Bike Totaal Netherlands Technographics
Bike Totaal Netherlands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bike Totaal Netherlands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 Bike Totaal Netherlands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bike Totaal Netherlands has purchased the following applications: Katana PIM for Product Information Management in 2024, Emplifi Astute VoCiperceptions for Customer Experience in 2013, New Relic APM for Application Performance Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bike Totaal Netherlands is running and its propensity to invest more and deepen its relationship with Katana PIM , Publitas , Emplifi or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bike Totaal Netherlands revenues, which have grown to $21.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bike Totaal Netherlands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bike Totaal Netherlands Tech Stack and Enterprise Applications
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Katana PIM | Legacy | Katana PIM | Product Information Management | eCommerce | Alumio | 2024 | 2024 |
In 2024 Bike Totaal Netherlands implemented Katana PIM as its Product Information Management platform to centralize product information and to support a composable commerce replatform for the Bike Totaal banner within Dynamo Retail Group. The implementation positioned Katana PIM as the central catalog source for ecommerce and catalog management across the Netherlands, Belgium and Germany.
The deployment focused on core PIM capabilities aligned to the Product Information Management category, including centralized product records, attribute and variant management, taxonomy and filtering configuration, digital asset linking and publisher workflows to accelerate time to market. Configuration work emphasized catalog normalization and search and filter improvements to drive consistent product-data quality across regional assortments and storefronts.
Architecturally Katana PIM was provisioned as the canonical product data service and integrated into the composable stack via Alumio middleware, with Kega responsible for website and UX integration. Product feeds, enriched attributes and media were routed through Alumio into Kega-built frontends, enabling regional catalog publication and API-driven storefront consumption in the three-country operational scope.
Governance changes included centralizing catalog ownership and formalizing publishing workflows across merchandising, ecommerce and catalog teams, with rollout coordinated for the Bike Totaal sites across the Netherlands, Belgium and Germany. Reported outcomes from the implementation included improved product-data consistency, better filtering and search on storefronts, and reduced time to market for new and updated SKUs.
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Product Information Management | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Emplifi | Legacy | Emplifi Astute VoCiperceptions | Customer Experience | CRM | n/a | 2013 | 2013 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bike Totaal Netherlands
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Apps Being Evaluated by Bike Totaal Netherlands Executives
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