focused on store operations and front line retail functions in Thailand, with governance centered on store POS administration, cashier training, and standard operating procedures for daily reconciliation and price management. The explicit outcome reported in the deployment context was continued vendor usage and customer retention, reflected by the Group Director remaining with GoPOS after initial adoption.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2016 | 2016 |
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eCommerce | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Big C
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Big C Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||