BigBasket
2nd Floor, Fairway Business Park, Embassy Golf Link,
Bangalore, 560071,
India
Bangalore, 560071,
India
91 1860-123-1000
Retail
BigBasket Technographics
BigBasket Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BigBasket and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 BigBasket employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BigBasket has purchased the following applications: Zaggle EMS for Expense Management in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, ImageKit DAM for Digital Asset Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BigBasket is running and its propensity to invest more and deepen its relationship with Zaggle Propel , Google , MCube or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BigBasket revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BigBasket intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BigBasket Tech Stack and Enterprise Applications
BigBasket ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zaggle Propel | Legacy | Zaggle EMS | Expense Management | ERP | n/a | 2024 | 2024 |
In 2024 BigBasket contracted Zaggle Propel to implement Zaggle EMS for Expense Management. The agreement announced on October 25, 2024 establishes a petty cash management solution to govern branch level finance and expense processes across India.
The implementation centers on Zaggle EMS modules inferred to map to Zaggle EMS/Save, focusing on petty cash capture, disbursement controls, approval workflow orchestration, cash reconciliation and audit trail capabilities consistent with Expense Management functionality. Deployment scope targets branch finance teams with central finance oversight, and governance is expected to standardize voucher entry, approval routing and reconciliation processes to enforce control and traceability within the Zaggle EMS deployment.
|
BigBasket Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, BigBasket implemented Google Workspace (Formerly Google G-Suite). The deployment is categorized as Collaboration and BigBasket uses Google Workspace (Formerly Google G-Suite) in the Collaboration category to support corporate productivity and internal communication across its employee base.
BigBasket configured core Google Workspace modules including Gmail, Calendar, Google Drive, Google Docs, Sheets, Slides, Google Meet, and the Google Workspace Admin console for tenant management. Functional capabilities implemented include centralized email routing, real-time document co-editing, shared drives for team content, calendar scheduling, and meeting orchestration consistent with Collaboration platform workflows.
Operational controls were realized through the Google Workspace Admin console, with account provisioning, group-based access controls, role-based administrative delegation, and mobile device management to enforce policy across users. These governance and access management capabilities support business functions such as corporate communications, operations coordination, and internal knowledge sharing.
Google Workspace (Formerly Google G-Suite) serves as BigBasket's foundational Collaboration platform, providing enterprise email, synchronous and asynchronous collaboration tools, and administrative controls to manage user lifecycle and data access within the organization.
|
|
|
|
|
|
PBX, VoiP and Phone Systems | Collaboration |
|
2020 | 2020 |
|
BigBasket Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ImageKit | Legacy | ImageKit DAM | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, BigBasket implemented ImageKit DAM to optimize image delivery for its e-commerce site. The Digital Asset Management deployment focused on centralized image management and delivery optimization across web and mobile touchpoints.
ImageKit DAM was configured to enforce automated image processing workflows, including automated resizing, responsive image generation, on the fly format conversion, and cache control policy management. These capabilities were used to generate optimized image variants and to standardize transformation rules as part of asset preparation and delivery pipelines.
The vendor case study documents CDN and storage integrations, with ImageKit DAM integrated into CDN caching layers and cloud object storage as origin for product imagery. Operational coverage included the e-commerce website and mobile app delivery, impacting front end engineering, product catalog, and media operations responsible for asset ingestion and publishing.
Governance and process changes centered on centralizing asset ingestion, standardizing transformation rules, and formalizing image workflows to support consistent delivery. The deployment reduced image bandwidth by 25 percent, improved page and app load times, and lowered infrastructure costs as documented by the vendor case study.
|
BigBasket SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2019 | 2019 |
|
|
|
|
|
Transportation Management | SCM |
|
2018 | 2018 |
|
BigBasket CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Center | CRM |
|
2020 | 2020 |
|
|
|
|
|
Call Center | CRM |
|
2012 | 2012 |
|
|
|
|
|
Customer Engagement | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2025 | 2025 |
|
|
|
|
|
Interactive Voice Response (IVR) | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
|
|
|
|
Sales Automation | CRM |
|
2013 | 2013 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
BigBasket ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2015 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
BigBasket PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2012 | 2012 |
|
|
|
|
|
Transactional Email | PaaS |
|
2015 | 2015 |
|
BigBasket IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
BigBasket CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Loss Prevention, Threat Modeling | CyberSecurity |
|
2025 | 2025 |
|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2023 | 2023 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at BigBasket
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BigBasket Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BigBasket IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BigBasket digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BigBasket Technographics
BigBasket is a Retail organization based in India,
with around 6000 employees and annual revenues of $1.70 billion.
BigBasket operates a diverse technology stack with applications such as
Zaggle EMS, Google Workspace (Formerly Google G-Suite) and ImageKit DAM,
covering areas like Expense Management, Collaboration and Digital Asset Management.
BigBasket has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zaggle Propel, Google and ImageKit.
BigBasket recently adopted applications including
OnlineSales.ai OSMOSphere in 2025, Sentra DSP in 2025 and Zaggle EMS in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BigBasket’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BigBasket’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BigBasket technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.